Elements of Product Experience Design
- 1. Elements of Product Experience DesignNID.CLIK.MSME Clinic10.06.10
- 2. exploratory design consultancyWe help create meaningful products, services and interactions for many of the most influential businesses and institutions around the world.
- 4. DESIGN
- 5. DESIGNis not skin deep
- 6. DESIGNthe way we live nextFuture Scenario Project, Mobile Services Provider, 2003
- 7. One of the trends we expect to see soon is the use of gloss textures in primary colours. Here the texture is a pattern of several little tetrahedrons (pyramids)DESIGNTurning future ideas into realityTexas Instruments/ Tata Indicom 2003~04
- 8. + style+ task & function+ information & cognition+ technology+ social+ business & strategyLAYERS
- 9. styletask & functioninformation & cognitiontechnologysocialbusiness & strategy
- 10. 1. STYLE
- 11. SURFACEMore influences in the media than ever before
- 12. Co-Design Ange SalomonEXPRESSIVEMore formal explorations in the last decadeVALUE:How two people’s vision created a new market. Car has been manufactured for more than 8yrs nowCo-Design San Motors 1999Co-Design AmanMidha
- 13. COLOUR| TEXTUREcareful use can set the right mood for the productVALUE:One person company. 70,000 units sold in 2001 (Sold)Personal HealthLog Palanquin Technologies 1999
- 14. FORMsubtle forms evoke the idea of care givingVALUE:Start-Up company has orders from new markets for greater volumes than capacityDental X-Ray, Skanray 2008
- 15. VALUE:Design helped move market size from 600units/yr to potentially 35,000. Mobiapps signed a licensing agreement with Volvo for North AmericaFORMembodies intended function to improve salesVOLVO/ MOBIAPPS SEAKEY 2005
- 16. 2. TASK & FUNCTIONdefines physical and digital interaction models
- 17. ‘Amida’ SimputerPicoPeta 2002VALUE:Start-Up’s Product profiled all over the world. Post release, the product was sold to BEL, and the company was acquired by a larger playerBeforeSIMPLIFIED PLATFORMNew Minimalist Typology with Gesture based activation and redundancies
- 18. INTEGRATING COMPLEXITYManaging multiple functions within a usable, ergonomic wholeVALUE:10 Man Company creates potential for 500+ devices to the US DefenceCommand and TeleCommunications Handheld Emergency Response Device 2007
- 19. STABILITY | PORTABILITYNew Typology for a known deviceVALUE:Enabled a new business extension based on existing product line-up (batteries)‘Tribal’ LED Lantern – Amara Raja 2008
- 20. VALUE:first to launch snaglesscables in segment.Reduction in pre-crimped cable post sales problems reportedDlink/ SMARTLINK SNAGLESS Cables 2005PROBLEM SOLVINGdesign enables solving a functional problem
- 21. 3. INFORMATION & COGNITION
- 22. VALUE:Enabled a market for upgradation from an old technology. (Company acquired)Energy Meter for CONZERV (Now Schneider Electric) 2008MANAGING INFORMATIONavoiding Feature Creep
- 23. INTUITIVE INTERFACESallows for learnability & discoverabilityTribal Lantern - Amara Raja 2008
- 24. WINNERHome/Personal Products 2005Portable Media Assistant ITTIAM 2004VALUE:One of the hottest start-ups of 2003. Garnered $11mill in Investment, post design. Has licensing technology and design with several manufacturers
- 26. Add-On cooling module with fanCameraAdd-On Kick Stand and hingeOvermoulded Rubber covers portsMIL-STD 810F enclosureEnded up 500gm more than we wantedHot Swap batteries to extend lifeLoud translation speakerMagnesium aluminium alloyOver moulded rubber corner bumpsVALUE:Enabled a small company to take on larger established namesHARDWARE Vs DESIGNmanaging an effective compromise
- 27. 5. SOCIAL
- 28. ADAPT | HACKWork Frugal. JugaadCULTURAL VALUESDurability, Authenticity and Honesty, Culture of use and abuse
- 29. Small truck owner communication device – MOBIAPPS 2006OvermouldedCULTURE OF ABUSEWork Arounds. Get the most outspeakerVALUE:Business idea appreciated but failure in reconciling service ownershipphone but no numeric keystethered to vehicle
- 30. Remote banking terminal, FT INDIA, 2008Xenoy (reinforced) shellsruggedised featuresCULTURE OF ABUSEOutdoors durabilityVALUE:Enabled Financial Technologies to enter into a ‘business correspondent’ relationship with a top 4 Bank in India
- 31. 6. BUSINESS & STRATEGYWho owns the product?
- 32. PRODUCT orTERMINAL of SERVICEHow do people perceive it wrt how much they pay for it? reliable? authentic? hack-able?VALUE:Pioneered a new business model for Product As A Service helping break into Base Of Pyramid markets. Implemented in Philippines and AfricaPrepaid Electricity Storage device. BP Solarex 2001
- 33. VALUE:10 man company became a force amongst MSMEs and SMEs who wanted network support but could not hire system administrators(Acquired)Lock allows you to access and change any component in under 5 minutes. Shell is Tool-lessSPEED | INTERVENTIONRemote ServiceabilityVPN Appliance, XNAPWORKS (Acquired) 2003
- 34. FREEIncrease talk-timeVALUE:Small company in UAE could supply to a large brand such as Thuraya. For Thuraya, this meant more talk time and more revenueCar privacy handset accessory for Satellite phone, Topcospa/ Thuraya, 2003