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Effective Job Search Using Online Tools
                                         March 13, 2012
    Presented by: Victoria Montgomery, Drake Global Tech
Agenda

• Your online job search – LinkedIn
• Other online tools for finding a job
• Tips for applying online
• Social networking for your career




                                         2
Social Career Networking - LinkedIn

“Reverse” headhunt: find the hiring manager on LinkedIn
and connect directly
      • If a job is posted, you can often see who’s posted it
        and contact them directly, even if it’s just to
        introduce yourself
Warning: Do not annoy the poster! Just introduce yourself
and make them aware you exist




                                                                3
Social Career Networking - LinkedIn

Company Pages:
Internal postings may appear on company websites before
they appear on job boards




                                                          4
Social Career Networking - LinkedIn

LinkedIn Groups
Job opportunities are
frequently posted on group
message boards:
• Share articles, opinions
  and receive feedback
  from the community
• Build your network with
  decision-makers /
  influencers




                                          5
Online Job Boards

There are several job boards that are updated daily and
are free to use if looking for work:




                                                          6
Company Career Pages

Internal postings may appear on company websites
before they appear on job boards:
• These are updated frequently, depending on the size of
  the company
• When applying to larger companies, use relevant
  keywords on your resume
• You can also try contacting the HR department to learn
  more about the position (Only if it says on the posting
  that you may contact the company)


                                                            7
Creating Your Online Profile

The Importance of a Complete Profile:
• If you’re using LinkedIn to try and find a job, you want to
  have a solid online presence
• Avoid an incomplete profile by following LinkedIn’s
  guidance to complete your page
• Be creative!! Grab attention. Make it memorable.




                                                                8
Creating Your Online Profile

Play around with your professional headline, if you’re
looking for work, there are dozens of creative ways to
phrase it:
   • “Exploring new opportunities”
   • “Seeking a change”
   • “Not working”
   • “Creative Professional looking for new opportunities”




                                                             9
Creating Your Online Profile

Have a GOOD picture:




        BAD            BAD   GOOD




                                       10
Inviting Someone to Connect Online

• Always, always, always, write a personal message
• Be genuine:
    – people are more inclined to talk you if they sense you
      aren’t using them
•   Try to schedule an “Information Call”:
    – Goal: to learn more about the industry and what a
      career is like in industry X
    – Once you have the call, try to schedule a coffee
      meeting


                                                               11
Tips for Applying

1. Have a Plan
  – Don’t go into your search blind
  – Narrow down what you REALLY want to do and who
    you REALLY can see a career with
  – Get a list of 10-20 companies and start hunting
2. Connect on LinkedIn with people in the company
   who can help you with your search:
  – Remember to have a complete profile



                                                      12
Tips for Applying

3. Tailor your resume to the job description if there is
   one available
   – Your job at Burger King in 2001 may not be relevant
4. Hit them with the “Highlights”
   – Having a cover letter isn’t always necessary
   – If you have a professional summary at the beginning
     of your resume, it can be just as effective if you tailor
     it to the job you’re seeking



                                                                 13
Tips for Applying

5. Follow Up
  – Don’t annoy the person you’ve made contact with, but
    do let them know you appreciate them taking the time
    they spent talking to you
  – Short & Sweet thank you email does the trick
  – Check in every 1-2 weeks, ask them how they are – if
    you talked about anything personal (pets etc.) ask
    how they are




                                                           14
Tips for Applying

6. WIIFM
  – What’s In It For Me?
  – Why should the person you’re talking to hire you?
  – What makes you better than the 10 people beside
    you doing the same job?




                                                        15
Other LinkedIn Tips for Applying

• Follow Companies
• Join Groups
• InMails
• Profile Badge
• Premium Account
• Introductions
• OpenLink




                                         16
Contact Victoria:                       For Current Job Openings:

Email:                                  Visit: http://www.drakeintl.com/
vmontgomery@na.drakeintl.com            Click the “Jobs” Tab on the
LinkedIn:                               homepage
http://www.linkedin.com/in/vnmo
ntgomery                                “Like” our Facebook Page and
                                        gain access to new jobs across
                                        Canada




                                                    THANK YOU
                    For Questions Please Contact Victoria Montgomery




                                                                           17

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Effective Job Search Using Online Tools

  • 1. Effective Job Search Using Online Tools March 13, 2012 Presented by: Victoria Montgomery, Drake Global Tech
  • 2. Agenda • Your online job search – LinkedIn • Other online tools for finding a job • Tips for applying online • Social networking for your career 2
  • 3. Social Career Networking - LinkedIn “Reverse” headhunt: find the hiring manager on LinkedIn and connect directly • If a job is posted, you can often see who’s posted it and contact them directly, even if it’s just to introduce yourself Warning: Do not annoy the poster! Just introduce yourself and make them aware you exist 3
  • 4. Social Career Networking - LinkedIn Company Pages: Internal postings may appear on company websites before they appear on job boards 4
  • 5. Social Career Networking - LinkedIn LinkedIn Groups Job opportunities are frequently posted on group message boards: • Share articles, opinions and receive feedback from the community • Build your network with decision-makers / influencers 5
  • 6. Online Job Boards There are several job boards that are updated daily and are free to use if looking for work: 6
  • 7. Company Career Pages Internal postings may appear on company websites before they appear on job boards: • These are updated frequently, depending on the size of the company • When applying to larger companies, use relevant keywords on your resume • You can also try contacting the HR department to learn more about the position (Only if it says on the posting that you may contact the company) 7
  • 8. Creating Your Online Profile The Importance of a Complete Profile: • If you’re using LinkedIn to try and find a job, you want to have a solid online presence • Avoid an incomplete profile by following LinkedIn’s guidance to complete your page • Be creative!! Grab attention. Make it memorable. 8
  • 9. Creating Your Online Profile Play around with your professional headline, if you’re looking for work, there are dozens of creative ways to phrase it: • “Exploring new opportunities” • “Seeking a change” • “Not working” • “Creative Professional looking for new opportunities” 9
  • 10. Creating Your Online Profile Have a GOOD picture: BAD BAD GOOD 10
  • 11. Inviting Someone to Connect Online • Always, always, always, write a personal message • Be genuine: – people are more inclined to talk you if they sense you aren’t using them • Try to schedule an “Information Call”: – Goal: to learn more about the industry and what a career is like in industry X – Once you have the call, try to schedule a coffee meeting 11
  • 12. Tips for Applying 1. Have a Plan – Don’t go into your search blind – Narrow down what you REALLY want to do and who you REALLY can see a career with – Get a list of 10-20 companies and start hunting 2. Connect on LinkedIn with people in the company who can help you with your search: – Remember to have a complete profile 12
  • 13. Tips for Applying 3. Tailor your resume to the job description if there is one available – Your job at Burger King in 2001 may not be relevant 4. Hit them with the “Highlights” – Having a cover letter isn’t always necessary – If you have a professional summary at the beginning of your resume, it can be just as effective if you tailor it to the job you’re seeking 13
  • 14. Tips for Applying 5. Follow Up – Don’t annoy the person you’ve made contact with, but do let them know you appreciate them taking the time they spent talking to you – Short & Sweet thank you email does the trick – Check in every 1-2 weeks, ask them how they are – if you talked about anything personal (pets etc.) ask how they are 14
  • 15. Tips for Applying 6. WIIFM – What’s In It For Me? – Why should the person you’re talking to hire you? – What makes you better than the 10 people beside you doing the same job? 15
  • 16. Other LinkedIn Tips for Applying • Follow Companies • Join Groups • InMails • Profile Badge • Premium Account • Introductions • OpenLink 16
  • 17. Contact Victoria: For Current Job Openings: Email: Visit: http://www.drakeintl.com/ vmontgomery@na.drakeintl.com Click the “Jobs” Tab on the LinkedIn: homepage http://www.linkedin.com/in/vnmo ntgomery “Like” our Facebook Page and gain access to new jobs across Canada THANK YOU For Questions Please Contact Victoria Montgomery 17