Let’s Build aSmarter Planet: Re-thinking the way Insurance works!

Let’s Build a Smarter Planet: R e-thinking the way Insurance works ! Paul Robinson Insurance Industry Leader : Growth Markets – IBM Financial Services Sector

It’s getting smarter Our world is not only getting smaller and flatter

3 drivers of true change… Inspirational Leadership Crisis “ Transformational Force”

Global market forces are impacting us all Access to capital and credit crunch Economic downturn and future uncertainty Volatile oil prices and energy shortfalls Information explosion and risk/opportunity growth Globalization and emerging economies New customer demands and business models The economy isn’t the only force shaping the competitive landscape…

Transformational Forces Installation Deployment Irruption The Industrial Revolution Age of Steam and Railways Age of Steel, Electricity and Heavy Engineering Age of Oil, Automobiles and Mass Production Age of Information and Telecommunications Frenzy Synergy Maturity Panic 1797 Depression 1893 Crash 1929 Dot.com Collapse Coming Period of Intelligence – Getting Smarter 1 2 3 4 5 Panic 1847 1771 1829 1875 1908 1971 1873 1920 1974 1829 Source: Perez, C., “ Technological Revolutions and Financial Capital ”, 2002 Crash

“ Every human being, company, organization, city, nation, natural system and man-made system is becoming interconnected, instrumented and intelligent. This is leading to new savings and efficiency—but perhaps as important, new possibilities for progress.” The world is smaller. Because it can. Because it must. Because we want it to. The world is getting smarter. The world is flatter. Something meaningful is happening…

INSTRUMENTED We now have the ability to measure, sense and see the condition of everything. Today, there are 1 billion transistors for each person on the planet. 1 By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems. 2 Nearly 85% of new automobiles will contain event data recorders by 2010 . 3 Instrumentation enables real-time monitoring of insured assets to accurately assess risk.

INTERCONNECTED People, systems and objects communicate and interact with each other in new ways. The Internet of people is 1 billion strong. Almost one third of the world’s population will be on the web by 2011. 4 More than 25% of all policyholders have shopped on-line for insurance in the past 12 months. 5 40% of all auto and individual life insurance sales will occur on-line by 2011. 6 Data from customers, providers and regulators can be integrated and shared instantly.

INTELLIGENT We can predict changes quickly and improve results by optimizing for future events. The U.S. Geological Survey can now provide real-time information about flood conditions for more than 1.5 million sites across the U.S., Puerto Rico and Guam. 7 43% of P&C insurers and 20% of L&A insurers listed business intelligence as one of their top three areas of investment for 2009. 8 “ The ability to capture and use data for product and pricing differentiation will have the greatest potential to help our industry”, Al Meyer with American Family. 9 Master data management enables in-depth analysis and anticipation of customer needs.

For us to make sense of this new world, we must consider four critical questions Smart Work Green & Beyond New Intelligence How can we work smarter supported by flexible and dynamic processes modeled for the new way people buy, live & work? How can we take advantage of the wealth of information available in real- time from a multitude of sources to make more intelligent choices? “ Data is exploding and it’s in silos” “ New business & process demands” “ Our resources are limited” I need insight I need to work smart I need efficiency Dynamic Infrastructure How do we create an infrastructure that drives down cost, is intelligent and secure, and is just as dynamic as today’s business climate? “ My infrastructure is inflexible and costly” I need to respond quickly How do we drive greater efficiencies, compete more effectively, and respond more quickly by taking action now on energy, the environment, and sustainability?

Insurance CEOs are focused on change Gap between insurance CEOs who recognize need for change and those with successful records of implementing change. 9 in 10 Insurance CEOs anticipate turbulent change and bold moves. 24 points Source: 2008 IBM CEO Study

Insurance realities: The need for progress Value of insured losses from Hurricanes Katrina, Rita and Wilma. Some commercial underwriters underestimated losses by as much as a factor of 10 or more because they lacked the ability to accurately measure and monitor their risk. 12 $65 billion Percent of insurance customers who are willing to pay for higher levels of trust, greater access and exchange of information, and more personalized products to meet their individual needs. 11 76% Spent annually by global P&C carriers on claims systems integration and process automation— equivalent to 25% of carriers’ external IT budget. 10 $8 billion

An opportunity for insurers to think and act in new ways + + = Unified enterprise data drives new customer experience models Products and processes adapt intelligently to changing market and risk conditions Radical core insurance rationalization reduces expense and improves market reach Conservation principles minimize enterprise footprint and optimize capital Leveraged Information Dynamic Enterprise Streamlined Operations Green Infrastructure

Smart Insurance: Leveraged Information Leading Canadian Insurer: Is implementing master data management to proactively identify customer events and respond in real time, alert other applications of the detected events and provide the ability to complete in-depth analysis and anticipate customer needs. SMART IS Analyzing integrated customer information and behavior in real-time for deeper client insights, increased revenue and improved customer satisfaction SMART IS Making customer data available enterprise-wide (with appropriate safeguards) to meet customers wherever they interact with the insurer or its distributors Major Chinese Insurance Group: Created an enterprise data asset to enable accurate and real-time sharing of information across 5,000 branches and more than 200,000 employees and agents, resulting in improved decision-making and more accurate pricing and underwriting of individual policies.

The rate of expansion of Information is accelerating at an unprecedented rate Velocity of Decision Making Variety of Information With the expansion of information comes large variances in the complexion of the available data – very noisy with lots of errors & no time to cleanse in a world of real time decision making. Volume of Digital Data By 2010, the codified information base of the world is expected to double every 11 hours. Data is exploding and the nature of data is changing to machine-generated data – sensors, RFID, meters & GPS systems. Shift in WHAT we Analyze Enterprises need a broader, systems-based approach to what they examine and optimize. Stream computing & event processing capabilities are enabling the analysis of extreme volumes. The market demands that businesses optimize decisions, take action based on good information & utilize advanced predictive capabilities – all with speed and efficiency. Data and information is the Insurance industries precious commodity…few are using it to their complete advantage

Having an Information Agenda is the key to becoming “Smarter” Accelerate information-intensive projects aligned with the strategy to speed both short-term & long-term return on investments… Establish an information-driven strategy & objectives to enable business priorities… Deploy open and agile technology and leverage existing information assets for speed and flexibility… Discover & design trusted information with unified tools and expertise to sustain competitive advantage over time…

Smart Insurance: Streamlined Operations SMART IS Automating business processes to improve efficiency for simple transactions and effectiveness in complex situations SMART IS Reducing reliance on paper through digital document management, providing long term savings as well as benefits for the environment Major German Insurer: Is fully automating up to 70% of claims processing tasks that previously required human intervention. They also established a Center of Excellence to ensure project savings of $50 million and successful implementation of their SOA strategy. OZ: Is implementing an automated workflow system for the digital creation, assembly and presentation of documents, which will save $100,000 annually through reduced printing, distribution and storage costs, and yielding a 100% return on investment in two years.

Automated recognition, intelligent routing, and work task automation can take operations to a new level of flexibility and efficiency Mailroom Process Application Prep Route Output and Storage Index Workflow Enabled Operations Data Operational efficiency limited by Knowledge worker being the “Integration” layer between Documents and Applications Traditional Paper Operations Data Operations of the Future Document recognition, work task automation maps, and exposed SOA Services enable “Lights Out” Automation and intelligent work task assignments Data Processes Services TIFF XML Automated Task Processing (BPM) Input Management Work Management

Smart Insurance: Dynamic Enterprise SMART IS Developing processes and systems to roll out products that meet specific customer needs more quickly and adapt to local market conditions Insurance.com: Implemented a continuous monitoring solution for their on-line quote system that provides rules-based alerts and analytic capabilities to identify performance problems before they become customer service problems. SMART IS Monitoring and tracking critical processes automatically to sense and respond to internal bottlenecks Professional Provident Society: Brought nine new insurance products to market in less than one year, allowed rapid development and regulatory approval of new products in response to competition, decreased audit findings by 80 percent and significantly improved controls for collecting premiums.

Smart Insurance: Green Infrastructure SMART IS Moving physical servers to virtual logical partitions that can be configured to meet changing application and market demand SMART IS Developing virtual infrastructure that keeps agency office overhead low and scalability high Leading German Private Insurance Carrier: Consolidated multiple systems on different hardware platforms to just two p5-570s, simplifying its infrastructure, increasing connectivity and information sharing throughout the value chain, and reducing hardware administration and maintenance costs by 33 percent. Indian FS Leader: Created an insurance virtual office and comprehensive self-service infrastructure that provides agents, customers and employees with access to the policy information and services they need, enabling the opening of 600 branches in 10 months and helping to achieve 195% year-over-year growth.

The imperative for insurance companies today is threefold . INFORMATION AGENDA Inventory Assets Data access, connection, and cleanliness Process audit to find information capture opportunities Unify Disparate Silos Incremental accretion Data federation Drive Process Change Adapt processes to customer value and propensity 1 OPERATIONAL EXCELLENCE Rationalize Current State Inventory applications and functional coverage Review local market needs – current and future Simplify Gradually Identify and build common services Wrap legacy systems in common service architecture Virtualize Move to logical (vs. physical) hardware platforms Identify highly variable workloads and set up on demand options BUSINESS / IT ALIGNMENT Innovation Roadmap Define business component model for enterprise Business/IT agreement on strategic investment areas Build Competitive Capability Experiment in new capabilities and “fail fast” Leverage data, operations, intelligence to enable new business models Optimize Non-Strategic Areas Connect with specialists to take out costs in non-core components 2 3

Sources for statistics Page 7 1 Sam Palmisano Speech, November 12, 2008 2 Sam Palmisano, “Smarter Planet: The Next Leadership Agenda”, The Council on Foreign Relations, Nov. 6, 2008 3 George Grieve. “Risk & Insurance”, June 1, 2008 Page 8 4 Sam Palmisano, “Smarter Planet: The Next Leadership Agenda”, The Council on Foreign Relations, Nov. 6, 2008 5 AM Best 6 Celent Page 9 7 U.S. Geological Survey press release, April 4, 2008 8 Novarica 9 LOMA 2009 Forecast Page 12 10 IBM Insurance Industry Analysis, 2007 11 IBM Institute of Business Value T3 Study, 2008 12 Insurance Information Institute - Hurricanes and Insured Losses

Let’s Build aSmarter Planet: Re-thinking the way Insurance works!

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