Elements and Principles of Visual Design
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The document defines the elements and principles of art. The elements are line, shape, form, space, texture, value, and color. The principles are balance, emphasis, contrast, pattern and repetition, rhythm and movement, unity, variety, and proportion. Specific artists are mentioned as examples for some elements and principles.
Elements and Principles of Visual Design
- 1. The Elements and Principles of Art
- 2. The Elements of Art The building blocks or ingredients of art.
- 3. LINE A mark with length and direction. A continuous mark made on a surface by a moving point. Ansel Adams Gustave Caillebotte
- 5. SHAPE An enclosed area defined and determined by other art elements; 2-dimensional. Joan Miro
- 7. FORM A 3-dimensional object; or something in a 2-dimensional artwork that appears to be 3-dimensional. For example, a triangle, which is 2-dimensional, is a shape, but a pyramid, which is 3-dimensional, is a form. Jean Arp Lucien Freud
- 8. S P A C E Robert Mapplethorpe Claude Monet The distance or area between, around, above, below, or within things. Positive (filled with something) and Negative (empty areas). Foreground, Middleground and Background (creates DEPTH)
- 9. TEXTURE The surface quality or "feel" of an object, its smoothness, roughness, softness, etc. Textures may be actual or implied.
- 10. Cecil Buller
- 11. V A L U E The lightness or darkness of a color. MC Escher Pablo Picasso
- 12. C O L O R Consists of Hue (another word for color), Intensity (brightness) and Value (lightness or darkness). Henri Matisse Alexander Calder
- 13. The Principles of Art What we use to organize the Elements of Art, or the tools to make art.
- 14. B A L A N C E The way the elements are arranged to create a feeling of stability in a work. Alexander Calder
- 15. Symmetrical Balance The parts of an image are organized so that one side mirrors the other. Leonardo DaVinci
- 16. Asymmetrical Balance When one side of a composition does not reflect the design of the other. James Whistler
- 17. EMPH A SIS The focal point of an image, or when one area or thing stand out the most. Jim Dine Gustav Klimt
- 18. CONTRAST A large difference between two things to create interest and tension. Ansel Adams Salvador Dali
- 19. P A T T E R N and Repetition Repetition of a design. Gustav Klimt
- 20. RHYTHM RHYTHM RHYTHM RHYTHM RHYTHM RHYTHM and MOVEMENT A regular repetition of elements to produce the look and feel of movement. Marcel Duchamp
- 21. Vincent VanGogh
- 22. UNITY When all the elements and principles work together to create a pleasing image. Johannes Vermeer
- 23. V A R I E T Y The use of differences and change to increase the visual interest of the work. Marc Chagall
- 24. P R O P O R T I O N The comparative relationship of one part to another with respect to size, quantity, or degree; SCALE. Gustave Caillebotte