Emily Seekell final
- 1. Social Media and Target A plan for increasing sales at Target stores By Emily Seekell
- 2. Overview of Business Target is the second-largest discount retailer in the United States In January 2011, they announced movement into Canada Company ranked 33 on the Fortune 500 list as of 2010
- 3. Competitors and Goals The largest discount retailer in the United States is Wal-mart ◦ Target’s main competitor Target’s main goal: achieve the status of number one discount retailer in the US and Canada How? Maintain quality products over Wal-mart’s lower quality products
- 4. Audience Budget conscious Americans ◦ Men, women, and children Also charitable people ◦ by donating 5% of their pre-tax profit How do we reach a wide variety for the target audience?
- 5. Search Engines Best way to reach people Google is primary Have a good page title ◦ show up with generic searches Have specific content ◦ show up with specific searches Target does this extremely well
- 6. Social Networking Facebook, Twitter, FourSquare, Googl e+ A way to respond to concerns personally Good for advertising in a “personal” setting
- 7. Blogging Best way to get feedback Monitor blogs for Comment on bad mentions of company Create your own
- 8. What To Do (timeline) Monitor blogs and social network sites Update Facebook and Twitter regularly Constantly search Google and Yahoo! with both generic and specific terms for mention of your company Use Google Analytics to monitor how often you are mentioned Make adjustments according to Analytics results
- 9. Budget Target already does about 60 mill a week ◦ And donates 3 mill a week To increase sales, they need to bring Wal-mart shoppers to Target Spend around $3 million dollars a month on social media in addition to what they currently spend on advertising
- 10. Google Analytics Used to evaluate success of the campaign Run an analysis on your company ◦ Key words and traffic data Use the results to: ◦ buy better key words ◦ Increase traffic ◦ Improve sales ◦ Increase profit