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Chapter 6 Section Main
Menu
Combining Supply and Demand
• How do supply and demand create balance in the
marketplace?
• What are differences between a market in equilibrium
and a market in disequilibrium?
• What are the effects of price ceilings and price floors?
Chapter 6 Section Main
Menu
Defining Equilibrium
• Equilibrium – the point at which quantity demanded
and quantity supplied are equal
– Point of balance b/w price and quantity
– At the equilibrium the market is stable
• Buyers will purchase exactly as much of the product as
firms are willing to sell
• Disequilibrium – any price or quantity not at
equilibrium; quantity supplied and quantity demanded
not equal
Chapter 6 Section Main
Menu
Priceperslice
Equilibrium Point
Finding Equilibrium
Price of
a slice
of pizza
Quantity
demanded
Quantity
supplied
Result
Combined Supply and Demand Schedule
$ .50 300 100
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$.50
Slices of pizza per day
0
50 100 150 200 250 300 350
Supply
Demand
$2.00
$2.50
$3.00
150
100
50
250
300
350
Surplus from
excess supply
$1.50 200 200 Equilibrium
Equilibrium
Price
a
Equilibrium
Quantity
$1.00 250 150
Shortage from
excess demand
Balancing the Market
Chapter 6 Section Main
Menu
Excess Demand
• Excess Demand – when quantity demanded is more
than quantity supplied
– Actual price below the equilibrium price, excess
demand
– Low price encourages buyers and discourages
sellers
– Graph
• $1 a slice will have demand of 250 slices and
supply of 150 slices
• Excess is 100 slices
Chapter 6 Section Main
Menu
Priceperslice
Equilibrium Point
Finding Equilibrium
Price of
a slice
of pizza
Quantity
demanded
Quantity
supplied
Result
Combined Supply and Demand Schedule
$ .50 300 100
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$.50
Slices of pizza per day
0
50 100 150 200 250 300 350
Supply
Demand
$2.00
$2.50
$3.00
150
100
50
250
300
350
Surplus from
excess supply
$1.50 200 200 Equilibrium
Equilibrium
Price
a
Equilibrium
Quantity
$1.00 250 150
Shortage from
excess demand
Balancing the Market
Chapter 6 Section Main
Menu
Excess Demand
• Start to raise price once lines get longer, earn more
profit and work harder to supply more
– Raise price to $1.50, smaller lines, but meeting the
needs of the people (market now at equilibrium)
• Excess Demand is present, businesses will raise prices
to close the gap
• Keep the price at that level until a factor changes
Chapter 6 Section Main
Menu
Excess Supply
• Price too high, excess supply happens
– Quantity supplied is more than quantity demanded
• $2/slice means 250 slices supplied w/ demand at 150
slices
– 100 extra slices
• Price discourages consumers to buy the pizza
• Business will cut prices, demand will rise
– Reach equilibrium
Chapter 6 Section Main
Menu
Priceperslice
Equilibrium Point
Finding Equilibrium
Price of
a slice
of pizza
Quantity
demanded
Quantity
supplied
Result
Combined Supply and Demand Schedule
$ .50 300 100
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$.50
Slices of pizza per day
0
50 100 150 200 250 300 350
Supply
Demand
$2.00
$2.50
$3.00
150
100
50
250
300
350
Surplus from
excess supply
$1.50 200 200 Equilibrium
Equilibrium
Price
a
Equilibrium
Quantity
$1.00 250 150
Shortage from
excess demand
Balancing the Market
Chapter 6 Section Main
Menu
Government Intervention
• Price Ceilings – a maximum price that can be legally
charged for a good or service
• Price Floor – a minimum price for a good or service
Chapter 6 Section Main
Menu
Price Ceilings
• Government puts these on goods/services considered
“essential”
• New York City placed ceilings on apartments (Rent
Control)
– Put in place b/c of housing crisis in 1940s and after
WWII
– Reduces quantity and quality of housing
– Helps some and hurts some (many poor
households)
– Price set below equilibrium (excess demand)
– Graph on Board
Chapter 6 Section Main
Menu
The Problems W/ Price Ceilings
• Price does not reach equilibrium, market decides which
20,000 households get an apartment and which do not
– Few renters w/ greatest need actually get help
– Bribery, discrimination, etc. to get apartments
• 1990s – NYC changed rent laws for wealthy
• Landlords have no incentive to make apartments nice
Chapter 6 Section Main
Menu
Ending Rent Control
• Price reaches equilibrium ($900) then supply would hit
30,000
– People that can afford $900 could find vacant
apartments
– Landlords have incentive to make apts. nice
• People in rent controlled apts. would be forced out b/c
of price increase
Chapter 6 Section Main
Menu
Price Floors
• Min. Wage – min. price an employer can pay a worker
– States can set theirs higher than fed. min. wage
– If min. wage is set above the market equilibrium,
decrease in employment
– Graph
Chapter 6 Section Main
Menu
Price Floors
• Market equilibrium price at $4.50, but min. wage at
$5.15
– Excess supply of labor (4 mil. workers)
– Businesses employ 2 mil. fewer workers at the min.
wage price
Chapter 6 Section Main
Menu
Price Supports in Agriculture
• Until 1996, U.S. set minimum prices for different
products
– These price floors were not legal limits
– Price fell below the floor, govt. would buy up excess
crops (created demand)
• After 1996
– Northeast states created Northeast Dairy Compact
• Guarantee a min. price for milk made on these
farms
Chapter 6 Section Main
Menu
Changes in Market Equilibrium
• How do shifts in supply affect market equilibrium?
• How do shifts in demand affect market equilibrium?
• How can we use supply and demand curves to analyze
changes in market equilibrium?
Chapter 6 Section Main
Menu
Understanding Shift in Supply
• Example
– CD players in the early 1980s were around $1,000
– New technology for making them reduced the cost
and increased supply of them
– Shifting the supply curve to the right
Chapter 6 Section Main
Menu
Finding a New Equilibrium
• Surplus – quantity supplied is greater than quantity
demanded (excess supply)
• New Graph pg 134-135
Chapter 6 Section Main
Menu
Changing Equilibrium
• Prices fall, more people buying the product, equilibrium
moved down to the right
• Equilibrium is not an unchanging point due to factors
changing in production
– When the supply or demand curve shifts, producers
try and reach the new equilibrium
Chapter 6 Section Main
Menu
Fall in Supply
• Steel prices go up, workers strike, new taxes on
automobiles
– All these make the supply of cars go down
– Shift curve to the left
– Disequilibrium happens
Chapter 6 Section Main
Menu
Shifts in Demand – Problem w/ Excess Demand
• Day after Thanksgiving sales cause demand curve to
shift to the right
• Shortage – same as excess demand
• Graph pg. 136
Chapter 6 Section Main
Menu
Problem of Excess Demand
• Excess demand appears as long lines/empty shelves
• Search Costs – financial and opportunity costs
consumers pay when searching for a good or service
– Driving to stores or calling around to stores
Chapter 6 Section Main
Menu
Return to Equilibrium
• Businesses raise prices to bring demand down
– Consumers can push prices up if there is “bidding”
in the market
• Houses, antiques, art, etc.
• Reach new equilibrium price
Chapter 6 Section Main
Menu
Fall in Demand
• Fad is over, demand falls drastically
• Excess demand switches to excess supply
• Demand curve shifts to the left
– Businesses cut prices to reach new equilibrium
Chapter 6 Section Main
Menu
The Role of Prices
• What role do prices play in a free market system?
• What advantages do prices offer?
• How do prices allow for efficient resource allocation?
Chapter 6 Section Main
Menu
Prices in a Free Market
• Prices help move land, labor, and capital into the hands
of the producers and finished goods into the hands of
buyers
• Example
– Go to the store to buy an item
– Compare prices at different stores or shop online
Chapter 6 Section Main
Menu
Advantages of Prices – Price as an Incentive
• Buyers and sellers watch supply and demand to
determine when to buy something
– Depending on the price change determines how they
react
– Prices also show whether or not the supply is high
or low
• Example
– Prices get high for a product and people still buying
it
– Supply goes up
Chapter 6 Section Main
Menu
Prices as Signals
• Stop light example for Suppliers
– Green Light – high price tells producers to make
more
• New suppliers join market
– Red Light – low price shows they need to switch
resources to make a diff. product
• Stop light for Consumers
– Green Light – low prices means low opportunity cost
– Red Light – high prices means they need to more
careful about purchasing the good
Chapter 6 Section Main
Menu
Flexibility
• Prices are flexible when the supply or demand changes
• Supply Shock – a sudden shortage of a good
– Excess demand can’t be met by the low supply
– Rationing – allocating scarce goods/services using
criteria other than price
• Basis of central planning
• Easiest way to solve the problem is raise prices
– Those who can afford it still and need it, will buy it
Chapter 6 Section Main
Menu
Price System is “Free”
• Distribution system based on prices costs nothing
– Central Planning requires many people to figure out
how resources will be distributed
• Soviet Union did it (GOSPLAN), U.S. did it during
WWII (Office of Price Administration)
– Free Market pricing distribute goods through
decisions of consumers
Chapter 6 Section Main
Menu
Wide Choice of Goods
• Market-based economy gives consumers a variety of
goods to choose from
– Prices allow them to choose b/w goods
• Command Economy has one organization deciding
what goods are made
– Also determine the price
Chapter 6 Section Main
Menu
Rationing and Shortages
• Goods in Soviet Union were cheap, but not always
around
– U.S. had temporary price controls during WWII, long
lines and wait for hours for goods
• Rationing was expensive for govt. and consumers
unhappy
• Price based system would have left some people out of
housing or food b/c prices would be too high
Chapter 6 Section Main
Menu
The Black Market
• Govt. can’t control supply of all goods during rationing
– Butcher sells meat w/o using ration points or a
landlord wants a cash “bonus” or an extra 2 months
rent in cash
• Black Market – goods/services are sold illegally
– Consumers pay more for a good when rationing
makes it difficult to get
Chapter 6 Section Main
Menu
Efficient Resource Allocation
• Economic resources (land, labor, capital) will be used
for their most valuable purpose
– Resource use adjusts w/ changing demands of
consumers
• Highest bidder will bring high profit to resource owner
– Resources will then flow to the uses that are highly
valued by consumers
– Very efficient
Chapter 6 Section Main
Menu
Prices and Profit Incentive
• Example
– Hot summer predicted, so more air conditioners and
fans are bought than usual, making price go up
– Oil and natural gas reserves would be tapped in
order to fuel them
– Needs for certain goods would go up created higher
prices and profit of suppliers
Chapter 6 Section Main
Menu
The Wealth of Nations – Adam Smith 1776
• Smith said that the reason a baker would provide
people w/ bread/food is b/c he would make a profit
– Businesses simply find out what people want and
provide it w/ the right price
– This system has been the most efficient in the
modern era
Chapter 6 Section Main
Menu
Market Problems
• 1. imperfect competition can affect prices and higher
prices can affect consumer decisions
– Only a few people selling a product, then there will
be a high price
• 2. Spillover Costs (Externalities) – costs of production
that affect people who have no control over how much
of a good is produced
– Pollution of air or water
• 3. Imperfect information
– Consumers do not have good info. about products

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Econ ch06

  • 1. Chapter 6 Section Main Menu Combining Supply and Demand • How do supply and demand create balance in the marketplace? • What are differences between a market in equilibrium and a market in disequilibrium? • What are the effects of price ceilings and price floors?
  • 2. Chapter 6 Section Main Menu Defining Equilibrium • Equilibrium – the point at which quantity demanded and quantity supplied are equal – Point of balance b/w price and quantity – At the equilibrium the market is stable • Buyers will purchase exactly as much of the product as firms are willing to sell • Disequilibrium – any price or quantity not at equilibrium; quantity supplied and quantity demanded not equal
  • 3. Chapter 6 Section Main Menu Priceperslice Equilibrium Point Finding Equilibrium Price of a slice of pizza Quantity demanded Quantity supplied Result Combined Supply and Demand Schedule $ .50 300 100 $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 Slices of pizza per day 0 50 100 150 200 250 300 350 Supply Demand $2.00 $2.50 $3.00 150 100 50 250 300 350 Surplus from excess supply $1.50 200 200 Equilibrium Equilibrium Price a Equilibrium Quantity $1.00 250 150 Shortage from excess demand Balancing the Market
  • 4. Chapter 6 Section Main Menu Excess Demand • Excess Demand – when quantity demanded is more than quantity supplied – Actual price below the equilibrium price, excess demand – Low price encourages buyers and discourages sellers – Graph • $1 a slice will have demand of 250 slices and supply of 150 slices • Excess is 100 slices
  • 5. Chapter 6 Section Main Menu Priceperslice Equilibrium Point Finding Equilibrium Price of a slice of pizza Quantity demanded Quantity supplied Result Combined Supply and Demand Schedule $ .50 300 100 $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 Slices of pizza per day 0 50 100 150 200 250 300 350 Supply Demand $2.00 $2.50 $3.00 150 100 50 250 300 350 Surplus from excess supply $1.50 200 200 Equilibrium Equilibrium Price a Equilibrium Quantity $1.00 250 150 Shortage from excess demand Balancing the Market
  • 6. Chapter 6 Section Main Menu Excess Demand • Start to raise price once lines get longer, earn more profit and work harder to supply more – Raise price to $1.50, smaller lines, but meeting the needs of the people (market now at equilibrium) • Excess Demand is present, businesses will raise prices to close the gap • Keep the price at that level until a factor changes
  • 7. Chapter 6 Section Main Menu Excess Supply • Price too high, excess supply happens – Quantity supplied is more than quantity demanded • $2/slice means 250 slices supplied w/ demand at 150 slices – 100 extra slices • Price discourages consumers to buy the pizza • Business will cut prices, demand will rise – Reach equilibrium
  • 8. Chapter 6 Section Main Menu Priceperslice Equilibrium Point Finding Equilibrium Price of a slice of pizza Quantity demanded Quantity supplied Result Combined Supply and Demand Schedule $ .50 300 100 $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $.50 Slices of pizza per day 0 50 100 150 200 250 300 350 Supply Demand $2.00 $2.50 $3.00 150 100 50 250 300 350 Surplus from excess supply $1.50 200 200 Equilibrium Equilibrium Price a Equilibrium Quantity $1.00 250 150 Shortage from excess demand Balancing the Market
  • 9. Chapter 6 Section Main Menu Government Intervention • Price Ceilings – a maximum price that can be legally charged for a good or service • Price Floor – a minimum price for a good or service
  • 10. Chapter 6 Section Main Menu Price Ceilings • Government puts these on goods/services considered “essential” • New York City placed ceilings on apartments (Rent Control) – Put in place b/c of housing crisis in 1940s and after WWII – Reduces quantity and quality of housing – Helps some and hurts some (many poor households) – Price set below equilibrium (excess demand) – Graph on Board
  • 11. Chapter 6 Section Main Menu The Problems W/ Price Ceilings • Price does not reach equilibrium, market decides which 20,000 households get an apartment and which do not – Few renters w/ greatest need actually get help – Bribery, discrimination, etc. to get apartments • 1990s – NYC changed rent laws for wealthy • Landlords have no incentive to make apartments nice
  • 12. Chapter 6 Section Main Menu Ending Rent Control • Price reaches equilibrium ($900) then supply would hit 30,000 – People that can afford $900 could find vacant apartments – Landlords have incentive to make apts. nice • People in rent controlled apts. would be forced out b/c of price increase
  • 13. Chapter 6 Section Main Menu Price Floors • Min. Wage – min. price an employer can pay a worker – States can set theirs higher than fed. min. wage – If min. wage is set above the market equilibrium, decrease in employment – Graph
  • 14. Chapter 6 Section Main Menu Price Floors • Market equilibrium price at $4.50, but min. wage at $5.15 – Excess supply of labor (4 mil. workers) – Businesses employ 2 mil. fewer workers at the min. wage price
  • 15. Chapter 6 Section Main Menu Price Supports in Agriculture • Until 1996, U.S. set minimum prices for different products – These price floors were not legal limits – Price fell below the floor, govt. would buy up excess crops (created demand) • After 1996 – Northeast states created Northeast Dairy Compact • Guarantee a min. price for milk made on these farms
  • 16. Chapter 6 Section Main Menu Changes in Market Equilibrium • How do shifts in supply affect market equilibrium? • How do shifts in demand affect market equilibrium? • How can we use supply and demand curves to analyze changes in market equilibrium?
  • 17. Chapter 6 Section Main Menu Understanding Shift in Supply • Example – CD players in the early 1980s were around $1,000 – New technology for making them reduced the cost and increased supply of them – Shifting the supply curve to the right
  • 18. Chapter 6 Section Main Menu Finding a New Equilibrium • Surplus – quantity supplied is greater than quantity demanded (excess supply) • New Graph pg 134-135
  • 19. Chapter 6 Section Main Menu Changing Equilibrium • Prices fall, more people buying the product, equilibrium moved down to the right • Equilibrium is not an unchanging point due to factors changing in production – When the supply or demand curve shifts, producers try and reach the new equilibrium
  • 20. Chapter 6 Section Main Menu Fall in Supply • Steel prices go up, workers strike, new taxes on automobiles – All these make the supply of cars go down – Shift curve to the left – Disequilibrium happens
  • 21. Chapter 6 Section Main Menu Shifts in Demand – Problem w/ Excess Demand • Day after Thanksgiving sales cause demand curve to shift to the right • Shortage – same as excess demand • Graph pg. 136
  • 22. Chapter 6 Section Main Menu Problem of Excess Demand • Excess demand appears as long lines/empty shelves • Search Costs – financial and opportunity costs consumers pay when searching for a good or service – Driving to stores or calling around to stores
  • 23. Chapter 6 Section Main Menu Return to Equilibrium • Businesses raise prices to bring demand down – Consumers can push prices up if there is “bidding” in the market • Houses, antiques, art, etc. • Reach new equilibrium price
  • 24. Chapter 6 Section Main Menu Fall in Demand • Fad is over, demand falls drastically • Excess demand switches to excess supply • Demand curve shifts to the left – Businesses cut prices to reach new equilibrium
  • 25. Chapter 6 Section Main Menu The Role of Prices • What role do prices play in a free market system? • What advantages do prices offer? • How do prices allow for efficient resource allocation?
  • 26. Chapter 6 Section Main Menu Prices in a Free Market • Prices help move land, labor, and capital into the hands of the producers and finished goods into the hands of buyers • Example – Go to the store to buy an item – Compare prices at different stores or shop online
  • 27. Chapter 6 Section Main Menu Advantages of Prices – Price as an Incentive • Buyers and sellers watch supply and demand to determine when to buy something – Depending on the price change determines how they react – Prices also show whether or not the supply is high or low • Example – Prices get high for a product and people still buying it – Supply goes up
  • 28. Chapter 6 Section Main Menu Prices as Signals • Stop light example for Suppliers – Green Light – high price tells producers to make more • New suppliers join market – Red Light – low price shows they need to switch resources to make a diff. product • Stop light for Consumers – Green Light – low prices means low opportunity cost – Red Light – high prices means they need to more careful about purchasing the good
  • 29. Chapter 6 Section Main Menu Flexibility • Prices are flexible when the supply or demand changes • Supply Shock – a sudden shortage of a good – Excess demand can’t be met by the low supply – Rationing – allocating scarce goods/services using criteria other than price • Basis of central planning • Easiest way to solve the problem is raise prices – Those who can afford it still and need it, will buy it
  • 30. Chapter 6 Section Main Menu Price System is “Free” • Distribution system based on prices costs nothing – Central Planning requires many people to figure out how resources will be distributed • Soviet Union did it (GOSPLAN), U.S. did it during WWII (Office of Price Administration) – Free Market pricing distribute goods through decisions of consumers
  • 31. Chapter 6 Section Main Menu Wide Choice of Goods • Market-based economy gives consumers a variety of goods to choose from – Prices allow them to choose b/w goods • Command Economy has one organization deciding what goods are made – Also determine the price
  • 32. Chapter 6 Section Main Menu Rationing and Shortages • Goods in Soviet Union were cheap, but not always around – U.S. had temporary price controls during WWII, long lines and wait for hours for goods • Rationing was expensive for govt. and consumers unhappy • Price based system would have left some people out of housing or food b/c prices would be too high
  • 33. Chapter 6 Section Main Menu The Black Market • Govt. can’t control supply of all goods during rationing – Butcher sells meat w/o using ration points or a landlord wants a cash “bonus” or an extra 2 months rent in cash • Black Market – goods/services are sold illegally – Consumers pay more for a good when rationing makes it difficult to get
  • 34. Chapter 6 Section Main Menu Efficient Resource Allocation • Economic resources (land, labor, capital) will be used for their most valuable purpose – Resource use adjusts w/ changing demands of consumers • Highest bidder will bring high profit to resource owner – Resources will then flow to the uses that are highly valued by consumers – Very efficient
  • 35. Chapter 6 Section Main Menu Prices and Profit Incentive • Example – Hot summer predicted, so more air conditioners and fans are bought than usual, making price go up – Oil and natural gas reserves would be tapped in order to fuel them – Needs for certain goods would go up created higher prices and profit of suppliers
  • 36. Chapter 6 Section Main Menu The Wealth of Nations – Adam Smith 1776 • Smith said that the reason a baker would provide people w/ bread/food is b/c he would make a profit – Businesses simply find out what people want and provide it w/ the right price – This system has been the most efficient in the modern era
  • 37. Chapter 6 Section Main Menu Market Problems • 1. imperfect competition can affect prices and higher prices can affect consumer decisions – Only a few people selling a product, then there will be a high price • 2. Spillover Costs (Externalities) – costs of production that affect people who have no control over how much of a good is produced – Pollution of air or water • 3. Imperfect information – Consumers do not have good info. about products