Engl313 project2 slidedoc3 kirchmeier spring 2020
- 1. How to Create the Screencast to Justify Your PSA Design Choices
- 2. About Screencasts 3 How to Create Your Screencast 4 Subject, Audience, and Purpose of Your Screencast 5-6 Writing the Script: Introduction 6 Writing the Script: Body 7-11 What NOT to do 12-13 How to justify design choices if you used a template 14 Table of Contents 2
- 3. Screencasts capture all or a portion of a computer screen while the author narrates what the viewer is seeing in a voice-over audio. Screencasts are used by businesses and organizations for a wide variety of purposes and viewed by both internal and external audiences. About Screencasts 3
- 4. You need a microphone, and the one in your computer will be find for this project. I recommend using Screencast-O-Matic. But you will find a link to alternatives under Tools and Resources. Position the screen capture feature over your file and leave some room so you can scroll as you talk. It takes some time to get used to using the mouse, scrolling down, etc. as you talk, so it’s a good idea to practice several times before recording. Your screencast should be 3 minutes or less but going a bit over is fine. How to create your screencast. 4
- 5. The subject of your screencast will be justifying the design choices you made when creating the PSA poster or billboard. The audience will be the Associated Students of the University of Idaho (ASUI). Your purpose will be to clearly connect your design choices to principles of graphic design. Subject, audience, and purpose of your screencast. 5
- 6. You are practicing how to articulate design choices using the language of graphic design. Even should you never create another PSA poster or billboard, you will have gained practice in being able to communicate in professional environments where visual design needs are being discussed/planned. Why you have been given this context. 6
- 7. Your screencast is justifying design choices to ASUI who is expecting to receive this information. ASUI would know the topic and target audience, so you only need a very brief introduction such as: • Here is my justification for the design choices I made when creating the PSA for your target audience. What the client would not know are the principles of visual design. Writing the Script: Introduction 7
- 8. Body: Design Justification. The design justification should include the following information: • The rhetorical situation: why is this an important message to send to the audience (remember, the audience is the U of I community)? • The message you wanted to send: after the audience sees the PSA, what awareness do you want them to have, and what action do you want them to take? • The frame you decided to use: did you use a positive, negative, or neutral frame and why did you make that decision? • The graphic design principles you used: discuss at least three graphic design principles you learned about in the course materials on BbLearn, and how did using these graphic design principles make your PSA successful? (That is, how did the graphic design principles you used help you to create a message that will make the audience aware of the issue and take the action you want them to take?) Writing the Script: Body 8
- 9. The principle of proximity means grouping related elements together, so the viewer perceives them as one visual unit. I applied proximity in this section of my PSA poster where these icons are aligned as a group. As you speak move your mouse to show viewers what you are referring to in your PSA. Example 9
- 10. I used red because I really like red. As you can see, how I used red here really pops out and makes the viewer pay attention. Don’t say silly statements not connected to a graphic design principle. 10
- 11. what PSAs are or how they differ from advertising, what tool(s) you used to create yours, why you chose a specific size, or anything else that is not related to your rhetorical and design choices. Don’t waste your client’s time by talking about 11
- 12. The conclusion should be brief as in the following example: • Let me know if you have any questions about my design choices. Writing the Script: Conclusion 12
- 13. Once you have a script, open your file and launch the screen capture tool to do a test recording. Choose a standard size and position the tool over your file. Check that your computer’s wallpaper is not interfering with the screencast. Play your test recording back to be certain the size you have chosen is clear enough. You may need to do a few tests of the standard screen capture sizes to find the one that’s best. How to use the screen capture tool. 13