Digital transformation in the solar energy industry allows companies to solve traditional problems using new digital technologies, enabling real-time analysis, improved decision making, and easier access and sharing of information. This helps identify cross-selling opportunities, integrate planning processes, and provide key performance metrics. However, digital transformation also presents challenges around managing large amounts of structured and unstructured data from solar farms, lease owners, and assessing remaining solar potential across regions. New artificial intelligence technologies aim to help users better understand this challenging information and be more insightful and creative.