Smarter Planet: Dynamic Infrastructure

Smarter Planet: Dynamic Infrastructure Hemant Shah Infrastructure Business,Systems & Technology Group, IBM ASEAN

Smarter Energy Use Your washing machine will bid for electricity. And your neighbor’s solar cells might provide it. Smart grid Smarter Collaboration Working together regionally and sharing will be prerequisites for successful government transformation Smarter Energy Generation Energy saving solar technology will be built into asphalt, paint and windows Smarter Water Smarter ways to manage water supplies … analytics and research on the behavior of watersheds and impact of human activities… Smarter Supply Chains Innovative tracking systems help shippers manage supply chains, improve utilisation and security Smarter Food Tracking A food tracking solution uses RFID to track and trace meat and poultry from the farm, through the supply chain, to supermarket shelves.

Something meaningful is happening… “ Every human being, company, organization, city, nation, natural system and man-made system is becoming interconnected, instrumented and intelligent. This is leading to new savings and efficiency—but perhaps as important, new possibilities for progress.” The world is smaller. Because it can. Because it must. Because we want it to. The world is getting smarter. The world is flatter.

The collective wisdom of CEOs: The Enterprise of the Future Organizations are bombarded by change, and many are struggling to keep up CEOs view increasingly demanding customers not as a threat, but as an opportunity to differentiate Nearly all CEOs are adapting their business models—two-thirds are implementing extensive innovations CEOs are moving aggressively toward global business designs, deeply changing capabilities and partnering more extensively Financial outperformers are making bolder plays Core Traits of the Enterprise of the Future Hungry for change Innovative beyond customer imagination Globally integrated Disruptive by nature Genuine, not just generous 1 2 3 4 5 CEOs can now assess how ready they are for becoming the Enterprise of the Future.

Unique opportunities and challenges in each theme Green & Beyond Dynamic Infrastructure Smart Work New Intelligence

INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. INTELLIGENT We can respond to changes quickly, accurately and securely, and get better results by predicting and optimizing for future events.

Infrastructure that brings together business and IT to create new possibilities. We need a dynamic infrastructure. Facilities Infrastructure Production Infrastructure Mobility Infrastructure Technology Infrastructure Communications Infrastructure + + + +

Datacenter Evolution Complex Physical Consolidation Logical Simplification Cloud Computing Pools of Virtualized Resources Virtual Servers, Storage, Networks Storage Servers Networks Windows Server Unix Server Linux Server Networks Storage Windows Servers Linux Servers Unix Servers Management Servers Switches Storage Firewalls, Routers Ensemble Ensemble Ensemble

Reduce cost, improve service, and manage risk Emerging Technologies Smarter and more adaptive technologies, such as cloud computing, virtualization, and Web 2.0, must be harnessed effectively to drive business innovation, efficiency, and responsiveness. Higher Service Expectations Increasingly savvy customers demand continuous service availability and high-quality experience across an expanding range of assets, applications, and services Rising Cost Pressures Business and IT assets are underutilized and difficult to manage; operational cost and complexity are reaching unsustainable and uncompetitive levels. New Risks and Threats Unprecedented security, resiliency, and compliance challenges are created by the accelerating pace of business change and the proliferation of operating, IT, and “smart” assets that comprise the underlying infrastructure.

Dynamic Infrastructure: Addressing today’s challenges and tomorrow’s opportunities. Not only ensuring high availability and quality of existing services, but also meeting customer expectations for real-time, dynamic access to innovative new services. Not just containing operational cost and complexity, but achieving breakthrough productivity gains through virtualization, optimization, energy stewardship, and flexible sourcing. REDUCE COST IMPROVE SERVICE MANAGE RISK Not only addressing today’s security, resiliency, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world. Dynamic Infrastructure

Building a dynamic infrastructure. Service Management Asset Management Virtualization Energy Efficiency Business Resiliency Security Information Infrastructure Provide visibility, control and automation across all the business and IT assets to deliver higher value services. Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions. Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services. Address energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure. Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities. End to end industry customized governance, risk management and compliance solutions. Helping businesses achieve information compliance, availability, retention, and security objectives.

IBM offerings and capabilities. IBM SERVICE MANAGEMENT OFFERINGS Business service management. Event management (systems, network and energy). Request-driven provisioning and scheduling. Integrated service delivery and process automation. Service request management. Solutions for cloud computing. SOA performance management. IT governance. Continuous data protection and automated archiving. Security of applications, data, and processes. End-to-end asset management. IT financial management with chargeback and billing. IBM ASSET MANAGEMENT OFFERINGS Enterprise Asset Management Industry Specific Solutions: Nuclear Power, Utilities, Life Sciences, Oil & Gas, & Transportation. IT Asset Management Service request management. License Compliance Manager. Functional Extensions: Service Providers, Spatial Asset Management, Linear Asset Manager, Mobile Work Manager, Navigator, Calibration. IBM VIRTUALIZATION OFFERINGS Virtualized Servers and Storage. Server Consolidation Efficiency Studies. Server and Storage Virtualization solutions. Virtualization Management Solutions. Virtualization and Consolidation Services. Application Infrastructure Virtualization. Client Virtualization Solutions. Network Optimization Solutions Implementation Services. Financing and IT asset disposal Services. Strategy & Planning Services.

IBM offerings and capabilities. IBM ENERGY EFFICIENCY OFFERINGS Energy Efficient Servers and Storage. Implementation services. Energy management solutions. Server and Storage Virtualization solutions. Server, storage, network and end-user virtualization and consolidation services. Data center strategy services. Data center design and build services. Energy Efficiency assessments. Financing and IT asset disposal services. IBM RESILIENCY OFFERINGS Resilient hardware – servers and storage. Implementation and optimization services. Resilience management solutions. Disaster recovery and work area recovery solutions. Data recovery and information protection services. Business Impact Analysis studies. Resiliency workshops. Availability assessments. Proactive managed maintenance services. Virtualization solutions for improved resilience. Service management solutions for improved resilience. IBM SECURITY OFFERINGS Identity & access management. Trusted identity offerings. Data and Information security offerings. Application security offerings. Policy management/enforcement solutions. Network, Server and Endpoint security offerings. Security compliance and risk management offerings. Self-encrypting storage and key management solutions. Security assessment, planning and implementation services. Managed security services. Education and training offerings.

IBM offerings & capabilities. IBM GLOBAL FINANCING OFFERINGS Hardware Financing With facilitated mid-lease technology upgrade and end-of lease options. Software and Services Financing Turning up-front costs into affordable monthly payments, control expenses and match cash flow to business benefits. Conserve cash for other strategic initiatives. IBM Project Financing A customized, all inclusive financial package for services, infrastructure solutions and business transformation projects. Asset Recovery Solutions For asset disposal (recycling) and disk data overwrite services. Customer Center An IT asset management tool. IBM Certified Used Equipment IBM CLOUD COMPUTING OFFERINGS Cloud Consulting Cloud Implementation Service Management for Cloud Computing IBM design & implementation for test environments High Performance On Demand Services (HiPODS) Virtual Infrastructure Access Self-enablement portal Scale out File Services IBM security solutions for cloud computing Business Consulting for Cloud Computing Infrastructure Consulting Services for Cloud Computing Strategy & Planning IT optimization services Security and Resiliency Consulting Cloud Delivered LotusLive Lotus Collaboration Smart Business Platform (EC2) Computing On Demand IBM Information Protection Services Remote data protection service Managed data protection for desktops and laptops (Tivoli SaaS)

Dynamic Infrastructure – Virtualization Smart is : Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services. Improve service responsiveness. Reduce operating costs. Consolidate via virtualization to fewer systems. Simplify management of the infrastructure. Recapture floor space through consolidation. Dynamically adapt to the peaks of the business. Manage availability in a 24/7 world. Increase availability and improve resiliency. Manage and secure data without affecting its availability. Improve system, network and application performance. Process more information in real-time to make better business decisions. Bring new services online quickly. Dynamically deliver resources where needed most. Make data available from anywhere, anytime.

Dynamic Infrastructure – Information Infrastructure Smart is: Deploying a resilient, secure Information Infrastructure to protect, manage and gain insight from information. Always on I nformation Availability. Consolidated, easy to audit solutions for Information Compliance. Maintain accurate, reliable, and complete information. Manage compliance as an organization-wide process. Reduce risk and cost of litigation and audit deficiency. Policy-based Information Retention. Retain and manage business information efficiently. Reduce business and legal risk by purging expired data. Migrate data non-disruptively during business hours. Provide continuous access to information. Meet service level commitments by design. Reduce disruptions, planned and unplanned. Ensure the security of confidential data. Provide secure, policy-based access to information. Audit and report security breaches as required. Building Information Security into the infrastructure.

Dynamic Infrastructure – Asset Management Smart is: Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions. Consolidated Asset Management Manage the lifecycle of all critical assets. IT Asset Management Track and manage the lifecycle of IT assets. Manage security policy compliance. Track hardware and software deployment. Manage audit, lease and software compliance exposures. Combine inventory, maintenance, contacting processes. Deep Industry Functionality Meeting the needs of asset intensive industries. Converged Assets Leverage operational assets with embedded IT. Physical devices are becoming IP enabled - smart meter. Embedded IT improves asset performance. Enable remote monitoring and automation. Address all types of assets: Production, Delivery, Transportation, Facilities, Infrastructure and IT. Enforce best practices across the enterprise. Ensure safe and reliable operations. Industry specific solutions for Nuclear Power, Utilities, Transportation, Life Sciences, and Oil & Gas. Supporting infrastructure with Spatial and Linear Asset Management.

Dynamic Infrastructure – Energy Efficiency Smart is: Addressing energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure. Energy Management Measure and control energy usage. IT Efficiency Reduce energy costs. Implement more energy efficient servers and storage. Increase IT utilization and efficiency. Improve service with increased flexibility and resilience. Environmental Leadership Establish green strategy. Understand energy consumption. Produce reports to demonstrate energy savings over time. Put policies in place to manage and control energy use. Comply with emerging stricter controls over energy consumption, greenhouse gases, and disposal of hazardous substances. Align IT with corporate sustainability initiatives to drive brand value. Data Center Facilities Reduce capital and operational costs. Extend the life of existing data centers. Rationalize data center infrastructure across the company. Design flexibility into my new data center infrastructure.

Dynamic Infrastructure – Business Resiliency Smart is: Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities. Reduce cost through proactive incident response Reduce operational costs associated with outages. Manage risk with end to end resiliency Adopt a business-driven strategic approach to business resilience. Minimize impact of potentially disruptive events by determining the right resilience strategy - by business process. Respond more effectively to unforeseen events. Deploy resilience for services, operations and people. Assess business uptime needs against resiliency requirements. Ensure resilient service delivery Effectively manage risk for key business services in a 24/7 world. Meet operational needs to address resilience requirements. Protect business and IT assets to improve availability and recoverability. Deploy automation for failovers and incident response. Use monitoring to ensure demand is satisfied during demand spikes. Maintain business operations and services. Implement failover work areas for your most critical asset – your people. Avoid fines associated with compliance requirements or service level agreements. Ensure risk posture meets policies and regulations. Derive insight via dashboards, alerts and reporting. Utilize mixed sources for resilience; in-house, outtask, outsource, managed services. Regularly test recovery plans. Respond with speed and agility Gain real-time control over risk posture and exposures.

Dynamic Infrastructure – Security Smart is: End to end industry customized governance, risk management and compliance solutions. Reduce the cost of security Meet changing business needs. Provide end-to-end risk management Adopt a business-driven strategic approach to security. Prioritize security risks by criticality to key business processes. Enable business change via a foundation of flexible controls. Meet operational needs to address compliance requirements. Ensure secure service delivery Effectively manage risk for key business services. Meet operational needs to address security requirements. Protect business and IT assets to improve confidentiality, integrity and availability. Build in automation to respond to market needs, reduce cost and compliance fatigue. Leverage smart security solutions to lower overall cost Explore a mix of in-house and managed solutions Embed security into projects and infrastructure to enhance effectiveness . Ensure risk posture meets policies and regulations. Improve incident response processes. Derive insight via dashboards, alerts and reporting. Respond with speed and agility Gain control over risk posture and incident response.

Dynamic Infrastructure – Cloud Computing Smart is: Access and deliver resources, services, and information quickly and easily, anywhere and anytime. Respond quickly Deploy services rapidly in response to needs. Infrastructure Efficiency Pay for what you need, only when you need it. Access computing resources as they are needed. Increase IT availability and improve efficiency. Track usage to effectively allocate resource accounting. Cloud Computing Leadership Establish a flexible sourcing strategy. Manage risks effectively Effectively meet resiliency and security requirements. Effective resiliency and security to ensure control. Enhance the user experience with integrity. Protect business assets while optimizing delivery. Get resources quickly to optimize the opportunity. Access from any device, anywhere, anytime. Infrastructure, platform, application, and processes. Implement a strategic plan that leverages flexible sourcing to optimize a dynamic infrastructure. Ensure that the IT and business infrastructure is ready to enhance strategic initiatives, not inhibit.

CIO Strategies for Repair & Prepare What IBM's Vision of the New Enterprise Data Centre Means for CIOs | December 2008 CIO Strategies for Managing in an Uncertain Environment Cutting IT operating expense Deferring or reducing capital expenditures Seeking productivity increases from their existing infrastructure Postponing hiring of additional IT staff Revisiting existing service contracts Postponing the launch of new initiatives Postponing long-term projects in favor of near-term ROI

Enhanced Business/IT Relationships and New Roles Business Expertise Technical Expertise Limited Overlap Users Define/refine business processes Developers Program applications using core technologies Traditional Service-Oriented Business Service Champion & Business Service Analyst Translate business processes into applications by assembling and configuring building blocks Extensive Overlap Service Developers Create application building blocks – patterns, templates, and components using core technologies Technical Expertise Users Define/refine business processes Business Expertise

Provider Relationship Model Benefit as IT Value Driver Cost as IT Value Driver High High Provider researches, recommends and implements technology to enable quantum leap in business capability Utility Commodity Provider works with others to develop a service and provide resources/skills necessary to support the service Provider of a quality service at a cost equal to or lower than the competition Provider of an adequate service at a cost lower than the competition Partner Enabler

The Dynamic Infrastructure IT Model Strategic Alignment Defined Value Net Open Value Net Partial Integration Enterprise Integration Discrete Dedicated to a particular LOB or application, siloed, geographic or location oriented Connected (linked) but not fully integrated across the entire enterprise. Horizontal and vertical integration & optimization across the entire enterprise where there is business value Sharing and integration with partners who join or leave the value net based on pre-established agreements Sharing and integration with partners who join or leave the value net with dynamically and automatically established agreements Finance & Environment Process Organisation Network Computing Systems & Storage Application & Data

How to get started? Assess potential benefits. Collaborate to build the right blueprint for success. What does IBM have to offer? Proven tools, assessments and workshops by key initiatives to measure business impact. Deep business architecture, strategy and change and data center strategy expertise. Open standards based approach with a supporting ecosystem of partners. Experience from thousands of client engagements. Structured architecture approach based on industry best practices. Award-winning implementation blueprints and patterns. Experiences from our own transformation. The broadest systems, storage, software and services portfolio in the industry to find the right fit for your business. Access to capital to help create a funding and IT asset disposal strategy. Unparalleled research organization and extensive patent leadership.

Understand the dynamic infrastructure vision but need to know its applicability to your business Need to automate IT processes, manage business services, manage SOA environments or converge business and IT asset management Need to reduce costs caused by server sprawl, escalating storage costs, inefficient application infrastructure or rising power and cooling expenses IBM offers... Entry Assessments & Workshops Dynamic Infrastructure, Improved Services Cost Reduction Risk Management DI Innovation workshop for IT Strategy Planning. (no-charge to customer.. 2 day w/s for qualified Customers) Various Solutions Offerings Need to manage risks through a more resilient and secure infrastructure

Smarter Planet: Dynamic Infrastructure

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