Empathy map and problem statement
- 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 "The transition from the academic university world to the real world has not been straightforward." "I think I am a late starter." "Sometimes making decisions can be non-intuitive — I don't know how I made them or how I got to a certain point." "I really feel that university has not prepared me for the real world, whether it be the world of architecture, business ... or the grown-ups." "I sometimes think I have had a sheltered life. I'm making up for lost time." "Jimmie" 4th year architectural student. Went straight to university from high school, also studied Chinese & spent 18 mths in China as work experience. "Jimmie" ate some food whilst I conducted the phone interview — it was late after work and he had returned to his digs (and was chewed out by his landlady for walking inside with shoes on). He sounded relaxed and we chatted quite freely. It was only at the end of the interview that he told me he had eaten already. "I went to China because I was meant to ... there was no culture shock." "My attitudes about architecture have been quite naive." "I think back on when my friends in high school were listening to, learning and playing music, it is still relevant to them now. I just wasted my time, even up to 8 hours per day playing computer games." A young focused creative architecture student— doing well in his studies. But not confident in the workplace and unsure of his place in it. A way to see how to be comfortable with an artistic nature. Confused over doing a good piece of work versus an original master piece. He should be less critical of himself. Lacking a sense of direction. Not up to his own high standard. He has more insight than he gives himself credit for. He is quite adventurous and clearly can focus acutely. Concerned over what he doesn't know. School & university hasn't prepared him for the bigger questions he wants to ask. Needs some confidence building through reassurance. He is lacking some guidance whether from the university, or parents/friends? Lacking a mentor? Wants to not just be creative but wants to succeed in a creative endeavour. Struggling with a sense of meaning of his life? Critical of himself for lack of experience - worldly and professionally! Very concerned with what he doesn't know, yet he is a very bright young man. Fear of failure? Sets high standards for himself. Yet he has had some unique and quite directed/focused experiences Lack of self-confidence and self- esteem in the professional arena.