Enterprise Mobile Methodology with Salesforce + MobileIron
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The document discusses the current landscape of enterprise mobile applications, highlighting that 50% of organizations lack a clear mobile strategy and emphasizing the need for alignment between IT and business. It outlines a mobile enablement framework, including governance, user experience, and problem-solving methodologies, while stressing the importance of starting with customer experience. Additionally, it notes that by 2017, 50% of employers will require a 'bring your own device' (BYOD) policy and provides guidance on creating a plan for app governance and identifying minimal viable products.
Enterprise Mobile Methodology with Salesforce + MobileIron
- 1. Get Started With Mobile Now @quintonwall @sginevan Friday, April 18, 14
- 2. Enterprise Mobile Apps Are Here 52% None 1-10 Apps 11-19 Apps 20-49 Apps 50+ Apps Don’t Know 22% 23% 48% 12% 11% 7% 4% 6% 4% 5% 6% Current Apps New Apps During Next 12 Months Source: “2013 North American Mobile Enterprise Applications”, Forrester Research 4:1By 2015, mobile app dev projects will outnumber PC projects by 4:1 (Gartner Predicts 2012) Friday, April 18, 14
- 3. Half of Organizations Don’t Know Where to Start 50%of organizations don’t know where to start with mobile Do you have a mobile strategy? NO 45%Our mobile strategy is not aligned with IT 36%Our mobile strategy is not aligned with business And, when they do, IT & Business are not aligned YES Source: “The Changing Mobile Landscape in Financial Services” by Ponemon Institute, March 2014 Friday, April 18, 14
- 4. Enterprise Mobile Hierarchy of Needs existing apps, in-house skills, micro-moment apps, app dev strategy (html, hybrid, web) BYOD (user choice), email & corp network access, remote wipe App Identity, Employee onboarding/offboarding, distribution Sandboxing, Data at rest & in motion strategy (on device, off device, data retention) API access, identity, SDKs, actions, roles & profiles Business transformation, new user & business experiences Device Security Governance & Operational Management Data Security Mobilize Data Mobilize Apps Customer Experiences Friday, April 18, 14
- 5. Device Security Governance & Operational Management Data Security Mobilize Data Mobilize Apps Customer Experiences Align IT & Business via Enterprise Mobile Methodology Mobile Enablement Enterprise User Experience Re-imagine for Mobile Find the Right Problem App IT Business Friday, April 18, 14
- 6. How Do I Get Started? Friday, April 18, 14
- 7. Mobile Enablement Enterprise User Experience Re-imagine for Mobile Find the Right Problem Friday, April 18, 14
- 8. By 2017, 50% of Employers Will Require BYOD Source: “Bring Your Own Device: The Facts and the Future” report, Gartner Prepare Build Roll-out Sustain - Assess Risk Tolerance - Define Goals - Survey Users - Assess Capabilities - Address Gaps - Define Policies - Define Process - Upgrade Infrastructure - Communicate - Train - Enable Self-service - Measure Results - Add Device/OS/Apps - Adjust Policies/Process - Communicate Friday, April 18, 14
- 9. BYOD Does Not Mean “IT rolls over” Defensive AggressiveReluctant Opportunistic Risk Tolerance Level and Impact on BYOD Program Less Device Choice More Restrictive Policies Email / Calendar Only Full Help Desk Support More Device Choice More Open Policies Consumer / Corporate Apps User Self-Help Friday, April 18, 14
- 10. Create A Plan For App Governance Resources Standards Governance Clearly define roles & responsibilities Establish reusable contracts & agreements Manage costs & funding Define reusable dev frameworks / guidelines Build “long term” plan (multi-OS) Define scalable app distribution process Establish user feedback loop Create templates, tools & styleguides Define internal & external collaboration Friday, April 18, 14
- 11. You have to start with the customer experience and work backwards to the technology And Focus On The Customer Experience “ “ -Steve Jobs Friday, April 18, 14
- 12. Mobile Enablement Enterprise User Experience Re-imagine for Mobile Find the Right Problem Friday, April 18, 14
- 13. Find the Right Problem Problem should be immediately solvable. doesn’t require consensus from half the company (but does impact the majority of the company) What is a problem that I hear every day? Friday, April 18, 14
- 14. 10m Identify a problem to solve Friday, April 18, 14
- 15. Mobile Enablement Enterprise User Experience Re-imagine for Mobile Find the Right Problem Friday, April 18, 14
- 16. Enterprise Mobile Swimlanes Identify the MVP Re-imagine for mobile Capture future opportunities Friday, April 18, 14
- 17. Identify the Minimal Viable Product (MVP) Sketch out your ideal solution using simple screen mock-ups or process flows Eliminate ruthlessly and focus on the just want you need to solve the problem identified. Be specific. Identify users, data required etc Friday, April 18, 14
- 18. Re-imagine For Mobile How can I use mobile to improve Enterprise UX? What new opportunities does this open up? How can I solve it in a mobile first way? Friday, April 18, 14
- 19. Capture Future Opportunities These opportunities may become the next MVP Write them in the future opportunities column and revisit them regularly. Re-imagined process will open new ideas & opportunities Friday, April 18, 14
- 20. 30m Complete Enterprise Mobile Swimlanes Friday, April 18, 14
- 21. Mobile Enablement Enterprise User Experience Re-imagine for Mobile Find the Right Problem Friday, April 18, 14
- 22. The Importance of Enterprise UX Consumer Mobile Apps Typically short duration, 1-2 collaborators, & start & end on mobile -Check in -Instant Message -Share photos Typically part of a bigger business process with many collaborators who use different systems -Book a cab Back-office PartnersCustom Apps Enterprise Mobile Apps -Photo of receipt -Finance reviews expense report -Submit expenses Friday, April 18, 14
- 23. Layer of Integration Layer of Cloud Innovation Layer of Cloud Apps Other CloudsBack-office PartnersCustom Apps web hybrid native things API-first Custom Apps Marketplaces Desktop Web New mobile-firstMobilize existing Salesforce1 App Cloud Social Mobile Connected Layer of Connected Customers Bring Your Existing Investments To The Future, Now! Friday, April 18, 14
- 24. Enterprise App Design Patterns Enhance productivity via actions App Home should be “At a glance” Avoid navigation more than 2 layers deep Friday, April 18, 14
- 25. 30m Design your mobile app Friday, April 18, 14
- 26. Friday, April 18, 14