This document provides guidance on writing news leads and story structure. It discusses how the lead should summarize the central point of the story in an engaging way to attract readers. The lead needs to answer one or two of the key questions (who, what, when, where, why) in a concise manner. It recommends using short sentences and avoiding passive voice. The body of the story should follow an inverted pyramid structure where the most important information is at the top and additional details are provided in descending order of significance. An alternative is the hourglass structure with an inverted pyramid top followed by a turn paragraph and then a narrative section.