Envisioning the global information
experience
Joan Lasselle and Amber Swope
April 23, 2014
Presented by Data Conversion Lab, Inc.
Traditional approach
Product content
exists in multiple
locations.
Different
schedules,
processes,
procedures, tools
The dilemma
Customer
confusion
Operational
inefficiency
How do we
move to a new
model?
Shared content
Where do you begin?
Where do you
begin?
Many folks start
with reuse; we
want to suggest
another
approach
Change the conversation
Start with the
unique value of
each
organization
What’s in it for me?
Get buy-in; it
has to be better
Understand
where to gain
leverage
Does it free up
time?
An integrated architecture
Move to XML
Clear strategy
and information
architecture
Structured
content
XML content
DITA
DITA Maturity Model
Level 1: Topics
A single file
(document) can
contain multiple
topics
Achieve simple
single sourcing
Level 1: Return on investment
INVESTMENT RETURN
Migration to XML Generate multiple deliverables
from a single XML source
Store multiple topics in
a single file
Customize deliverables with
conditional processing
Savings from elimination of
redundant content
Template Documentation 4/24/2014
Level 2: Scalable reuse
Multiple maps reference topics in individual files
14 4/24/2014
Level 2: Scalable reuse
A single topic can appear in multiple maps
15 4/24/2014
Level 2: Scalable reuse
Enjoy the benefits of flexible reuse
Level 2: Return on investment
INVESTMENT RETURN
Separate topics into
individual files for reuse
Single source of truth for
content
Topic maps for
deliverables
Reuse topics in multiple
deliverable maps and reuse
content at all levels—element
topic, and map
Information architecture
for reuse, metadata, and
user access to
deliverables
Save time producing multiple
deliverables
Level 3: Specialization
All topic types
are from Topic
You can
develop
specializations
from any topic
type
Achieve
quality and
consistency
Level 3: Return on investment
INVESTMENT RETURN
Adopt DITA
standards
Structure for creating content
Develop
specializations
Custom elements for semantic value;
custom structure for deliverables
Reduce cost of integrating,
translating, and publishing
inconsistent content
Level 4: Automation & Integration
Multiple users can
create/share/use
content from multiple
repositories
Multiple repositories
contain multiple
topics
Achieve speed and
efficiency
Level 4: Return on investment
INVESTMENT RETURN
Deploy Content
Management System
(CMS)
Automating processes and
workflow raises efficiency, reduce
costs
Deploy translation
management system
Metadata allows automation and
customization
Metadata model Reusable content across teams
Lower translation costs
Level 5: Semantics
Level 5: Semantics
Users can
create/share/use
information (content and
data) stored in multiple
content and data
repositories
Level 5: Semantics
Combining content and
data enables dynamic
publishing and creative
mashups
Level 5: Semantics
Dynamic, rich
personalization
of information
Level 5: Investment Return
INVESTMENT RETURN
Integrate content and data
applications
Personalized, integrated
content and data
Develop taxonomies Shared content and data
across the enterprise, benefits
from previous levels
Universal Semantic System
All content
becomes
usable by all
stakeholders
Achieve
universal
knowledge
management
Level 6: Return on investment
INVESTMENT RETURN
Change organizational
mindset
Adaptive network of
integrated applications
Recognize value of
standards and
collaboration
Scalable architecture
Define common goals Benefits of previous levels
Summary
DITA is a flexible, scalable architecture = process and content
improvement at each maturity level.
Minimal investment = XML topics
Maximum return = integrated, dynamic content and data
provided by scalable architecture
Benefits accrue at each level
Learning and training content is an excellent investment
for Level 4
DITA grows and evolves to meet your enterprise needs.
Questions
Joan Lasselle
Lasselle-Ramsay
joan.lasselle@LR.com
Amber Swope
DITA Strategies
amber@ditastrategies.com

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Envisioning the Global Information Experience

  • 1. Envisioning the global information experience Joan Lasselle and Amber Swope April 23, 2014 Presented by Data Conversion Lab, Inc.
  • 2. Traditional approach Product content exists in multiple locations. Different schedules, processes, procedures, tools
  • 5. Where do you begin? Where do you begin? Many folks start with reuse; we want to suggest another approach
  • 6. Change the conversation Start with the unique value of each organization
  • 7. What’s in it for me? Get buy-in; it has to be better Understand where to gain leverage Does it free up time?
  • 9. Move to XML Clear strategy and information architecture Structured content XML content DITA
  • 11. Level 1: Topics A single file (document) can contain multiple topics Achieve simple single sourcing
  • 12. Level 1: Return on investment INVESTMENT RETURN Migration to XML Generate multiple deliverables from a single XML source Store multiple topics in a single file Customize deliverables with conditional processing Savings from elimination of redundant content
  • 13. Template Documentation 4/24/2014 Level 2: Scalable reuse Multiple maps reference topics in individual files
  • 14. 14 4/24/2014 Level 2: Scalable reuse A single topic can appear in multiple maps
  • 15. 15 4/24/2014 Level 2: Scalable reuse Enjoy the benefits of flexible reuse
  • 16. Level 2: Return on investment INVESTMENT RETURN Separate topics into individual files for reuse Single source of truth for content Topic maps for deliverables Reuse topics in multiple deliverable maps and reuse content at all levels—element topic, and map Information architecture for reuse, metadata, and user access to deliverables Save time producing multiple deliverables
  • 17. Level 3: Specialization All topic types are from Topic You can develop specializations from any topic type Achieve quality and consistency
  • 18. Level 3: Return on investment INVESTMENT RETURN Adopt DITA standards Structure for creating content Develop specializations Custom elements for semantic value; custom structure for deliverables Reduce cost of integrating, translating, and publishing inconsistent content
  • 19. Level 4: Automation & Integration Multiple users can create/share/use content from multiple repositories Multiple repositories contain multiple topics Achieve speed and efficiency
  • 20. Level 4: Return on investment INVESTMENT RETURN Deploy Content Management System (CMS) Automating processes and workflow raises efficiency, reduce costs Deploy translation management system Metadata allows automation and customization Metadata model Reusable content across teams Lower translation costs
  • 22. Level 5: Semantics Users can create/share/use information (content and data) stored in multiple content and data repositories
  • 23. Level 5: Semantics Combining content and data enables dynamic publishing and creative mashups
  • 24. Level 5: Semantics Dynamic, rich personalization of information
  • 25. Level 5: Investment Return INVESTMENT RETURN Integrate content and data applications Personalized, integrated content and data Develop taxonomies Shared content and data across the enterprise, benefits from previous levels
  • 26. Universal Semantic System All content becomes usable by all stakeholders Achieve universal knowledge management
  • 27. Level 6: Return on investment INVESTMENT RETURN Change organizational mindset Adaptive network of integrated applications Recognize value of standards and collaboration Scalable architecture Define common goals Benefits of previous levels
  • 28. Summary DITA is a flexible, scalable architecture = process and content improvement at each maturity level. Minimal investment = XML topics Maximum return = integrated, dynamic content and data provided by scalable architecture Benefits accrue at each level Learning and training content is an excellent investment for Level 4 DITA grows and evolves to meet your enterprise needs.

Editor's Notes

  • #9: Umbrella behind?Customersuccess umbrella.
  • #12: MOVED BULLET TO SPEAKER NOTES: The shapes and colors indicate differ topic types.00:02-00:02/1In addition to chunking information into small units, DITA structures content by type. By default, DITA provides a base type, topic, and several more specialized types: task, concept, reference, and glossary entry. Each type has a specific structure that defines the valid elements that can exist within that type. For example, DITA does not allow you to create a <step> element in a concept topic because steps are parts of procedures and thus belong in task topics. Sample: An author for a government agency may need to produce audience-specific versions of a government policy. The author can write all the content in one file and apply conditional processing values to produce different versions of the policy for permanent and contract employees.
  • #17: 00:09-00:09/1Released DITA TC specializationsBookmapGlossaryIn-progress DITA TC specializationsMachine industrySemiconductor Learning contentCS-Help Available specializations - sourceforgeAPI Reference CS HelpTroubleshootingTaxonomyMusic
  • #18: 00:07-00:08/2Specialized types can inherit associated behaviors from their more generic ancestors, so even new DITA content types can be included in standard publishing streams, although it is common to extend processing to take advantage of some of the new markup. For example, a new content type for policy analysis might introduce sections for risks versus rewards, and processing could be extended to automatically create subheadings for the new section types.Sample: An insurance company wants to author all their content in XML to take advantage of the conditional processing and multi-channel output. They create specializations for each content type and automate their system to combine policy and procedure information with actual claim information to create just-in-time compound documents.
  • #19: 00:09-00:09/1Released DITA TC specializationsBookmapGlossaryIn-progress DITA TC specializationsMachine industrySemiconductor Learning contentCS-Help Available specializations - sourceforgeAPI Reference CS HelpTroubleshootingTaxonomyMusic
  • #20: Sample: The software division of a large technology company stores their content in a CMS, which allows all the teams in the division to reuse the content.
  • #21: Efficiency:Workflow/translation
  • #22: Sample; A financial services company can integrate financial data from a trusted source with quarterly report text and product marketing overviews written in DITA to create different combinations of year-in-review content for employees vs. investors.
  • #23: Sample; A financial services company can integrate financial data from a trusted source with quarterly report text and product marketing overviews written in DITA to create different combinations of year-in-review content for employees vs. investors.
  • #24: Sample; A financial services company can integrate financial data from a trusted source with quarterly report text and product marketing overviews written in DITA to create different combinations of year-in-review content for employees vs. investors.
  • #25: Sample; A financial services company can integrate financial data from a trusted source with quarterly report text and product marketing overviews written in DITA to create different combinations of year-in-review content for employees vs. investors.