Enable the Inbound / Turning Emails into Relationships
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The document discusses leveraging social media to build relationships with clients by enabling inbound communications that foster trust and familiarity. It emphasizes the importance of a strategic social media approach to enhance networking and influence, highlighting the average daily time Americans spend on social media. The document outlines actionable steps for enhancing client relationships through social media engagement.
Enable the Inbound / Turning Emails into Relationships
- 1. Enabling the Inbound Turing Emails Into Relationships
- 3. TIME
- 4. People BUY from People they KNOW, LIKE and TRUST •
- 5. So – the questions is: Can strategic social media… • help current clients get to Know you? • help prospective clients get to Know you? • help current clients Like you? • help prospective clients Like you? • enable current clients to Trust you? • enable prospective clients to Trust you?
- 6. Let me help you answer the question: YES!
- 8. How do I start? Develop a Social Media strategy based on your current email inbox and time ……. Enable the Inbound
- 9. 37 Minutes a Day • Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. • Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg
- 10. Stay Focused • The time management discipline is to: – Find, connect and share with people who want to do business with YOU. – ALWAYS be building you network.
- 11. “Network” • From beginner to advanced – a constant strategy for building your “network” is critical. • This quality of your content doesn't matter without a “network” • Size matters (no comment from the audience!) – the size of your network will determine your influence. – This is the power of the algorithm. – Bonus – accessibility
- 12. Most influential people online in the promotional products industry. http://magazine.promomarketing.com/blog/dale-denham-the-2014-online18#
- 14. Ready?
- 15. Enabling the Inbound 1. Search your inbox on a daily basis 2. Search social media 3. Evaluate the relationship 1. New 1. Connect 2. Drive the relationship deeper into your organization 2. Existing 1. Connect on a different platform 2. Share content IE thank you….
- 17. THANK YOU! Presenter: Dana R. Zezzo SVP of Sales & Marketing Jetline dana@jetlinepromo.com Cell 440-344-5933
Editor's Notes
- #2: Enable the Inbound Turning Emails into relationships. Need inbound email graphic
- #4: TIME / Clocks
- #5: People buy from people they Know Like and Trust Emerson Quote / Facts
- #8: Pictures with customers / collage
- #11: Mining graphic Connect with people who want to do business with you.
- #12: Social media icons
- #13: Add next slide: Scott Youmans called my cell asking for a quote. Got my cell from facebook.
- #17: quote