EmailCoE_10715_DesignSystem

The document discusses the creation of a unified email design system for Transamerica. It began with an audit of existing email templates that identified inconsistencies in branding, design practices, and delivery platforms. This led to the development of a new "Amadeo" approach using modular components across devices. Key aspects included a global header and footer, marketing email templates, and an internal communications work-in-progress. The system was created through competitor research, analysis of communications, and vetting against industry standards to establish a cohesive, responsive design that unifies Transamerica's brand across channels.