Eis simulation team 3
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- The team's strategy was to collect information on the company and key employees, identify those who could influence the CEO, and convince employees and the CEO to try their new solution. - After 120 days and 57 decisions, they had 10 employees adopt their solution, with awareness reaching 2 people and interest reaching 8. - They initially gathered data on top managers and identified relationships before deciding to approach the CEO through others. - They analyzed successful and failed decisions, like effective memorandums but ineffective emails, to guide future actions to increase adoptions. - Lessons were to get support from key people quickly while avoiding long analyses or only engaging top management.
Eis simulation team 3
- 1. EIS simulation Cihan Sarikaynak – Karim Tounsi – Mohammed Marrachki – Ayoub Elhariri – Cassandre Batin
- 2. Summary • I- Our strategy • II- Our results • III- How we proceeded • IV- What we have learnt • To do • Not to do
- 3. Our strategy • Collect information on the company • Identify the top managers • Collect information about the most influent employees and the links between them • Identify the key employees to approach the CEO • Choose the best ways to fit in the company and inform the employees about the project • Convince the employees and the CEO to try and then use the new solution • Expect that they will convince their own team
- 4. Our results Number of persons Awareness 2 Interest 8 Test 4 Adopters 10 Days : 120 days Decisions : 57 0 2 4 6 8 10
- 7. How we proceeded • First hour : We only took few decisions : • Gather datas about the CEO and the 5 top managers (G. Glenn, H.Ross, F. Scotti, D. Pierce, E. Stone) personal profiles initiatives. • Underline relationship between them coffee break & networks initiatives in order to identify who was the best person able to convince the CEO
- 8. How we proceeded • Second hour : We took more decisions, some of them were successful, others failed. We analysed the results of the different actions in order to know how we had to proceed to make the number of adopters increase. We granted a great importance to the level of interest of our interlocutors about our solution (awareness, trying…) to take the right decisions. Examples of success Examples of failures - Memorandum : It had a good effect on the top managers - Internal magazine : A lot of people on the company took an interest in our article - External speaker : He managed to support our actions - Electronic mail : people actually never read it - Face to face meeting with the CEO : she refused to talk with us twice in a row - Questionnaire : we got no answers as people didn’t really care
- 9. What we have learnt To do Not to do Strategy - Get information about people (everyone in the company) and their relations before going further - Forget to consider the time that each decision takes and how it impacts on the deadline Tactics -Get the support of key people - Deal only with top management Team - Make quick decisions - Appoint a team to manage the level of progress - Don’t try to make full analyses as we don’t really have the time to (it means letting Karim & Cihan debate)