Say Think
Do Feel
“Hard to fit in the maket”
“School name counts”
“The conventional School-to-work transition is a litlte obsolete”
“Only graduation doesn’t help me to get a job”
“The school doesn’t support the student in job searching”
“The points of avaliation at work interviews aren’t clear”
“No feedback”
Must be a support platform between university and
employeers
The school must be aware of the market needs to prepare
and support the students after graduation
The school must take more responsabilities
The employers want to find the ways to evaluate candidates
Scarred
Lost
Unprepared
Misguided
Unpleasant
Frustrated
Uninformed
Fooled
Stressed
Search
Struggle
Work
Persist
Study
Go on
Steakholder
Alex
Problem statement
Alex needs a way to avoid the stressful “limbo”
between graduation and first job.
He believes the school and the employers can
join forces to build a platform to make this
transition easier.

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Empathy map problem-statement

  • 1. Say Think Do Feel “Hard to fit in the maket” “School name counts” “The conventional School-to-work transition is a litlte obsolete” “Only graduation doesn’t help me to get a job” “The school doesn’t support the student in job searching” “The points of avaliation at work interviews aren’t clear” “No feedback” Must be a support platform between university and employeers The school must be aware of the market needs to prepare and support the students after graduation The school must take more responsabilities The employers want to find the ways to evaluate candidates Scarred Lost Unprepared Misguided Unpleasant Frustrated Uninformed Fooled Stressed Search Struggle Work Persist Study Go on Steakholder Alex
  • 2. Problem statement Alex needs a way to avoid the stressful “limbo” between graduation and first job. He believes the school and the employers can join forces to build a platform to make this transition easier.