Email notifications for your blog content
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Email notifications for blog content are effective, generating 55% more visitors and 97% more inbound links for companies with blogs. The document discusses the benefits of automation for blog emails, contrasting it with manual sending for better customization and testing options. It also provides tips on enhancing email design and engagement strategies for readers.
Email notifications for your blog content
- 1. Email Notifications for Blog Content Becs Kemm
- 2. I work for
- 3. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on
- 4. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on
- 5. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on
- 6. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on
- 7. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on
- 8. Company blogs generate 55% more visitors Source: Hubspot > 62% of businesses have a blog Source: Hubspot 97% more inbound links with blogs Source: Business 2 Community Blogs have a positive impact on SEO Many popular bloggers earn enough to live on Pinch of Yum: $32,971 July 2015
- 9. You’ve blogged, now what?
- 10. ! Low reach unless you pay Standard emails are UGLY Tiny lifetime in ecosystem
- 11. !
- 14. Email is better, you can spy on your users… (without them knowing)
- 15. Our own findings… Sign up forms with separate opt-in for posts vs twice-monthly newsletters
- 16. Our own findings… • Immediate feedback • The comment game…
- 17. • 1400 subscribers in two months • 28% unique opens • 10% unique clicks Our own findings…
- 19. Automation - how? • The default WordPress emails • A plugin • RSS->Email
- 22. • Time-saving • Easy, mostly • Can be set to schedule Automation - WHY?
- 23. • Design limitations • Boo-boos • No ability to test & learn Automation - WHY NOT?
- 25. Manual send - why? • A/B subject line testing • Customise copy completely • More design options
- 26. Tips & tricks
- 27. To excerpt or not? • Excerpt means you get more hits to your site • Full post means likely to read more of post • Full post reads not trackable
- 28. The big picture Include a picture for a prettier looking email
- 29. Add to functions.php // THIS INCLUDES THE FEATURED IMAGE (MEDIUM SIZE) IN OUR RSS FEED function insertThumbnailRSS($content) { global $post; if ( has_post_thumbnail( $post->ID ) ){ $content = '' . get_the_post_thumbnail( $post->ID, 'medium' ) . '<br/><br/>' . $content; } return $content; } add_filter('the_excerpt_rss', 'insertThumbnailRSS'); add_filter('the_content_feed', 'insertThumbnailRSS');
- 30. Long-tail reading NEWSFLASH: Not everyone reads every single email you send! Add links to older blog posts (a la Mailchimp)
- 31. Share blog posts in other emails Use in combination with other email types since not everyone will want to receive blog posts by email
- 32. Categorise If you run a site with a lot of different categories you might want to allow users to choose what they want to hear about Apples Oranges Pears What’s with the fruit?
- 34. Promote
- 35. Sidebar
- 36. Before comments
- 38. Thanks! @becskr Catch me at speed dating!