Intro to product design
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This document provides an introduction to product design. It defines product design as a way of thinking divergently, making iteratively, and experiencing empathetically with respect to products. Product design is about life and death as well as innovation. The product design process involves discovering needs, defining concepts, developing prototypes, and delivering the final product through an iterative process using various tools.
Intro to product design
- 1. An introduction to Product Design
- 2. Welcome! e is My nam arn... ss I wa nt to le cla In this
- 3. What is product design?
- 5. Design is a ... way of thinking
- 6. A quiz! • Which shape is different? a b c d e
- 7. A quiz! • Which shape is different? c Congratulations! The only one with straight lines
- 8. A quiz! • Which shape is different? a Congratulations! The only one with no points
- 9. A quiz! • Which shape is different? e Congratulations! The only one made with a line and arc
- 10. A quiz! • Which shape is different? b Congratulations! The only one that is asymmetric The one made from two same shapes
- 11. A quiz! • Which shape is different? d Congratulations! The only one that is the projection of a triangle onto a curved surface
- 12. Design is a way of thinking “Wicked Problems in Design Thinking,” Richard Buchanan
- 13. Design is a way of thinking • Divergent thinking Creativity to see many unique viewpoints “Wicked Problems in Design Thinking,” Richard Buchanan
- 14. Design is a way of thinking • Divergent thinking Creativity to see many unique viewpoints • Creativity to generate solutions from that viewpoint Solve the world’s “wicked problems” “Wicked Problems in Design Thinking,” Richard Buchanan
- 15. Design is a ... way of thinking
- 16. Design is a ... way of thinking way of making
- 17. Design is a way of making
- 18. Design is a way of making • Capability to understand, analyze, model, and test viewpoints
- 19. Design is a way of making • Capability to understand, analyze, model, and test viewpoints • Iterative
- 20. Design is a ... way of thinking way of making
- 21. Design is a ... way of thinking way of making way of experiencing
- 22. Design is a way of experiencing! HCI - Scott Klemmer
- 23. Design is a way of experiencing! • Observe and empathize: design for people User-centric design HCI - Scott Klemmer
- 24. Design is a way of experiencing! • Observe and empathize: design for people User-centric design • Understand people’s tasks, goals, and values HCI - Scott Klemmer
- 25. Design is a way of experiencing! • Observe and empathize: design for people User-centric design • Understand people’s tasks, goals, and values HCI - Scott Klemmer
- 26. Design is a way of experiencing! • Observe and empathize: design for people User-centric design • Understand people’s tasks, goals, and values • Pay attention to people’s abilities and situations HCI - Scott Klemmer
- 27. Design is a way of experiencing! • Observe and empathize: design for people User-centric design • Understand people’s tasks, goals, and values • Pay attention to people’s abilities and situations HCI - Scott Klemmer
- 28. Product design is therefore
- 29. Product design is therefore • Thinking divergently, • making iteratively, and • experiencing empathetically • with respect to products
- 30. Product design is therefore • Thinking divergently, • making iteratively, and • experiencing empathetically • with respect to products • Something produced by human or mechanical effort, or by a natural process
- 32. Product design is about life... “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 33. Product design is about life... • and death “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 34. Product design is about life... • and death “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 35. Product design is about life... • and death patients stayed an average of 3.7 days fewer if they were exposed to morning light “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 36. Product design is about life... • and death patients stayed an average of 3.7 days fewer if they were exposed to morning light “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 37. Product design is about life... • and death patients stayed an average of 3.7 days fewer if they were exposed to morning light "I would say that we see at least two to three patients a week who've been injured by these products." - Director of burn unit “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 38. Product design is about life... • and death patients stayed an average of 3.7 days fewer if they were exposed to morning light "I would say that we see at least two to three patients a week who've been injured by these products." - Director of burn unit “Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
- 39. It’s about life... http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 40. It’s about life... • and innovation • http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 41. It’s about life... • and innovation • http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 42. It’s about life... • and innovation • http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 43. It’s about life... • and innovation • “There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?” - Director of New Ventures at Proctor & Gamble http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 44. It’s about life... • and innovation • “There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?” - Director of New Ventures at Proctor & Gamble http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
- 45. How do we design products?
- 46. Product design process Discover Define Develop Deliver http://www.designcouncil.org.uk/designprocess
- 47. Product design process • Problem definition • Observation • Research • Finding a need • Idea generation Discover
- 48. Activity! • Idea generation: write down as many ideas as possible for • educational toys “Wicked Problems in Design Thinking,” Richard Buchanan
- 49. Product design process Feasibility estimates Market and customer estimates Sketch models Idea selection Define
- 50. Product design process • Concept design • Mockups • Market analysis • Feasibility analysis • System design • Testing • Develop
- 51. Product design process • User testing • Detail design • Detailed analysis • Prototype fabrication • Production • Presentation Deliver
- 53. Product Design Process • Design is iterative Fail fast, fail often, fail early
- 54. Tools you’ll be using along the way • Creativity techniques • Estimation • Analysis • Sketching • Solid modeling • CAD • Presentations • Teamwork
- 55. Tools you’ll be using along the way • Creativity techniques what’s next • Estimation • Analysis • Sketching • Solid modeling • CAD • Presentations • Teamwork