Linkbuilding for WordPress, by Rebecca Haden of Haden Interactive
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This document discusses strategies for link building on a WordPress website. It emphasizes that content is key, and WordPress focuses on content. Regular, quality blogging and targeted articles can help build links. WordPress settings, plugins, and widgets can help with link building by creating easy URLs, allowing trackbacks/pingbacks, saving time with link-building plugins, and integrating social sharing. The key is to focus on creating useful content and building natural, relevant links over time.
Linkbuilding for WordPress, by Rebecca Haden of Haden Interactive
- 1. THE KING & UNCLE SAM linkbuilding for your WordPress website
- 2. DIFFERENT WEBSITES: DIFFERENT STRATEGIES Uncle Sam’s More of the King
- 3. WE’RE #4?!
- 4. ALL WEBSITES NEED LINKBUILDING Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.
- 5. EVERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -EINSTEIN
- 6. THE BASIC PROCESS IS THE SAME…
- 7. WORDPRESS OFFERS ADVANTAGES. Content is king, and WP is all about content. Settings make some things easy. Plugins give more control. Widgets give more options.
- 8. CONTENT IS KING Different websites… different strategies
- 11. USE YOUR SETTINGS Use Permalinks settings to create easy URLs. Allow trackbacks and pingbacks. Check your privacy settings.
- 12. PLUGINS GIVE YOU MORE CONTROL…
- 13. …AND CAN SAVE TIME…
- 14. …BUT THEY’RE NOT MAGIC
- 15. “LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
- 16. THERE ARE LOTS OF OPTIONS…
- 17. INTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik (…still not magic)
- 19. INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
- 20. DON’T FORGET THE WIDGETS Create category feeds with a text. Use a blogroll. Others may reciprocate. Use social media widgets. Create custom text widgets.
- 21. REMEMBER WHEN YOU POST… Use Title Edit if you need to improve your title. “Link to existing content” for fast internal links. Use Categories and Tags. Send trackbacks and pingbacks.
Editor's Notes
- #4: Uncle Sam’s was an old, well-established website for an old well-respected business, but they did very badly in search.
- #6: Two oversimplifications of linkbuilding
- #10: Lots of keywords, opportunities to respond to forum comments, etc.
- #11: Serious content for a narrow niche
- #13: SEO plugins
- #14: Ultimate SEO plugin
- #18: Ultimate SEO gives a box with html to link to your post.