Effectively Using Twitter And Creating Twestivals
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1) Mark Van Baale discussed effectively using Twitter and organizing Twestival events in Kansas City that raised money for charities. 2) Twestival events are organized globally where people meet offline for a cause, and Kansas City has organized two successful Twestival events that raised $3,700 and $3,000 respectively for charity: water and a local animal shelter. 3) Mark explained how to use Twitter effectively to connect with others, promote events and causes, and provided tips for getting started on Twitter.
![Mark’s contact info Twitter: http://twitter.com/markvanbaale LinkedIn: http://www.linkedin.com/in/markvanbaale E-mail: [email_address] Blog: http://passiondrivers.wordpress.com](https://image.slidesharecdn.com/effectivelyusingtwitterandcreatingtwestivals-091030141343-phpapp01/85/Effectively-Using-Twitter-And-Creating-Twestivals-16-320.jpg)
Effectively Using Twitter And Creating Twestivals
- 1. Effectively Using Twitter And Creating Twestivals Speaker: Mark Van Baale
- 2. Mark Van Baale’s Bio Education Chairperson for Social Media Club Kansas City Helped organize 2 Kansas City Twestivals that raised funds for charities Passionate about helping others learn social media tools and connecting people Involved in Marketing/Web Design industry for over 8 years
- 3. Presentation Agenda Effectively Using Twitter - What is Twitter? - Why should I consider using Twitter? - Twitter statistics – growth #’s - How Mark got started on Twitter/how he uses it - How does one get started on Twitter? - What should I write about? - How can I connect with others? - Training available for learning Twitter
- 4. Presentation Agenda Kansas City Twestivals - What is a Twestival? - How Kansas City got involved - How we promoted KCTwestival? - Results of KCTwestival 1 and 2
- 5. What is Twitter is a website where you can leave messages of up to 140 characters long for other people to read. Think of it as the online equivalent of sending mobile phone SMS messages Messages instantly appear on your page in the form of a timeline People can choose to “follow” you and your messages will show up in their timeline Your messages can be “retweeted” or sent on to other people by your followers. Like a forward in e-mail You can reply (@username) to your followers You can also direct message (d username) your followers to send a private message
- 6. Why should I use Use it to connect with people/facilitating conversations At a conference or event, “live-tweet” what speakers are sharing Keep in touch with friends and family Use as a rapidly updating search engine, powered by real people. Tweet out links to your blog or website Job networking tool (recruiters, companies use it to search for potential employees) Getting the resources you need (recommendations on hotels to stay at, places to visit)
- 7. Growth Stats
- 8. How Mark got started on Signed up for Twitter in August 2008 Twitter handle: @markvanbaale Started connecting with people who I wanted to get to know from Social Media Club of KC Eventually, started to find links/information I tweeted out to my followers I use Twitter like an instant messenging/micro-blog tool Use it today to talk to friends and connect with new people to learn from Use it in events like Twestival, schedule tweetups
- 9. How do you get started on Go to Twitter.com, select Sign up now Set up your Username (the name everyone will see when you send out tweets) Go under “Settings” on your profile to the Picture tab to upload a photograph (makes it more personalized, people like to see who is behind the tweets) Go under “Account”, add your website URL (if you have one), i.e. blog, company website Also under “Account”, add your location and a one line bio about yourself
- 10. What should I write about on You may want to spend a few days reading what people tweet about Links to interesting blog posts and webpages draw interest to your tweets Perhaps tell people what you are doing that day Rule of thumb: Don’t spam people Contact your best friends and closest colleagues yourself and find out if they are on Twitter.
- 11. How to connect with others on Contact your best friends and closest colleagues yourself and find out if they are on Twitter. If you have access to Lists, create lists of people to follow or get on lists created by others Send out a tweet mentioning your location and ask if there are others in your area Mention an interest/industry you are in Schedule a Tweetup (Twitter + meetup) to meet new people Attend a Tweetup ( http://www.lawrencetweetup.com ), events listed on ( http:// socialmediaclubkc.ning.com )
- 12. Training available on Free beginner’s class on learning how to use Twitter to be held on Nov. 11 in Lawrence. Go to http://www2.ljworld.com/learntotweet/ to register Choice of one of two sessions beginning at 8:00 a.m. or 10 a.m.
- 13. What is Twestival? A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world under short timescales, which bring people offline for a great cause. In September 2008, a group of London Twitter users hosted an event called Harvest Twestival which drew a great response. Decided to take it global The first Twestival Global was held in Feb. 2009. 200 cities participated. 100% of all proceeds went direct to charity: water. $250,000 was raised in total. Twestival is run 100% by volunteers and independently from any not-for-profit. Sponsors donate time/resources for event, usually held on one night worldwide
- 14. How did Kansas City get involved? Someone mentioned on Twitter about Twestival and if anyone was interested in doing one for Kansas City A group of 3-4 met to discuss ideas/plans This group reached out to the community for help/donation of resources Used Twitter, Facebook, blogs to encourage donations and raise awareness of the event Kansas City Twestival Global was held only 3 weeks after the first team meeting!! We raised $3,700 total for charity: water Kansas City was in top 15 of all cities in world for $ raised
- 15. 2 nd Kansas City Twestival I led the charge with a few others to start discussing the idea of doing another Twestival. This time, the focus was on a local charity Group of 15 volunteered time to help with planning List of charities was selected and narrowed down to top six for community to vote on Top six charities listed on a voting site where people could vote for a few weeks Wayside Waifs was chosen as the local charity to support Used Twitter, Facebook, blogs, video to encourage donations and raise awareness of the event Kansas City Twestival Local held on September 11 Everything was donated (food, beer, door prizes, etc.) Raised $3,000 total without any corporate sponsors
- 16. Mark’s contact info Twitter: http://twitter.com/markvanbaale LinkedIn: http://www.linkedin.com/in/markvanbaale E-mail: [email_address] Blog: http://passiondrivers.wordpress.com