Entity Relation Diagram

Entity Relation Diagram
Contents ERD (Entity Relation Diagram) 2 2.1 History of ERD 2 2.2 Building Blocks 2 2.2.2
Relationship 2 2.3. Diagramming Conventions 3 MS ACESS TABLE 5 3.1 Parts of Table 6 3.2
Creating Tables in Access 6
Chapter No 2
ERD (Entity Relation Diagram)
2.1 History of ERD
An entity–relationship model (ERM) is an abstract and conceptual representation of data. Entity–
relationship modeling is a database modeling method, used to produce a type of conceptual schema
or semantic data model of a system, often a relational database, and its requirements in a top–down
fashion. Diagrams created by this process are called entity–relationship diagrams, ER diagrams, or
ERDs.
This technique was developed by PETER CHEN in 1976 since ... Show more content on
Helpwriting.net ...
If an entity set participates in a relationship set, they are connected with a line.
Attributes are drawn as ovals and are connected with a line to exactly one entity or relationship set.
Cardinality constraints are expressed as follows: * A double line indicates a participation constraint,
totality or subjectivity: all entities in the entity set must participate in at least one relationship in the
relationship set; * an arrow from entity set to relationship set indicates a key constraint, i.e.
infectivity: each entity of the entity set can participate in at most one relationship in the relationship
set; * A thick line indicates both, i.e. objectivity: each entity in the entity set is involved in exactly
one relationship. * an underlined name of an attribute indicates that it is a key: two different entities
or relationships with this attribute always have different values for this attribute.
Attributes are often omitted as they can clutter up a diagram; other diagram techniques often list
entity attributes within the rectangles drawn for entity sets. Chen's notation for entity–relationship
modeling uses rectangles to represent entities, and diamonds to represent relationships appropriate
for first–class objects: they can have attributes and relationships of their own.
Chapter No 3
MS ACESS TABLE
Microsoft Office Access, previously known as Microsoft Access, is a relational database
management system from Microsoft that
... Get more on HelpWriting.net ...

Common Knowledge : How Companies Thrive by Sharing What...
title: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: subject publication date:
lcc: ddc: subject:
Common Knowledge : How Companies Thrive By Sharing What They Know Dixon, Nancy M.
Harvard Business School Press 0875849040 9780875849041 9780585258171 English
Organizational learning, Business enterprises–Communication systems, Intellectual cooperation,
Information networks––Economic aspects, Success in business. 2000 HD58.82.D585 2000eb
658.4/5 Organizational learning, Business enterprises–Communication systems, Intellectual
cooperation, Information networks––Economic aspects, Success in business.
Page iii
Common Knowledge
How Companies Thrive by Sharing What They Know
Nancy M. Dixon
Harvard Business ... Show more content on Helpwriting.net ...
It is not news to organizations that they need to find ways to keep from continually reinventing the
wheel. Although aware of the problem, organizations only recently have begun to construct
processes that may change the too familiar predicament depicted in the cartoon. Perhaps
organizations are now addressing the issue of knowledge sharing due to their growing awareness of
the importance of knowledge to organizational success or perhaps because technology has made the
sharing of knowledge more feasible. Whatever the impetus, organizations have started to do more
than
Page 2
talk about sharing knowledgethey have begun to put into place the tools and processes that can
actually bring it about. Knowledge databases, best practice seminars, technology fairs, cross–
functional teams, "Does anyone know . . . ?" e–mails, and groupware, to name but a few
knowledge–sharing processes, have the avowed purpose of getting knowledge that exists in one part
of the organization put to use in another part of the organization. Three Myths Pervading the idea of
knowledge sharing are three myths. Perhaps myth is the wrong termmaybe they are just assumptions
that seem reasonable at first glance, but when acted on send organizations to a dead end. Many of
the organizations I studied started with one or more of these assumptions and then had to make

corrections to get back on track. The three myths are (1) build it and they will come, (2) technology
can

Advanced Hospital Management System
1. INTRODUCTION 1.1 About the project: My project Advanced Hospital Management System
includes registration of patients, storing their details into the system and also computerized billing in
the pharmacy, and labs. Our software has the facility to give a unique id for every patient and stores
the details of every patient and the staff automatically. It includes a search facility to know the
current status of each room. User can search availability of a doctor and the details of a patient using
the id. The Advanced Hospital Management System can be entered using a username and password.
It is accessible either by an administrator or receptionist. Only they can add data into the database.
The data can be retrieved easily. The interface ... Show more content on Helpwriting.net ...
Feasibility study is the test of the system proposal made to identify whether the user needs may be
satisfied using the current software and hardware technologies, whether the system will be cost
effective from a business point of view and whether it can be developed with the given budgetary
constraints. A feasibility study should be relatively cheap and done at the earliest possible time.
Depending on the study, the decision is made whether to go ahead with a more detailed analysis.
When a new project is proposed, it normally goes through feasibility assessment. Feasibility study is
carried out to determine whether the proposed system is possible to develop with available resources
and what should be the cost consideration. Facts considered in the feasibility analysis were.
Technical Feasibility Economic Feasibility Behavioral Feasibility 2.4.1 TECHNICAL
FEASIBILITY Technical feasibility includes whether the technology is available in the market for
development and its availability. The assessment of technical feasibility must be based on an outline
design of system requirements in terms of input, output, files, programs and Procedures. This can be
qualified in terms of volumes of data, trends, frequency of updating, cycles of activity etc, in order
to give an introduction of technical system. Considering our project if is technically feasible.
Advanced Hospital Management System with its emphasis on a more strategic decision making

A Guide to Writing Term Papers
Student Guide for Term Papers Based on APA 5 th Edition Includes Internet Documentation Formats
Current as of January 2003
Embry–Riddle Aeronautical University Extended Campus
Dr. James T. Schultz Program Chair, Bachelor of Science in Technical Management Dr. Stephen B.
O'Brien Program Chair, Master of Aeronautical Science
Student Guide for Research Papers The following guide is intended to assist students enrolled in
the Extended Campus of Embry–Riddle Aeronautical University. The authors wish to thank Mari
Schroering and Ed Landgren for their assistance in compiling and publishing this guide. No changes
can be made to this document without the express permission of the authors.
Place page header [short title] 5 blank ... Show more content on Helpwriting.net ...
The institution to which the paper is being presented is typed in the same fashion and is typed one
blank line (double–spaced) below the author. The Abstract Format
6
The abstract is page two and is typed in block form (with no indentation and in one paragraph). The
short title and page number should be typed in the same location as on the title page. The abstract
should have "Abstract" centered horizontally, typed in uppercase and lowercase, one inch from the
top of the page. The text of the abstract should be double–spaced and start one blank line (double–
spaced) below the word "Abstract" and have one–inch margins on the left, right, and bottom. See
page two of this guide for an example. Content The abstract should be a brief, comprehensive
summary of the contents of the paper. The abstract should be accurate, self–contained, concise,
specific, non–evaluative, coherent, and readable. It should not exceed 120 words in length.
A Guide The Body of the Paper The body of the paper is typed double–spaced with oneinch
margins on all four sides (see page three of this guide for the dimensions). The purpose of the
margins is to allow room for reviewers to write their comments on the paper. The
7
first line of every paragraph (except single block quotations) is typed indented five to seven spaces

(for consistency use the tab function). The paper should be typed in pica (10 characters per inch) or
elite (12

A Look at Microsoft Access
A Look at Microsoft Access
Introduction
Team A of DBM/405 has chosen to look at Microsoft Access. This paper will examine Microsoft
Access and its capabilities and benefits. It should show that Microsoft Access is one of the easiest
user friendly database and cost effective database applications today. This paper will also examine
the use of Access for a business called Parrothead Productions. It is a small one–man operation,
which is a remote disc jockey business.
The Capabilities of Microsoft Access
Microsoft Access database gives you true command of your data, enabling you to retrieve it, sort it,
analyze it, summarize it, and report results in moments. It can combine data from various files, so
that you never have to enter ... Show more content on Helpwriting.net ...
You may be considering migrating (upsizing) your database to SQL Server because:
a) As the number of users increases, the file–sharing mechanism of a Microsoft Access database
may result in a slower performance and increased network traffic. The client/server environment of
Microsoft SQL Server is designed for a large number of users and minimizing network traffic.
Microsoft SQL Server 2000 can support databases of up to 2 terabytes in size.
b) SQL Server 2000 is an XML–enabled database server that allows you to access the server
through a URL, and to write and retrieve data as XML documents. Integration of Microsoft SQL
Server's security with the security of a Microsoft Windows NT® or Microsoft Windows® 2000
network allows easier administration of complex network security settings.
c) SQL Server can be backed up and restored dynamically while the database is in use. Users do not
have to close the database while the daily backup is performed. In addition, the process of
transaction logging makes it possible to restore the database up to the point of failure.
The Benefits of Microsoft Access
Microsoft Access has a number of benefits that go beyond the basic capabilities of a database that
are worth discussing. Of course, the primary one that comes to mind is the fact that Access is a
Microsoft

Solutions: Income Statement and Pearson Education
Contents
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9
Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17
Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25
Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 The Corporation Introduction
to Financial Statement Analysis Arbitrage and Financial Decision Making The Time Value of Money
Interest Rates Investment Decision Rules Fundamentals of Capital Budgeting Valuing Bonds
Valuing Stocks Capital Markets and the Pricing of Risk Optimal Portfolio Choice and the Capital
Asset Pricing Model Estimating the Cost of Capital Investor Behavior and Capital Market ... Show
more content on Helpwriting.net ...
ii. You will make the decision on how to fund your iPhone application investments and what mix of
debt and equity your company will have. iii. You will be responsible for the cash management of
your company, ensuring that your company has the necessary funds to make investments, pay
interest on loans, and pay your employees. Corporate managers work for the owners of the
corporation. Consequently, they should make decisions that are in the interests of the owners, rather
than their own. What strategies are available to shareholders to help ensure that managers are
motivated to act this way? Shareholders can do the following. i. Ensure that employees are paid with
company stock and/or stock options. ii. Ensure that underperforming managers are fired. iii. Write
contracts that ensure that the interests of the managers and shareholders are closely aligned. iv.
Mount hostile takeovers.
1–9.
1–10.
Suppose you are considering renting an apartment. You, the renter, can be viewed as an agent while
the company that owns the apartment can be viewed as the principal. What principalagent conflicts
do you anticipate? Suppose, instead, that you work for the apartment company. What features would
you put into the lease agreement that would give the renter incentives to take good care of the
apartment? The agent (renter) will not take the same care of the apartment as the principal (owner),
because the renter does not

E-Commerce Air Asia
TABLES OF CONTENTS
1.0
Introduction
2.0
Importance of e–Commerce and m–Commerce
3.0
Corporate Appraisal
4.0
Competitive Advantages
5.0
m–Commerce
5.1 Differences of m–Commerce & e–Commerce
6.0
Recommendations
6.1 Benefit of Microsoft Vista and m–Commerce to AirAsia
6.2 Benefit of Microsoft Vista and m–Commerce to Customers
7.0
Conclusions
APPENDIX
REFERENCES
1.0 Introduction
Purcel and Toland (2004, 241) said "Internet and Communication Technology offer the opportunity
to reduce the barriers of distance, and give.... countries better access to global economy". This is
where e–Commerce comes into picture which covers electronics trading of goods and services,
electronic fund transfer, online procurement, direct ... Show more content on Helpwriting.net ...
Porter argued that the organization can be divided into a series of primary value adding activities
and supporting activities. The primary activities include:– Inbound logistic, Operation, Outbound
logistic, Marketing and sales, and Services. The support activities include:– Procurement,
Technology development, Human resources management, and Firm infrastructure.
Porter's Value Chain will be used as internal scanning to analyze the strength and weakness for
AirAsia systematically by analyzing all 9 activities.
a) Inbound Logistics

AirAsia has placed an order of 175 units Airbus A320 to service its routes (AirAsia Berhad 2007
Annual Report). Airbus A320 is less fuel consumption compared to Boeing 737–300 aircraft.
Ultimately Boeing 737–300 to be retired and replace with Airbus A320 to overcome the increase of
oil price by structurally reduce cost and enhance customer services with better quality aircraft.
AirAsia pursue simplicity in operation by operating a single aircraft fleet. All the aircraft can share
to use the same tool, spare parts and same skilled manpower for maintenance and repair purpose;
compared to maintaining different aircraft, it may need many different special tool, spare part and
required more manpower for different aircraft. This will help to reduce the stock of part
maintenance, less training for employee and servicing cost.
b) Operation

Monitoring System
Chapter 1
INTRODUCTION
Many companies today use information as a basis to increase productivity, producing quality
products, providing quality services, creating customer confidence, and making timely decisions.
As such, information technology has become the prime reason for the success and failure of a
company to compete in business. This illustrates the impact of information technology on business
operations today. As a result, designing an information system of high quality is important so that
organisations can compete successfully in the global market.
Information systems experts need to understand the business operation of a company before they
can design a comprehensive system. Every business is likely to be different. ... Show more content
on Helpwriting.net ...
The purpose of the design phase is to determine the specified problem and plan a solution for the
specified problem. We used the data flow diagram to show the flow of data within the existing
system and the proposed system. Once the design is complete, most of the major decisions about the
proposed system have been made.
Chapter 4.0
THE EXISTING SYSTEM
An information system commonly refers to a basic computer system but may also describe a
telephone switching or environmental controlling system. The IS involves resources for shared or
processed information, as well as the people who manage the system. People are considered part of
the system because without them, systems would not operate correctly.
There are many types of information systems, depending on the need they are designed to fill. An
operations support system, such as a transaction processing system, converts business data (financial
transactions) into valuable information. Similarly, a management information system uses database
information to output reports, helping users and businesses make decisions based on extracted data.
In a decision support system, data is pulled from various sources and then reviewed by managers,
who make determinations based on the compiled data. An executive information system is useful for

Innovators Dna
(Continued from front flap)
is the Horace
Beesley Professor of Strategy at the Marriott School, Brigham
Young University. He is widely published in strategy and business journals and was the fourth most
cited management scholar from
1996–2006.
is a professor of leadership at INSEAD. He consults to organizations around the world on
innovation, globalization, and transformation and has published extensively in leading academic and
business journals.
is the Robert and Jane
Cizik Professor of Business
Administration at Harvard
Business School and the architect of and the world's foremost authority on disruptive innovation.
"Businesses worldwide have been guided and in uenced by e Innovator's Dilemma and
e ... Show more content on Helpwriting.net ...
Christensen
All rights reserved
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or
transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or
otherwise), without the prior permission of the publisher. Requests for permission should be directed
to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business
School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
Library of Congress Cataloging–in–Publication Data
Dyer, Jeff.
The innovator's DNA : mastering the ﬁve skills of disruptive innovators/
Jeff Dyer, Hal Gregersen, Clayton M. Christensen.
p. cm.
ISBN 978–1–4221–3481–8 (hardback)
1. Creative ability in business. 2. Technological innovations.
3. Entrepreneurship. I. Gregersen, Hal B., 1958– II. Christensen,

Clayton M. III. Title.
HD53.D94 2011
658.4 '063–dc22
2011008440
The paper used in this publication meets the requirements of the American
National Standard for Permanence of Paper for Publications and Documents in Libraries and
Archives Z39.48–1992.
100092 00 i–vi r1 rr.qxp
5/13/11
6:52 PM
Page v
Contents
Introduction
1
Part One
Disruptive Innovation Starts with You
1
The DNA of Disruptive Innovators
17
2
Discovery Skill

Exploring Corporate Strategy
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007
11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The
main text of this book includes 87 short illustrations and 15 case examples which have been chosen
to enlarge specific issues in the text and/or provide practical examples of how business and public
sector organisations are managing strategic issues. The case studies which follow allow the reader to
extend this linking of theory and practice further by analysing the strategic issues of specific
organisations in much greater depth – and often providing 'solutions' to some of the problems or
difficulties identified in the case. There ... Show more content on Helpwriting.net ...
Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI –
competitive forces in the travel industry. HiFi – how can small players survive changing markets?
Amazon (B) – latest developments in a successful dot.com. Formula One – developing the
capabilities for competitive success in a hi–tech industry. Manchester United – clash of expectations
in the football world. Salvation Army – strategic challenges for a global not–for–profit organisation
with a mission. Bayer MS –

Monsanto: Better Living Through Genetic Engineering
441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an
effective case analysis: The full story Hearing with the aid of implanted technology: The case of
Cochlear™ – an Australian C A S E O N E high–technology leader Delta Faucet: Global
entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance
dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in
Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor
in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E
N Shanghai Volkswagen: Implementing project management in the electrical engineering division C
A S ... Show more content on Helpwriting.net ...
Porter argues that there is a key force in any industry, one that exerts more influence than the other
forces. Now, is it an attractive industry? You need to explain, briefly, why or why not. Bear in mind
that it is often not a clear decision because the forces are mixed – for example, there may be little
concern about new entrants, suppliers or substitutes, but buyers may be fickle
14_Hanson_3ed_SB_3869_TXT.indd 442 8/29/07 1:09:34 PM 443 I N T R O D U C T I O N : A
S U M M A RY O F TH E C ASE AN ALY SIS P R O C E SS and rivalry high. In such cases, the
key force analysis is very important. Remember: It is the industry you analyse, not the firm. Costly
to NonRare? Valuable? imitate? substitutable Logistics management in cochlear technologies
Research knowledge and skill in cochlearrelated areas Etc. STEP 4 COMPETITIVE
ENVIRONMENT Is there a strategic group that you need to take account of ? What is the rivalry
like in this group? What capabilities do the relevant firms have? What strategies do they follow?
What threats do they represent? Yes Yes No No STEP 5 YOU ABOUT NOW H AV E M AT E R I A
L T H R E AT S Yes Yes Yes Yes OPPORTUNITIES AND It is easy to pull this together from the
four steps you have now completed. I N T E R N A L A N A LY S I S STEP 6 THE TA N G I B L E

Basic Database Design Concepts
The Fundamentals of Database Design
To end up with a good 'relational database' application, you need to ask: Do I actually need one? If
so, how far do you want to take it? By this I mean, is this to be a simple database to store
information about only one, or very few, related entities (i.e. a list of people who attended a certain
event, and how they came to hear about the event) which are not likely to change; or a permanent
and well used application with several different entities (i.e. Staff, Departments, Branches,
SalesFigures for various periods/staff members/departments) which are constantly changing. If the
forma is the case, a simple 'Flat File' database is all that is required. There are several basic database
products on ... Show more content on Helpwriting.net ...
This is extremely useful if the application is to be distributed among users and the database itself
can be centrally stored and maintained by database specialists. The Development/Test db will be
already in the correct format for the transfer to a backend server and the Access application will be
ready to connect to it.
Examine your current database
There is no need to reinvent the wheel. If you have a current system, have a good look at your
tables. If you need to make 'sub–columns', or the same data needs to be entered on many lines, the
database is indeed set–up wrong. This is very often identified by spotting 'repeating attributes',
within the same entity, or lists of values for one attribute. For example, you may have a table called
StaffMembers with an attribute (a column heading) called 'CompletedCourses' where you need to
list several courses for each staff member. To improve on this, the database needs to be 'Normalised',
and probably redesigned.
Design the database correctly from the outset
The first thing you need to do is make a list of items you need to store information about. These are
called Entities or Relations (or Classes in OOAD)
Next you need to list all the things about each Relation that you need to record. These are the
Relation's Attributes (or the Class' Properties in OOAD). For example, one

Essay on Mkt Research
Assessment activity 1
1.1 In conducting research on behalf of your organization or for a client organization, what factors
could influence the choice of sources used?
The intention of the research and also the types of products and services.
1.2 Why can data and information cross–checks and cross–references be necessary when doing
research?
It is important not to rely on a single piece of information if you can avoid it, so also look for
corroborating evidence unless the source is absolutely unimpeachable. Use reliable sources or
cross–check and find supporting data wherever possible.
Knowing how data was obtained is central to knowing its value. If the information comes from a
survey look to find the sample source and size. ... Show more content on Helpwriting.net ...
The mean (average–obtained from adding all variables and dividing by the number of variables
used), median (variable at the centre of the range) and mode (most frequently occurring variables
are measures of central tendency). They serve to identify the points between the extremes. As an
example, if a survey asked users of a certain product their age, measures of central tendency help to
determine the typical age of the user. The youngest might be 10 years and the oldest 70. However,
the values in between these extremes are the most useful for the marketer. Knowing that the mean
(or average) age is 32, the median 34 and the mode 31, 32 and 35, indicate that typical age of a user
is early thirties.
Assessment activity 6
Complete the following table Method for collecting your data | Circumstance for choosing this
method | Reason for choosing this method | Telephone survey | Large number of responses to a small
number of questions required in a short period of time. | Efficiency and low cost per response.
Responses can be qualified if necessary and data entry is immediate. | Focus group | Effective when
qualitative data is required. Can be expensive but can provide effective results. | Effective results
and efficient scribe. | Formal questionnaires | Inexpensive way to gather responses from a large
number of respondents. | Effectively and can gather information to correlate performance and
satisfaction among different groups of users. | Simple

Student Record Management System
Student Record Management System
Declaration:
I understand the nature of plagiarism, and I am aware of the policies on this.
I certify that this dissertation reports original work by me during my project In addition, this used
ideas I had already developed in my own time.
Signature Date
Acknowledgements
I highly appreciate the nature of support I had received from my teachers, technical support staff,
and fellow students and as well as some external organisations.
I have used verity of internet sources in order to complete the task. I acknowledged all of those in
the reference sections.
And finally my supervisor, without strong support from her it was not ... Show more content on
Helpwriting.net ...
mentations: |13 |
|4.1 |MS Access: |13 |
|4.2 |Microsoft SQL Server: |14 |
|4.3 |Oracle: |14 |
|4.4 |Project Management: |14 |
|4.5 |Developing the product: |14 |
|4.6 |Tables: |14 |
|4.7 |Forms: |16 |
|4.8 |Reports: |16 |
|4.9 |Validations: |16 |
|5.0 |Recommendations: |17 |
|6.0 |Product Testing:

International Management
This page intentionally left blank
International Management
Culture, Strategy, and Behavior
Eighth Edition
Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University
INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH
EDITION Published by McGraw–Hill, a business unit of The McGraw–Hill Companies, Inc., 1221
Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw–Hill
Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this
publication may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent of The McGraw–Hill Companies, Inc., including,
but not limited ... Show more content on Helpwriting.net ...
The advent of social networking and other media has transformed the way citizens interact and how
businesses market, promote, and distribute their products globally. The same can be said for mass
collaboration efforts occurring through digital, online technology for the development of new and
innovative systems, products, and ideas. Both social networking and mass collaboration bring new
power and influence to individuals across borders and transform the nature of their relationships
with global organizations. As in the past, these developments underscore and reinforce the
importance of understanding different cultures, national systems, and corporate management
practices around the world. Students and managers now recognize that all business is global and that
the world is now interconnected not only geographically but also electronically and psychologically;
it is hard to imagine any business or nonbusiness organization that is not directly affected by
globalization. Yet, as cultural, political, and economic differences persist, savvy international
managers must be able to develop a global mindset in order to effectively adjust, adapt, and navigate
the changing landscape they face on a day–to–day basis. In this new eighth edition of International
Management, we have taken care to retain the

Challenges Faced With Big Data
IV. CHALLENGES WITH BIG DATAAlready some success is achieved from big data in some
fields like Sloan digital sky survey so it's mean there is some potential in big data and benefits are
also real but still some challenges like scalability, heterogeneity, integration, privacy, security etc.
need to be addressed for realizing full potential of big data. One of the major challenge is
transformation of unstructured data to structured form for accurate and timely processing.
Challenges with big data starts with very first phase of big data analysis pipeline that is data
acquisition phase. It's a challenging task to determine what data to keep, what to discard and how to
efficiently store the data. Other challenges are faced in data cleaning, integration and data analysis
phase of big data analysis pipeline. Few major challenges of big data are as below: Short of efficient
tools and techniques for safely organizing large–scale data and distributed data sets. Both companies
and law enforcement agencies increasingly rely on video data for surveillance and criminal
investigation. Closed–circuit television (CCTV) is ubiquitous in many commercial buildings and
public spaces. Police cars have cameras to record pursuits and traffic stops, as well as dashcams for
complaint handling. Many agencies are now experimenting with body–worn video cameras to
record incidents and gather direct evidence from a crime scene for use in court, obviating the need
for eyewitness versions of events.

Nt1330 Unit 1 Review Question Paper
1.4 For the tables you created in Review Question 1.3, what are the primary keys of each table? Do
you think that any of these primary keys could be surrogate keys?  If we consider an example of a
database for billing the claims to the provider, we have two tables in the database as 'Claims' and
'Provider'. 'Claims' have the claim information such as (ClaimNumber, ClaimType, Type of service,
Admission details) and 'Provider' have the provider information such as (ProviderID, FederalTaxID,
NPI, PointOfService). The primary keys for 'Claims' is "ClaimNumber" and for 'Provider' is
"ProviderID".  These primary keys can also be surrogate keys. 1.10 What problem can occur when
a database is processed by more than one user? When a database is ... Show more content on
Helpwriting.net ...
They also track the customer clicks, additions to shopping carts, order purchases, abandoned
shopping carts etc., they are also used to identify items that are popular on the web page that could
generate more orders and get better understanding of specific customers. 1.27 Is Microsoft Access a
DBMS? Why or why not? Microsoft Access is not just a DBMS but it is a DBMS plus an
application generator. Microsoft Access contains a DBMS engine that creates, processes, and
administers the database and also contains form, report, and query components that are the
Microsoft Access application generator. 1.30 What is the name of the DBMS engine within
Microsoft Access? Why do we rarely hear about that engine? The DBMS engine within Microsoft
Access is Access Database Engine (ADE) which is a specific version of Joint Engine Technology
(JET). Jet itself is still being used in the Microsoft windows operating system, but we rarely hear
about that engine because Microsoft doesn't sell it as a separate product. 1.31 Why does Microsoft
Access hide important database technology? Microsoft Access hides important database technology
to help beginner users create and work on small database applications and their underlying databases
and to simplify the user's experience when using

Developing Highly Scalable And Autonomic Data Management...
III. RELATED WORK
Provide an approach for research efforts towards developing highly scalable and autonomic data
management systems associated with programming models for processing Big Data. Aspects of such
systems should address challenges related to data analysis algorithms, real–time processing and
visualisation, context awareness, data management and performance and scalability, correlation and
causality and to some extent, distributed storage [1]. Provide an approach for framework for
evaluating big data initiatives [2]. Provide an approach for summarize opportunities and challenges
with big data. Recent technological advances and novel applications, such as sensors, cyber–
physical systems, smart mobile devices ,cloud systems, data analytics, and social networks, are
making possible to capture, process, and share huge amounts of data – referred to as big data – and
to extract useful knowledge, such as patterns, from this data and predict trends and events. Big data
is making possible tasks that before were impossible, like preventing disease spreading and crime,
personalizing healthcare, quickly identifying business opportunities, managing emergencies,
protecting the homeland, and so on [3]. Provide an approach for sources of structured and
unstructured big data. Unstructured data is everywhere. In fact, most individuals and organizations
conduct their lives around unstructured data [4]. Successful decision–making will increasingly be
driven by analytics–generated

CMIT Quiz
1/25/2015
Combo with "Combo with "TestOut PC Pro A+ 220
801 / 220
802 | Troubleshooting" and 7 others"
and 1 other flashcards | Quizlet
Combo with "Combo with "TestOut PC
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Ready to study?
 Start with Flashcards
other
629 terms by ivel170
Which LCD component is used to illuminate a notebook computer 's display?
Backlight
A user reports that he can 't browse to a specific Web site on the Internet. From his computer, you
find that a ping test to the
Web server succeeds. A trace route test shows 17 hops to the destination Web server. What is the
most likely cause of the problem? Incorrect DNS server address
One of the programs that launches automatically at startup is ... Show more content on
Helpwriting.net ...
You have already downloaded an updated driver and copied it to the computer 's HDD. Which mode
should you select from the Windows
Advanced Boot Options menu that would most likely allow you to start the computer to continue
fixing the problem?
Enable VGA Mode
Which tool would be the best choice to remove and replace the motherboard BIOS chip? IC

extractor
Which utility can be used to view when a service was stopped as well as any error messages
generated by the service?
Event Viewer
You have added a new 1 TB HDD to a windows computer. The disk is configured as a basic disk.
Which of the following can be configured on this disk? (select two)
1) Primary partitions
2) Extended partitions with logical drives
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and 1 other flashcards | Quizlet
You 're troubleshooting a computer running
Windows 7. The OS has halted and a blue screen has been displayed on the monitor with an error
message. What is the first step you should take in troubleshooting the issue? Search for the error in
Microsoft 's knowledgebase or in a search engine on the Internet
Which of the following identify the key differences between a worm and a virus?
(select two)
1) Worms independently replicate

Business Work
OCR Cambridge TECHNICAL (Certificate/Diploma) in IT
Unit 23 – Database Design
P7: Explain how you have met the end user requirements
Task 7 (P7.1) – Explain how you have met the end user requirements. Explain how the functionality
and operations work.
With Microsoft Access I have created a database. The Database has been made to help staff and
Equest systems to carry out then business sales operations effectively and efficiently. The Database
which I have created is a computer based Database; it is produced for EQuest System. In this
Database you can discover that I have made it easy so it user friendly. Firstly I have created tables;
the first table which I have created is a customer table. In this table there is information ... Show
more content on Helpwriting.net ...
The logo in each of the different forms should be in the top right hand side and the font size should
be the same (size 11) | All of the customer's with their data shows and can then be edited | There was
no need to take any action as the report works | Reports | Labels CustomerTBL | This report needs to
match the address labels from my customer table. In a report view. | The outcome of the test was that
some address labels did not match | I fixed the errors which were shown on the outcome of the test. |
Navigation | Testing the Next form buttons | The buttons that allows the user to go to the next record
| All of the buttons within this database which allows the user to go to the next record works as it is
designed to do | No action is needed from the outcome of this test. The buttons responded correctly. |
Switchboard | I am testing if the button which closes the application Microsoft Access | The option
on the main menu part of the switchboard Exit Access | It closed the whole application | No
Actioned need for this test. | | I am testing the "Close Equest Database" button | I am expecting the
Button to close the Database | The outcome was when I pressed this button it closed the whole MS
Access Application | I need to make a Macro that will Exit Access on command. and delete the
original macro which is already on the button I do this by modifying in the

Website for Kudler Fine Foods
Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated
needs in an unparalleled customer setting. Kudler brings its customers the finest products from
around the world. Kudler Fine Foods wants to improve the functionality of their current website to
be more competitive and to offer their unique products to customers everywhere.
History
The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as
a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to
find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla,
CA, she sought financing with a business plan in hand, and opened ... Show more content on
Helpwriting.net ...
There are very few specialty stores in the United States so the use of a website will open a new
business to web users to obtain gourmet foods delivered right to their doorstep. In staying with their
specialty branding, Kindler's executives and the sales and marketing department are enthusiastic
about the use of the e–commerce website.
Detail Design
Kudler will need to implement an up–to–date server. We recommend that a server be purchased and
the current one scrapped. The server will also need to run a more up–to–date version of the
Windows operating system. I recommend Windows server either 2003 or 2008. I chose the Windows
server edition because of the company's already existing familiarity with the Windows server
operating system. I also believe that learning the Linux operating system might slow down business
operations and this is why in this situation a newer version of Windows would be a more reliable
choice.
Windows Server 2008 R2 builds on the successes and strengths of its Windows Server predecessors
while delivering valuable new functionality and powerful improvements to the base operating
system. New Web tools, virtualization technologies, security enhancements, and management
utilities help save time, reduce costs, and provide a solid foundation for the information technology
(IT) infrastructure (Microsoft.com, 2009).
After the purchase of a server, and the launch of the website, we can keep the Kudler Fine Food

Essay On The Trend Of Technology In Business
Running head: TECHNOLOGY
The Trend of Technology in Business and Everyday Life
Khristina Bell
Bethel University
The trend of technology is continuing to rise as the economy continues to change. "Some aspects of
society and our individual lives are also influenced by technology in many direct and indirect ways,
including governance,entertainment, human relationships, and our views on morality, mind, matter
and our own human nature" (Patil, 2017). All of the aspects listed play a huge role in the trend of
technology changing as society does.
Everyday technology is being used at the learner's current employer plays a major role in getting
things done. Adams Keegan is a company that "provides a comprehensive suite of HR ... Show more
content on Helpwriting.net ...
Several employees have complained about their computers freezing, systems running slow and in
some cases even shutting down. "Information technology is an essential tool for the average
information professional today, and ongoing research is needed to assess technological directions of
the field over a period of time. The most popular technologies are email, office productivity tools,
web browsers, library catalogs, database–searching tools, and printers" (Maceli & Burke, 2016). The
problem at Adams Keegan is the amount of advanced technology that we have compared to the
amount of clients we provide services to. All of the technology features listed are all a part of what
is used on a daily basis. Not having access to certain technology during certain times of the day can
sometimes hinder what the staff is trying to accomplish. For example, there are only a certain
amount of scanners located in our department. Clients can request that documents be scanned to
them at any given moment. If a person in payroll for example is scanning checks it can take a while
to be able to use the scanner and get back to your client in time. "An obvious benefit to technology
in businesses is increased productivity, other benefits that can help are improved speed, the ease of
sharing and storing information and a decrease in human error through automation add up to a
reduction in costs

Merger and Acquisition: Current Issues
Mergers and Acquisitions
Current Issues
Edited by
Greg N. Gregoriou and Karyn L. Neuhauser
MERGERS AND ACQUISITIONS
Also edited by Greg N. Gregoriou ADVANCES IN RISK MANAGEMENT ASSET
ALLOCATION AND INTERNATIONAL INVESTMENTS DIVERSIFICATION AND
PORTFOLIO MANAGEMENT OF MUTUAL FUNDS PERFORMANCE OF MUTUAL FUNDS
Mergers and Acquisitions
Current Issues
Edited by
GREG N. GREGORIOU and KARYN L. NEUHAUSER
Selection and editorial matter © Greg N. Gregoriou and Karyn L. Neuhauser 2007 Individual
chapters © contributors 2007 All rights reserved. No reproduction, copy or transmission of this
publication may be made without written permission. No paragraph of this publication may be
reproduced, copied or transmitted save ... Show more content on Helpwriting.net ...
Nihat Solakog lu and Mehmet Orhan ˘ 6.1 Introduction 6.2 Data and methodology 6.3 Discussion of
results 6.4 Conclusion
83
83 85 87 93
7
Price Volatility in Stocks Subject to Tender Offers
Elaine Hutson Introduction Previous research and theoretical background The econometric analysis:
market effect and volatility 7.4 Data and preliminary results 7.5 Econometric results 7.6 Trading
volumes 7.7 Conclusion 7.1 7.2 7.3

96
96 97 101 102 106 110 114
CONTENTS
ix
8 Merger Arbitrage: An Introduction
Greg N. Gregoriou and François–Serge Lhabitant 8.1 Introduction 8.2 Merger arbitrage: the strategy
8.3 Key sources of merger arbitrage risk 8.4 Historical performance 8.5 Conclusion
118
118 119 128 132 136
9 The Impact of Cross–Border Mergers and Acquisitions on Financial Analysts' Forecasts: Evidence
from the Canadian Stock Market
Alain Coën, Aurélie Desfleurs and Claude Francoeur 9.1 9.2 9.3 Introduction Conceptual framework
Measures of financial analysts' forecast errors and data 9.4 Empirical results and analysis 9.5
Conclusion
139
139 141 142 145 151
10 The Economic Analysis of US Antitrust Merger Law
Germán Coloma 10.1 10.2 10.3 10.4 10.5 Introduction Theoretical literature Statute and case law
Empirical studies Conclusion
155
155 156 160 163 165
11

Assessment Of Spreadsheet And Database Alternatives
1. Introduction
This is a report for a retail second– hand car organisation. The report will include how this
organisation should store their business data, either in a spreadsheet or in a database. There are a lot
of advantages and disadvantages with the two alternatives, and both of the alternatives will be
considered. The report will give the manager of this organisation a recommendation for this
proposed situation. In the outline design part of the report, the data regarding the customers, the
suppliers, the products and sales will be included in a proposed option, either in a spreadsheet or in a
database.
2. Assessment & Discussion
In the section "Assessment of Spreadsheet and Database Alternatives" will we describe the
advantages and disadvantages with using either spreadsheet or database with storing data. In this
section it will also be argued for and against for the reasons on the benefits and limitations of the
alternatives.
In the next section, "Recommendation to the Manager" will we come with a solid recommendation
for the manager of using either spreadsheet or database to store their business data.
In the last section "Outline Design" will it be illustrated a possible design for the selected option,
either spreadsheet or database. Examples of data regarding the customers, the suppliers and the
products will be included in this section.
2.1. Part 1 – Assessment of Spreadsheet and Database Alternatives
There are a lot of advantages and disadvantages of

Business Intelligence Is All About Decision Making With A...
BI and Analytics
Business Intelligence is all about decision making with a data driven approach. It is a broader term
and a super set containing tools, architectures, technologies and techniques that leverage insights
from data (various problems or business processes) for analysis, querying, reporting and
performance improvement. It is based on measuring or analyzing the historical data and past
performance for driving insight and answers to questions like "What occurred?", "How frequently is
occurred?" and "Its impact?". It includes processes and techniques for data collection, data analysis,
data sharing, and reporting using dashboards, illustrative reports and interactive visualizations that
laymen understand, all in the service better data driven decision making.
Whereas, Analytics is a subset of BI, a step ahead in the evolution of Business intelligence. It about
getting answers to further questions like "Why did it occur", "When and what will it occur next (in
future)", "What can be the best option to solution". Analytics contains tools and techniques to detect
patterns, predict future occurrences or events and prescribe the most optimal solution. It is about the
cleaning, processing and analyzing data to detect problems and optimal solutions from trends,
patterns and relationships eventually leading to better data driven decision making.
Moreover, Business intelligence tools facilitates visualization to results of analytics to drive easily
understandable insights.

Consultant's Analysis Project
Consultant's Analysis Report on Enterprise Systems
Charles P. Fonte III
IT 401
Information Technology Architectures
Instructor: Kenneth Orgill
Table of Contents
Abstract
The purpose of this project is to conduct an analysis research into the implementation and
management of this business enterprise system. This project deals with developing and upgrading
the computer system to handle to daily work load of our business while being able to conduct
communication between sites and data back–up. Furthermore, we will analyze other various
architectures features such as: system requirements, architecture selection, resources and timeline,
security and the ... Show more content on Helpwriting.net ...
System Requirements To conduct an analysis of the systems requirements we will first need to
understand how the company's enterprise system is set–up. An enterprise system is the overall
combination of computer hardware and software that a business uses to organize and run its
operations. (What is enterprise system?)
Hardware Setup and Functions
The current set–up of the hardware is not conductive to a business environment. Main Building –
will require 7 computer stations with the most recent version of Operating System to ensure
compatibility and networking capabilities between each stations and the ability to communicate
between the two locations. They will require three servers, one for web hosting, one for database
management and one for emergency failure of any one server. These stations should be networked to
communicate with one another for proper data connection especially in the event of any one
computer station crashing. Each work station will need to be linked to each server for web hosting
and data backup. The cabling used for inside the main building should be 100Base TX cat 5 UTP,
for Wi–Fi and WLAN with guest access that is highly secure and reliable, we recommend a device
that is capable of supporting up to 15 different users with 450 Mbps. There needs to be 4 printer
services in this building. Printer 1 should have

Information Storage And Management System
Introduction
With the development of technology, information storage and management have been vital of
importance. Information effectiveness and efficiency are determined by how well data is organised
and processed. The term 'data' have been widely employed in different human activities, including
science, business, education, law and the like. Here, data is a means for representation of facts,
concepts, and instructions in order to communicate (Sumathi & Esakkirajan 2007). Nevertheless, if
data management is ineffective, and relevant information cannot be found quickly, a large amount
data will become a liability rather than an asset of an organisation; thus, tools used for data
management give rise to the occurrence of database ... Show more content on Helpwriting.net ...
6). This literature review will consist of four parts. Firstly, it will briefly introduce DBMSs and
review the development of data models. Secondly, it will discuss DBMS products based on the
relational data model. Following that, DBMS products based on logical models will be illustrated.
Lastly, strengths and weaknesses between different data models will be demonstrated.
1. Overview of DBMSs and the development of data models
1.1 Overview of DBMSs
A DBMS contains four parts, the data model, the data definition language (DDL), the data
manipulation language (DML), and the data dictionary. To begin with, the data model describes how
data are logically constructed. Next, programmers use DDL to specify the types of information and
structure of the database, which is the important connection between the logical (how to perceive
data) and physical views (how data are stored and processed) of the database. Thirdly, DML is used
to manipulate the data, where end users or programmers are allowed to extract data in order to
satisfy information requests and develop applications. Manipulative verbs are included in DML,
such as 'modify, delete or select'. In addition, the data dictionary is used for the storage of data
elements and data characteristics, including ownership, physical representation, authorization, and
security (technology guide). The use of a DBMS

Complexity And Project Management Essay
UNCERTAINTY AND PROJECT MANAGEMENT: BEYOND THE CRITICAL PATH
MENTALITY
Arnoud De Meyer1), Christoph H. Loch2), Michael T. Pich3)
1) Professor of Technology Management, INSEAD (arnoud.de.meyer@insead.edu.sg)
2) Associate Professor of Technology Management, INSEAD (christoph.loch@insead.fr)
3) Assistant Professor of Technology Management, INSEAD (michael.pich@insead.edu.sg)
Keywords: project management, uncertainty, project profiles
Abstract
Project management is often identified with network planning techniques such as PERT, Critical
Path Methods, Gantt Charts, etc. These techniques help us to cope with the management of
complexity in a project. But projects are often confronted with a high level of ... Show more content
The final twenty percent is driving the site and keeping track of what is really happening out there.
The Gantt chart is more a reflection of what happened last week, and what someone hopes will
happen next week. ... The problem is that every play we run is an option play (and the Gantt chart
fails to reflect that)."
This reaction is typical for many of the project managers with whom we interacted. They don't find
the existing formal planning techniques very useful – the critical path method (CPM, PERT) and a
plethora of heuristics, algorithms and concepts elaborating it. They dutifully draw the critical path,
refer to it for formal performance review meetings, but often pay more attention to other factors.
This may, of course, not always be the case: sometimes the Gantt chart is indeed the bible by which
the project is managed. The problem faced by project managers is recognizing which approach is
appropriate for the particular project at hand. Should they strictly enforce the discipline inherent in
critical path thinking or should they adopt a more 'contingent' style of management, utilizing a set of
tools and techniques better suited to the particular characteristics of the project?
There are few guides to inform the project manager in this important decision. Managers are left to
their intuition as to which methods and style of management to choose. The pressure to adopt the
discipline of

Business Plan for an Aviation Company
1. Company's profile
JetStream Aero Services (JAS) is a newly set up aerospace company dedicated to providing small
aircraft modification, assembly and maintenance services in South East Asia. JAS will have its first
maintenance plant at Seletar Airport (Singapore) and aimed to start operations by 2010. Singapore is
chosen due to its strategic location and it is a major hub in aerospace maintenance, repair and
overhaul (MRO) in Asia Pacific.
As JAS is relatively a new company, the management aims to enter the South East Asia market by
focusing on small business aircrafts in the first few years of operations. Other areas would be looked
into further once JAS has established its brand name and services.
JAS is also proud to be ... Show more content on Helpwriting.net ...
Teamwork * Teamwork helps the company work in a more efficient manner and reducing any
chances of miscommunications between different departments * Monthly gatherings shall be
organized by the management to foster greater relationship and cohesiveness of the entire company
2. Company's products and services
Seletar Airport is chosen as the main location for JAS main headquarters and maintenance plant.
The total land space available is roughly two hectares in size and would be sufficient to house a
decent aircraft hangar and office space. Within the airport itself, an existing runway (03/21) with a
distance of 1,592 meters long and 46 meters wide would be available to carry out test flights
conveniently.
Though JAS primary provides MRO services such as maintenance and repair for a wide range of
small business aircrafts, its main focus shall be the manufacturing, assembling and sale of the
Diamond DA42 twin star aircraft. Sales target are set at three of this business jet per month from the
start of JAS operations.
JAS new single engine trainer aircraft, JetStream Flyer would begin its design phase concurrently
from the start of operations and set to be in operations and delivered by year 2011. Its target sales
potential would be at least of five aircrafts per month from year 2013 onwards.
To further enhance JAS services to customers, the in–house engineers would provide aircraft
maintenance advice and workshops for customers.

Database Analysis : Database Management System Essay
Databases are fundamentally containers for data. When data for any organization needs to be stored,
databases can be used. For example, let's say a public library stores books, we could say that the
library is a database of books. But specifically, databases are computer structures that save,
organize, safeguard and produce and/or deliver data. A database platform is essentially a database
management system (DBMS) which is a computer software application that interacts with the user,
other applications, and with the database itself to capture and analyze data. A general–purpose
DBMS is designed in a way to allow the definition, creation, querying, update, and administration of
databases1. Before we dive deeper into databases and the types, we need to know the difference
between what a database is and what a DBMS is so we don't confuse ourselves.
Database is a collection of related data stored in several different tables, and linked with each other
using foreign keys. A DBMS is a Database Management System, is a piece of software that manages
databases and lets you create, edit and delete databases, their tables and their data. Examples of a
DBMS include, MySQL, MY SQL Server, Oracle, PostgreSQL, and SQLite.
When Organizations involved in combining various data sources may well be looking to source a
Database Management system. There are various factors to consider during the process. Some of the
factors include:
1) Usability – When considering a database, you have to

Marketing Management Mcq Test Bank
Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in
the strategic brand management process is ________. A) measuring consumer brand loyalty B)
identifying and establishing brand positioning C) planning and implementing brand marketing D)
measuring and interpreting brand performance E) growing and sustaining brand value Answer: B
Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing
Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of
them, intended to identify the goods or services of one seller or group of sellers and to differentiate
them from those of competitors." A) copyright B) trademark C) slogan D) brand E) ... Show more
content on Helpwriting.net ...
A) a brand promise B) a brand personality C) a brand identity D) a brand position E) a brand
revitalization Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills Difficulty: Easy 11)
Identify the four pillars of brand equity, according to brand asset valuator model. A) relevance,
performance, bonding, and advantage B) presence, performance, advantage, and bonding C)
energized differentiation, relevance, esteem, and knowledge D) brand salience, brand feelings, brand
imagery, and brand performance E) energized differentiation, esteem, brand feelings, and brand
salience Answer: C Page Ref: 245 Objective: 2 Difficulty: Easy 12) Christian Louboutin is a
footwear designer who launched his line of high–end women 's shoes in France in 1991. Since 1992,
his designs have incorporated the shiny, red–lacquered soles that have become his signature. These
red–lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands.
In accordance with the brand asset valuator model, which of the following components of brand
equity has Louboutin fulfilled in the given scenario? A) energized differentiation B) relevance C)
esteem D) knowledge E) advantage Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills
Difficulty: Moderate
4 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
13) Christian Louboutin is a footwear

Sales and Marketing for Financial Institutions
FIN235 sales and marketing for financial institutions
Master of Applied Finance
INTRODUCTION
TOPIC
1
TOPIC
2
TOPIC
3
TOPIC
4
TOPIC
5
TOPIC
6
TOPIC
7
TOPIC

8
TOPIC
9
INTRODUCTION
DISCLAIMER
These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher
Education and individual contributors are not responsible for the results of any action taken on the
basis of information in these materials, nor for any errors or omissions; and 2. Kaplan Higher
Education and individual contributors expressly disclaim all and any liability to any person in
respect of anything and of the consequences of anything done or omitted to be done by such a
person in ... Show more content on Helpwriting.net ...
I sincerely wish you all the best with your studies.
Mark Coggins Chief Executive Officer Kaplan Asia Pacific
Contents
Introduction Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 Topic 9 Introduction
to marketing Introduction to sales The financial services customer Marketing and sales strategy
Acquiring customers Making the most of channels Managing customer relationships Legal
compliance and ethics in marketing and sales The bottom line – measuring the effectiveness of
marketing and sales
Introduction
Subject aims
In a competitive, demand–driven financial services environment, an understanding of sales and
marketing is crucial to success. This subject provides an understanding of the key elements of sales
and marketing, with a focus on market evaluation, strategy, customer acquisition, delivery channels,
customer relationship management and legal compliance.
Subject learning outcomes
After successfully completing this subject students should be able to: describe the marketing and
sales functions in a financial institution design a marketing plan and sales plan for a financial
institution assess different buyer behaviour models and how these relate to the various market
segmentation approaches assess the different promotional and communication activities used by
financial institutions to acquire customers and manage customer relationships evaluate product or
service distribution channels for the purposes of marketing and

Introduction to Marketing
INTRODUCTION TO MARKETING
Current Marketing Fundamentals Course Web Site
Background
What is marketing? Almost every marketing textbook has a different definition of the term
"marketing." The American Marketing Association (AMA) uses the following: "The process of
planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational objectives." From this
definition, we see that:
Marketing involves an ongoing process. The environment is "dynamic." This means that the market
tends to change—what customers want today is not necessarily what they want tomorrow. For
example, sales of beef are declining in the United States because ... Show more content on
Helpwriting.net ...
Smith Corona, a manufacturer of typewriters, was too slow to realize that consumers wanted the
ability to process documents and not typewriters per se. The marketing concept, in contrast, focuses
on getting consumers what they seek, regardless of whether this entails coming up with entirely new
products.
The 4 Ps—product, place (distribution), promotion, and price—represent the variables that are within
the control of the firm (at least in the medium to long run). In contrast, the firm is faced with
uncertainty from the environment.
The Marketing Environment
Elements of the environment. The marketing environment involves factors that, for the most part,
are beyond the control of the company. Thus, the company must adapt to these factors. It is
important to observe how the environment changes so that a firm can adapt its strategies
appropriately. Consider these environmental forces:
Competition: Competitors often "creep" in and threaten to take away markets from firms. For
example, Japanese auto manufacturers became a serious threat to American car makers in the late

1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially
successful spreadsheets,

Brand Building Blocks
BRAND BUILDING BLOCKS
Building Strong Brands: Why Is It Hard?
It is not easy to build brands in today 's environment. The brand builder who attempts to develop a
strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs,
and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and
barriers, both internal and external, can inhibit the brand builder. To be able to develop effective
brand strategies, it is useful to understand these pressures and barriers
Different factors that make it difficult to build brands are shown in the figure above. The first,
pressure to compete on price, directly affects the motivation to build brands. The second reason, the
... Show more content on Helpwriting.net ...
What, then, happens to the people who support the brand with market research or other brand–
building activities? They are vulnerable to the organizations new cost culture.
2. Proliferation Of Competitors
New, vigorous competitors come from a variety of sources. A host of food categories have watched
Weight Watchers and Healthy Choice enter their markets through brand extension strategies. In the
snack category, Frito–Lay has seen regional brands expand and Budweiser 's Eagle brand break out
of its niche to become a major competitor. New product forms that provide real alternatives for the
customer have encroached the soft drink market, bottled water, carbonated water, fruit–based drinks,
and "new age" drinks, among others.
Additional competitors not only contribute to price pressure and brand complexity, but also make it
much harder to gain and hold a position. They leave fewer holes in the market to exploit and fewer
implementation vehicles to own. Each brand tends to be positioned more narrowly, the target
markets become smaller, and the non–target market becomes larger. Efforts to market to a broad
segment thus become more difficult in the face of the complex 'brandscape' Further, some new or
desperate competitors may be motivated to take risks or attempt unusual approaches. The result can
be destabilization of the competitive dynamics. There is also an enhanced motivation to copy
anything that is successful, in part because the risks of

Marketing Management
DBA 1652 Marketing Management UNIT –– I
Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title
Marketing management – an introduction Marketing environment Marketing with other functional
areas of management Market segmentation Market targeting and positioning Product management
Brand management Pricing Channel design and management Retailing and Wholesaling Integrated
Marketing Communication Advertising management Sales promotion Personal selling Public
relations Understanding individual consumer behaviour Understanding industrial consumer
behaviour Customer satisfaction Customer relationship management Marketing of services Rural
marketing Types of marketing research Process of marketing ... Show more content on
Helpwriting.net ...
Marketing consists of all the activities to facilitate the exchange. Within this societal perspective,
then (1) the makers (2) what they are marketing and (3) their potential markets all assume broad
dimensions. The category of marketers might include, in addition to business firms, such diverse
social units as (a) a political party trying to market its candidate to the public (b) the director of an
art museum providing new exhibits to generate greater attendance and financial support (c) a labor
union marketing its idea to members and to company management; and (d) professors trying to
make their courses interesting for students. In addition to the range of items normally considered as
products and services, what is being marketed might include (a) ideas such as reducing air pollution
or contributing to the red cross (b) people, such as new football coach or a political candidate and
(c) places, such as industrial plant sites or a place to for a vocation. In a broad sense markets include
more than the direct consumers of products services and ideas. Thus a state university's market
includes the legislators who provide funds, the citizens living near the university who may be
affected by university activities and the alumni. A business firms market may include government
regulatory agencies, environmentalists, and local tax assessors. Definition of Marketing As you
already know there are

Results In A Hierarchical Organization The Upper Level...
Essential of MIS (9th edition)
Chapter 1
1) As discussed in the chapter opening case, the Yankees ' use of information systems in their new
stadium can be seen as an effort to achieve which of the primary business objectives?
A) Operational excellence
B) Survival
C) Customer and supplier intimacy
D) Improved decision making
2) Journalist Thomas Friedman 's description of the world as "flat" referred to:
A) the flattening of economic and cultural advantages of developed countries.
B) the use of the Internet and technology for instantaneous communication.
C) the reduction in travel times and the ubiquity of global exchange and travel.
D) the growth of globalization.
3) The six important business objectives of information ... Show more content on Helpwriting.net ...
B) information systems architecture.
C) management information systems.
D) information technology infrastructure.
17) A hierarchy:
A) results in a clear–cut division of labor.
B) is composed primarily of experts trained for different functions.
C) is a pyramid structure of rising authority and responsibility.
D) is used primarily in large organizations to define job roles.
18) In a hierarchical organization, the upper levels consist of:
A) managerial and professional workers.
B) managerial, professional, and technical workers.
C) professional and operational workers.
D) managerial, professional, and operational workers.
19) The fundamental set of assumptions, values, and ways of doing things that has been accepted by

most of a company 's members is called its:
A) culture. B) environment.
C) atmosphere. D) values.
20) Business processes:
A) include informal work practices.
B) are used primarily for sales and accounting functions.
C) are governed by information technology.
D) are logically related tasks used primarily by operational personnel.
21) Data management technology consists of:
A) the physical hardware and media used by an organization for storing data.
B) the detailed, preprogrammed instructions that control and coordinate the computer hardware

Investment and Economic Moats
T LITTLE BOO K HE THAT BUILDS WEALTH The Knockout Formula for Finding Great
Investments PAT DORSEY FOREWORD BY JOE MANSUETO FOUNDER, CHAIRMAN, AND
CEO OF MORNINGSTAR, INC. John Wiley & Sons, Inc. ffirs.indd v 2/1/08 12:55:38 PM
ffirs.indd iv 2/1/08 12:55:38 PM T K H LITTLE BOO E THAT BUILDS WEALTH ffirs.indd i
2/1/08 12:55:36 PM Little Book Big Profits Series In the Little Book Big Profits series, the
brightest icons in the financial world write on topics that range from tried–and–true investment
strategies to tomorrow's new trends. Each book offers a unique perspective on investing, allowing
the reader to pick and choose from the very best in investment advice today. ... Show more content
No warranty may be created or extended by sales representatives or written sales materials. The
advice and strategies contained herein may not be suitable for your situation. You should consult
with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of
profit or any other commercial damages, including but not limited to special, incidental,
consequential, or other damages. For general information on our other products and services or for
technical support, please contact our Customer Care Department within the United States at (800)
762–2974, outside the United States at (317) 572–3993 or fax (317) 572–4002. Wiley also publishes
its books in a variety of electronic formats. Some content that appears in print may not be available
in electronic books. For more information about Wiley products, visit our web site at
www.wiley.com. Library of Congress Cataloging–in–Publication Data: Dorsey, Pat. The little book
that builds wealth : Morningstar's knockout formula for finding great investments / Patrick Dorsey.
p. cm.–(Little book big profits series) Includes index. ISBN 978–0–470–22651–3 (cloth) 1.
Investments. 2. Stocks. 3. Investment analysis. I. Morningstar, Inc. II. Title. HG4521.D6463 2008
332.6–dc22 2007045591 Printed in the United States of America. 10 ffirs.indd vi 9 8 7

Essay about The Impact of Computer Technology
The impact of computer technology 1
Running Head: The impact of computer technology
Life learning assignment for CIT 312
In partial fulfillment of the requirements
For the Bachelor of Business Administration Degree
By
Matthew Dotson
Professor: Daniel Mays
Cohort 19
July 22, 2008
The impact of computer technology 2 Has computer technology enhanced our society or has it
crippled our ability to function ethically? Computer technology has affected the workplace and
compromised our privacy leaving us exposed for unauthorized use of our personal identity. Our
world has become less ethical and it has become very difficult to trust or determine what is
authentic. ... Show more content on Helpwriting.net ...
Storing information in cookies is another procedure hackers use to gain personalized information
about users by storing files for future references. Many companies use cookies to customize a
frequent shopper habits in an attempt to make shopping easy and efficient. Initially this caused a
major uproar because companies did not inform users this was taking place and users became
extremely suspicious, not knowing what other information was exposed. This procedure increases
the opportunities for an invasion to occur. Today everyone is looking for a good deal. Using the
internet for shopping or auctions is very popular. The largest auction site today is ebay, in existence
since 1995 with billions spent yearly however; large amounts of personal information is needed to
register and still reported as one of the top areas of fraud according to the Federal Trade
Commission. Inaccurate and misinterpreted information in data bases is also a major issue with
technology and computers. Our

The impact of computer technology 6
government requires sex offenders to register with local municipalities to notify the public that they
are residing in a particular neighborhood. There have been several cases where outdated information
has caused people to be harassed and killed. According to (Baase, 2008)
A family was harassed, threatened, and physically attacked after its state posted an online list of

Performance Evaluation Paper
Final Report
Abstract
Acknowledgement
Table of Contents
1.
2.
3.
Chapter 1
Introduction
My project is based on Performance Evaluation of Databases. Basically testing and analyzing the
system performance, usability, reliability and measures of different database systems using many
kind of SQL queries and statement then compare the result and finding out which one is better in
terms of performance and optimization techniques. For the evaluation purpose I have used two
database systems, they are Microsoft SQL server management 2012 and Oracle database 10g. I need
to evaluate the performance by running some set of queries on both of the systems which I used for
my evaluation purpose and have to ... Show more content on Helpwriting.net ...
Predominantly evaluation performance is being done to determine how fast and reliable database
system can execute and process queries to give optimize results.
1.1 Objective
My objective of the project is to determine which database management system gives better,
efficient and optimize results after the performance evaluation techniques applied to that specific
database system. In my project I have used Microsoft SQL server 2012 and Oracle 10 g databases. I
need to effectuate which one is best to use efficiently according to different specific measures and
perspective of databases.
Current trend in the world of information technology is that relatively every organization is
managing tens of petabyte of data. There are large proportion of data which need to be store and

managed in database. So there is immense requirement of efficient and reliable database
management system. Database systems need to be constructed in high reliability methods and
techniques in terms of their functionalities and design. System Performance is an analytical metric
that must need great output for an effective database system. Complex database system is
outrageous and difficult to analyze so performance evaluation is very important concern since
databases are one of the most compelling affair in today's business revolution.
Chapter 2
Background Research
Database System is one of the most important concern in the field of Informational technology. It
contains the most reliable

Entity Relation Diagram

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