Ecommerce Intro
- 2. Amazon at 10: Profitable at LastClass DiscussionStory of Amazon in many ways mirrors story of e-commerce itselfProcess of continuous change and exploration for profitsWhat are the reasons why people shop at Amazon? Why wasn’t it profitable from Day 1? When did it become profitable?How many of you have used Amazon recently?What was your experience?Do you think Amazon will remain profitable? Copyright © 2007 Pearson Education, Inc.Slide 1-2
- 3. E-commerce DefinedE-commerce involves digitally enabled commercial transactions between and among organizations and individualsDigitally enabled transactions include all transactions mediated by digital technologyCommercial transactions involve the exchange of value across organizational or individual boundaries in return for products or servicesCopyright © 2007 Pearson Education, Inc.Slide 1-3
- 4. E-commerce vs. E-businessWe use the term e-business to refer primarily to the digital enablement of transactions and processes within a firm, involving information systems under the control of the firmE-business does not include commercial transactions involving an exchange of value across organizational boundariesCopyright © 2007 Pearson Education, Inc.Slide 1-4
- 5. Types of E-commerceClassified by nature of market relationshipBusiness-to-Consumer (B2C)Business-to-Business (B2B)Consumer-to-Consumer (C2C)Classified by type of technology usedPeer-to-Peer (P2P)Mobile commerce (M-commerce)Copyright © 2007 Pearson Education, Inc.Slide 1-5
- 6. The Growth of B2C E-commerceFigure 1.5, Page 24Copyright © 2007 Pearson Education, Inc.Slide 1-6SOURCE: Based on data from eMarketer, Inc., 2005a; Shop.org and Forrester Research, 2005; Forrester Research, 2004.
- 7. The Growth of B2B E-commerceFigure 1.6, Page 25Copyright © 2007 Pearson Education, Inc.Slide 1-7SOURCE: Based on data from e-Marketer, Inc., 2005; U.S. Department of Commerce, 2005; authors’ estimates.
- 8. Technology and E-commerce in PerspectiveThe Internet and Web are just two of a long list of technologies, such as automobiles and radio, that have followed a similar historical path. Although e-commerce has grown explosively, eventually its growth will cap as it confronts its own fundamental limitations.Copyright © 2007 Pearson Education, Inc.Slide 1-8
- 9. Understanding E-commerce: Organizing ThemesTechnology: Development and mastery of digital computing and communications technology Business: New technologies present businesses and entrepreneurs with new ways of organizing production and transacting businessSociety: Intellectual property, individual privacy, and public policyCopyright © 2007 Pearson Education, Inc.Slide 1-9
- 10. The Internet and the Evolution of Corporate ComputingFigure 1.10, Page 39Copyright © 2007 Pearson Education, Inc.Slide 1-10