Efficient District Communication and Outreach
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The panel discussion focused on efficient district communication and outreach strategies used by the Washoe County School District, Federal Way School District, and how Blackboard tools can help. Washoe County communicates about emergencies, attendance, and parental involvement to over 64,000 students and 7,000 staff across 108 schools and facilities using custom messages. Federal Way aims to provide accurate information in families' native languages about emergencies, grades, attendance, and district news to their diverse population of over 22,000 students across 37 schools. Blackboard tools help districts effectively target and deliver important messages.
Efficient District Communication and Outreach
- 1. Panel Discussion: Efficient District Communication and OutreachPanelists: Diane Turner, Chief Communications Officer, Federal Way School District Mary Martini, Applications Analyst, Washoe County School District Chris Valada, Regional Sales Manager, Blackboard MobileModerator: Jennie Breister, Product Marketing Manager, Blackboard Connect
- 2. Washoe County School DistrictReno, NVBy the Numbers:64,800 students7000 staff 108 schools and other facilitiesSocio-Economic Profile:34% Hispanic
- 3. 53% White
- 6. 2% American Indian/Alaska Native
- 7. 18% English as a second language
- 8. 41% Eligible for free/reduced lunch
- 9. 13% Students receiving Special EducationCommunication at WashoeThree main areas of communication:
- 13. Both the central office and individuals schools send custom messages to targeted lists
- 14. Main goal is to keep our district community informed and involvedFederal Way Public SchoolsDistrict Profile:Located outside Seattle, WA
- 15. District Size = 37 Schools
- 16. Student Enrollment = 22,271
- 17. Staff = 2,693
- 18. 54% Free and Reduced Lunch
- 20. Hispanic-Latino
- 21. Korean
- 22. Ukrainian - RussianWhat We CommunicateAccurate/timely information in the native language spoken at home
- 23. Messages about emergencies & school closures
- 24. Grade Threshold Calls - Students’ not meeting standards
- 25. Attendance, outreach and safety messages