emilyaverymillergcc2014
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- ENE is a non-profit organization that researches and advocates for innovative environmental policies across the Northeast US and Canada. - The External Relations Manager develops compelling messages, identifies key audiences, and ensures consistent communication about ENE's work on issues like energy efficiency, clean energy, and climate change. - Communicating complex environmental issues effectively to different stakeholders is challenging due to the complexity of the issues, variety of audiences, and need for timely responses. ENE addresses these challenges through strategies like producing illustrated analyses, using multiple communication channels, and seizing opportunities in the policy landscape.
emilyaverymillergcc2014
- 1. Marlborough, MA October 1, 2014 11:00-12:00 Emily Avery-Miller, External Relations Manager Environmental Research & Strategy Mass. Green Career Conference
- 2. ENE’s Mission ENE is a non-profit organization that researches and advocates innovative policies that tackle environmental challenges while promoting sustainable economies.
- 3. Role of External Relations Manager Policy Areas: Energy Efficiency, Transportation, Clean Energy, and Energy Grid Staff: 15 experts in law, economics, environment Geography: Work at all jurisdictions from state- level to national, in U.S and Canada Organization: Offices in Boston, Hartford, Providence, Rockport, Ottawa with other northeast locations Funding: Several foundation grants and some individual donations
- 4. Role of External Relations Manager Develop compelling messages Identify key audiences and channels Ensure consistent and timely communication
- 5. Goals and Challenges Capture complexity while being accurate and compelling Reach several different audiences Respond in a timely way to a changing landscape
- 6. Challenge 1: Complexity of Issues Climate change is hard to pin down Energy policy crosses multiple jurisdictions Stakeholders range from consumer advocates to policy makers to industry and businesses
- 7. Challenge 2: Multiple Audiences Lawmakers and State officials Industry, Business, Utilities Other Advocates, Community Groups Mass Media, General Public
- 8. Challenge 3: Urgency Large-scale problems demand progress now Need to be responsive to changes in the policy landscape
- 9. Strategies Analyze and Illustrate Use Multiple Channels Seize the Moment
- 10. Strategy 1: Analyze and Illustrate Case Study: EnergyVision Comprehensive, illustrated report demonstrating how 4 pathways can help us reach 80% GHG reductions by 2050
- 11. Strategy 1: Analyze and Illustrate Quantifiable Results with Clear Presentation
- 12. Strategy 1: Analyze and Illustrate Visualize a New Version of a Complex System
- 13. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal The Message: An increased fixed charge would be a barrier to clean energy progress and would hinder our ability to modernize the power grid. The Means: • Official Comment and Analysis • Educational Briefings for Leaders • Public Event • News and Opinion Pieces in the Media
- 14. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal Educated state leaders. Invited to join Senator’s press event.
- 15. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal Participation in state proceedings. Publication in news outlets.
- 16. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) The Messages: • NJ, which left RGGI in 2011, has forgone an estimated $114.3 million in RGGI auction proceeds and could miss out on an additional $387.1 million through 2020 • Rejoining the RGGI program could have multiple economic and environmental benefits The Moment: • RGGI Quarterly Auction -September • EPA Clean Power Plan released this summer identified RGGI as a possible means of state compliance with new federal regulations
- 17. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) Original Research and Analysis Press Release & Web Publication
- 18. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) Earned Media: Opinion Column, Editorial Briefing, Press Outreach
- 19. Recap • Leverage skillsets and organizational capacity • Deliver the message through multiple channels • Keep eyes and ears open for opportunities
- 20. For More Info • www.env-ne.org • EnergyVision http://www.env- ne.org/resources/detail/energyvision • ClimateVision http://www.eneclimatevision.org/
- 21. Contact Information ENE Rockport, ME / Hartford, CT / Boston, MA Providence, RI / Ontario, ON, Canada www.env-ne.org Emily Avery-Miller External Relations Manager 617-742-0054x100 eavery-miller@env-ne.org