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Partner Junction Program
Q1 2014
Mission

A world class partner program that leverages
Engine Yard’s Market Leadership and world
class service to deliver customer value through
partners

Proprietary and Confidential

2
Strategy

Partner with organizations that offer deep
technical expertise and a willingness to deliver
world class customer value faster and more
efficiently than competitors

Proprietary and Confidential

3
Why Join Partner Junction
• Daily reports of usage and spend by client
– Manage your Agency business more effectively by monitoring consumption trends
by each of your clients

• Real time monitoring of client application performance
– One-page synopsis highlights potential performance issues
– Powered by New Relic

• Tap into exclusive daily stream of high-value project leads
– Developed in partnership with leading crowd sourcing vendor MyCrowd
– Exclusive access to PHP, Ruby, Java and Node.js projects available for bid

• Attractive financial incentives program
– Generous front-loaded comp scheme that rewards growth and loyalty to Engine
Yard
– Create new revenue stream for your business

Proprietary and Confidential

4
Program Tiers
10%

Advanced

Most committed partners
delivering the most value for
Engine Yard customers

Select

Partners who are delivering value
to customers and whom we want
to work with more

Standard

Market leading organizations that
have a relationship with Engine
Yard

30%

60%

Proprietary and Confidential

5
Summary of Benefits
Features

Standard

Select

Advanced

MRR Requirement

-

$2500

$5000

Dashboard Access

Yes

Yes

Yes

Monthly Commissions

-

5% of MRR for first 12
months of instance life

5% of MRR for first 12
months of instance life

Spiff

-

15% of MRR for first 3
months of instance life

25% of MRR for first 3
months of instance life

Project Marketplace

Same as myCrowd web
site

Early access to bids

Early Access to Bids

Placement

-

engineyard.com partner
page
(Select Partner Section)

engineyard.com partner
page (Featured Partner
Section)

Free hours

Standard (500 free hours)

Standard + 1000
development hours rebate
for each new client

Standard + 2500
development hours rebate
for each new client

Support

-

-

Free Premium Support for
partner

Professional Services

-

10% discount

20% discount

Account Management

-

-

Dedicated Partner Account
Manager

Proprietary and Confidential

6
New Partner Dashboard: Client Insights

Strengthen client relationships by gaining
insight into their application usage data and
performance metrics

Proprietary and Confidential

7
Client Insights: Client Usage Report
Per-app and perenvironment reports

Total MTD hours
and cost
estimates
updated daily

Usage breakdown by
client allows prorating
of Engine Yard costs
to individual clients

History of
monthly
consumption
available

Trends in aggregate
Engine Yard
consumption

All Engine Yard
apps automatically
appear in app view

Trends in individual
client consumption
Export to CSV for
additional data
analysis
Trends in individual
app consumption

Proprietary and Confidential

8
Client Insights: Incentives Reports
Summary and drilldown reports of MTD
and historical
earnings

Quick entry form for
submission of
referred account

Proprietary and Confidential

9
New: Incentives Program
• Advanced Level Partners
– 5% commissions on eligible products for first 12 months of instance life

– 20% spiff on eligible products for first 3 months of instance life
– Qualification: minimum $5000 average MRR over latest 3 calendar months

• Select Level Partners
– 5% commissions on eligible products for first 12 months of instance life
– 15% spiff on eligible products for first 3 months of instance life
– Qualification: minimum $2500 average MRR over latest 3 calendar months

• Eligible Products include
– Partner’s own and client Engine Yard Cloud accounts
– Partner’s referred accounts
– Premium support contracts purchased by partner’s referred clients

Proprietary and Confidential

10
Client Insights: Performance Monitoring

Synopsys of key
application performance
metrics highlights
potential problem areas

Proprietary and Confidential

11
Client Insights: Project Marketplace

Partnership with leading
crowd-sourcing company
myCrowd provides exclusive
access to high ticket-item
($25K+) Ruby, PHP, Java
and Node.js development
projects open for bids

Proprietary and Confidential

12
Joint Marketing Activities
Presence on engineyard.com
• Web presence in the
Development Partners section of
engineyard.com highlighting
your company and services
• For advanced partners,
dedicated page with company
description, featured projects,
specialties, contact information
and more

Proprietary and Confidential

13
Joint Marketing Activities
Blog posts
• Leverage the Engine Yard
developer blog (reaching
10,000+ viewers per week) as a
platform for thought leadership,
technical learning and industry
discussion
• We will work with you on topics,
post on our blog and promote via
social media

Guest blog post by development partner Hybrid
Group

Proprietary and Confidential

14
Joint Marketing Activities
Co-branded case studies
• Client case studies showcasing
your client’s project and success,
highlighting your unique role in
delivering that success
• We will take the lead in drafting
the case study with your and
your client’s input, review and
approval

Area 17, an interactive agency with offices in
New York and Paris, built The Webby Awards’
“People’s Voice” web application and deployed
it on Engine Yard

Proprietary and Confidential

15
Joint Marketing Activities
• Co-hosted events
– Co-host networking events, seminars and workshops for prospects,
clients and the community giving your company the opportunity to
promote your brand and services to a broader audience
– Engine Yard’s partner marketing team will manage the end-to-end
process including logistics, invitations and promotion, agenda and
more; partner will help with topics, agenda, speakers and getting the
word out
– Co-hosted events must meet specific attendee demographic and topic
/ content criteria

• Speaking engagements
– Joint speaking engagements at conferences showcasing your client
projects and success

Proprietary and Confidential

16
Call to Action

Engage, Execute, Excel with Engine Yard

Proprietary and Confidential

17
Get Started

engineyard.com
sales@engineyard.com
partners@engineyard.com

•

Activate the Engine Yard Partner Dashboard Add-on (log into Engine
Yard, select Add-Ons from the top menu and click on the Client Insights
icon)

•

View current and historical clients usage stats
Monitor the health of your clients applications
Check the Marketplace section for high-potential leads

1

•

2

•

•

3

•
•

Grow with confidence and speed using Engine Yard
Our proven platform delivers enterprise level scale easily
Our professional services delivers best practices and a full compliment of
value added services from performance analysis to Geo redundant HA
Thank you

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Engine Yard Partner Program 2014

  • 2. Mission A world class partner program that leverages Engine Yard’s Market Leadership and world class service to deliver customer value through partners Proprietary and Confidential 2
  • 3. Strategy Partner with organizations that offer deep technical expertise and a willingness to deliver world class customer value faster and more efficiently than competitors Proprietary and Confidential 3
  • 4. Why Join Partner Junction • Daily reports of usage and spend by client – Manage your Agency business more effectively by monitoring consumption trends by each of your clients • Real time monitoring of client application performance – One-page synopsis highlights potential performance issues – Powered by New Relic • Tap into exclusive daily stream of high-value project leads – Developed in partnership with leading crowd sourcing vendor MyCrowd – Exclusive access to PHP, Ruby, Java and Node.js projects available for bid • Attractive financial incentives program – Generous front-loaded comp scheme that rewards growth and loyalty to Engine Yard – Create new revenue stream for your business Proprietary and Confidential 4
  • 5. Program Tiers 10% Advanced Most committed partners delivering the most value for Engine Yard customers Select Partners who are delivering value to customers and whom we want to work with more Standard Market leading organizations that have a relationship with Engine Yard 30% 60% Proprietary and Confidential 5
  • 6. Summary of Benefits Features Standard Select Advanced MRR Requirement - $2500 $5000 Dashboard Access Yes Yes Yes Monthly Commissions - 5% of MRR for first 12 months of instance life 5% of MRR for first 12 months of instance life Spiff - 15% of MRR for first 3 months of instance life 25% of MRR for first 3 months of instance life Project Marketplace Same as myCrowd web site Early access to bids Early Access to Bids Placement - engineyard.com partner page (Select Partner Section) engineyard.com partner page (Featured Partner Section) Free hours Standard (500 free hours) Standard + 1000 development hours rebate for each new client Standard + 2500 development hours rebate for each new client Support - - Free Premium Support for partner Professional Services - 10% discount 20% discount Account Management - - Dedicated Partner Account Manager Proprietary and Confidential 6
  • 7. New Partner Dashboard: Client Insights Strengthen client relationships by gaining insight into their application usage data and performance metrics Proprietary and Confidential 7
  • 8. Client Insights: Client Usage Report Per-app and perenvironment reports Total MTD hours and cost estimates updated daily Usage breakdown by client allows prorating of Engine Yard costs to individual clients History of monthly consumption available Trends in aggregate Engine Yard consumption All Engine Yard apps automatically appear in app view Trends in individual client consumption Export to CSV for additional data analysis Trends in individual app consumption Proprietary and Confidential 8
  • 9. Client Insights: Incentives Reports Summary and drilldown reports of MTD and historical earnings Quick entry form for submission of referred account Proprietary and Confidential 9
  • 10. New: Incentives Program • Advanced Level Partners – 5% commissions on eligible products for first 12 months of instance life – 20% spiff on eligible products for first 3 months of instance life – Qualification: minimum $5000 average MRR over latest 3 calendar months • Select Level Partners – 5% commissions on eligible products for first 12 months of instance life – 15% spiff on eligible products for first 3 months of instance life – Qualification: minimum $2500 average MRR over latest 3 calendar months • Eligible Products include – Partner’s own and client Engine Yard Cloud accounts – Partner’s referred accounts – Premium support contracts purchased by partner’s referred clients Proprietary and Confidential 10
  • 11. Client Insights: Performance Monitoring Synopsys of key application performance metrics highlights potential problem areas Proprietary and Confidential 11
  • 12. Client Insights: Project Marketplace Partnership with leading crowd-sourcing company myCrowd provides exclusive access to high ticket-item ($25K+) Ruby, PHP, Java and Node.js development projects open for bids Proprietary and Confidential 12
  • 13. Joint Marketing Activities Presence on engineyard.com • Web presence in the Development Partners section of engineyard.com highlighting your company and services • For advanced partners, dedicated page with company description, featured projects, specialties, contact information and more Proprietary and Confidential 13
  • 14. Joint Marketing Activities Blog posts • Leverage the Engine Yard developer blog (reaching 10,000+ viewers per week) as a platform for thought leadership, technical learning and industry discussion • We will work with you on topics, post on our blog and promote via social media Guest blog post by development partner Hybrid Group Proprietary and Confidential 14
  • 15. Joint Marketing Activities Co-branded case studies • Client case studies showcasing your client’s project and success, highlighting your unique role in delivering that success • We will take the lead in drafting the case study with your and your client’s input, review and approval Area 17, an interactive agency with offices in New York and Paris, built The Webby Awards’ “People’s Voice” web application and deployed it on Engine Yard Proprietary and Confidential 15
  • 16. Joint Marketing Activities • Co-hosted events – Co-host networking events, seminars and workshops for prospects, clients and the community giving your company the opportunity to promote your brand and services to a broader audience – Engine Yard’s partner marketing team will manage the end-to-end process including logistics, invitations and promotion, agenda and more; partner will help with topics, agenda, speakers and getting the word out – Co-hosted events must meet specific attendee demographic and topic / content criteria • Speaking engagements – Joint speaking engagements at conferences showcasing your client projects and success Proprietary and Confidential 16
  • 17. Call to Action Engage, Execute, Excel with Engine Yard Proprietary and Confidential 17
  • 18. Get Started engineyard.com sales@engineyard.com partners@engineyard.com • Activate the Engine Yard Partner Dashboard Add-on (log into Engine Yard, select Add-Ons from the top menu and click on the Client Insights icon) • View current and historical clients usage stats Monitor the health of your clients applications Check the Marketplace section for high-potential leads 1 • 2 • • 3 • • Grow with confidence and speed using Engine Yard Our proven platform delivers enterprise level scale easily Our professional services delivers best practices and a full compliment of value added services from performance analysis to Geo redundant HA