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Why banks will fail
(With electronic
invoicing) . If they don’t
stop trying to control
processes instead of
collaborating in open
ecosystems
Who am I?

*   31 years old, sociologist, geek, web 2.0 type, have
    done several start-ups, youngest Head of Division in
    Danish Government.


*   Lead the implementation of the worlds largest open-
    source invoice infrastructure “EasyTrade”


*   One of the initiators of the EC PEPPOL project for
    open procurement infrastructure, sat on the board
    until October 2009


*   Launched Tradeshift with Mikkel Hippe Brun because
    we were tired of hearing the same old stupid
    arguments about why, it was not possible to change the
    existing business models of invoicing
What is Tradeshift?
GOT IT?
(It’s fairly easy, we offer the worlds first transaction
free business to business infrastructure, which is
hosted in the cloud, based on open standards and
API’s, and offer an alternative way for the long tail of
small business to connect to large suppliers, while
getting real-time analytics on the content of
transactions send to them)
So what is the problem really?

*   “A major market issue that is hampering e-Invoicing adoption
    is the lack of education among SMEs” - EU E-invoicing
    Expert group final report

*   “This all naturally needs a new attitude from SM E” - Bo
    Harald chair of EU E-invoicing expert group


*   “do not think that new services should be free - naturally
    ask around for the best prices - still it usually pays off to
    concentrate buying” - Bo Harald chair of EU E-invoicing
    expert group

*   “The sooner SM Es really embrace this digitalization
    ladder - and take the e-invoicing step on it - the sooner we
    can reach the paradigmatic platform” - Bo Harald chair of
    EU E-invoicing expert group
SO, BLAME SMALL
BUSINESS?
(Not the existing business model?)
A quick history e-invoicing:
 It started with the railroad industry
 implementing data interchange in the 60’s
 But soon spread to a lot of different industries, such
 as cargo, airlines, shipping, and retail
 It was mainly used between very large actors
 who were all convinced they had “special”
 requirements for the content of invoices
 Resulting in more than 5.000 different implementations of
 EDI, basically rendering it a non-standard
 Creating a very lucrative “conversion” and “transaction”
 business for the operators
 At the same time banks decide e-services is the savior
 for shrinking transaction revenue
 Together the banks and operators decides to attack
 the “SME problem”
What is this “problem” worth?




                                Est. 64B €
                                pr. year
The SM E problem as seen from other actors?



                    BANKS
    EDI                              BIG BUSINESS
                       Invoice is
                       gateway
                                             We just want
     Forced            message to
                                         to connect small
     business          banking
                                    suppliers, “educate” if
     model, we         services
                                                necessary
     can charge
     what we want
The long tail of paper


                      Supply chain lock-in, top-
                      down push = increased cost,
                      low supplier satisfaction (but
                      cost reduction, on paper…)
         20% Are
        connected
       using EDI or
      B2B providers
        like OB10

                         80% of suppliers are
                             paper-based
                         (23 million in Europe)
Result:
WHY IS IT SO HARD TO SOLVE?


  High security,                                        Complex
  Trust,                                                processes,
  Costly                                                Multi-domain,
                                                        Has to be
                   Payments           Procurement       flexible,
                                                        Long tail
                          So is Invoice
                                 this where e-
                           SEPA is going?




                              Technology




                          Fast, Innovation
                   Low cost, disruptive, low security
ONLY PROBLEM…
BANKS SUCK AT
TECHNOLOGY
(Or rather the principles of technology innovation)
Examples

*   Banks had an ubiquitous identity platform 10
    years before Facebook


*   But focused so hard on controlling all
    services on it, that they lost a strategic
    ecosystem


*   Transaction cost is good for revenue, but bad
    for software design


*   The industry security requirements, make
    banks natural technology laggards and not
    leaders (in all tech areas except security)
State of affairs:

*   The small suppliers loose, there is no offering
    that match their needs


*   The large enterprises loose, they can only
    connect to a small part of their supply chain


*   Software developers loose, there is no
    platform to innovate on (ERP systems are still
    islands in 2010)

*   The banks loose, having a hard time extending
    their business model…
CAN THIS PROBLEM
BE SOLVED?
(With other means than force feeding bad solutions to
small and medium sized business?)
SM E’s using open e-invoicing in Denmark:



           So maybe it’s not
           just about attitude or   Salesforce
                                    customers

           education, but
           introducing new
           open eco systems?



           70.000 companies (25%) in 11 months
SO WHAT COULD
THE FUTURE LOOK
LIKE?
(With other means than force feeding bad solutions to
small and medium sized business?)
The future

*   Not 2, 3 or 4 corner models, but any-to-any
    transactions (just like the Internet)


*   All-you-can eat subscription plans
    commoditizing basic messaging, making it
    about software and innovation

*   New generation of payment services like
    X.com winning because they create open
    ecosystems

*   Collaboration and social networks become the
    norm also for business to business transactions
    (business is social), real-time becomes king
Ecosystems?




              Payments            Business
                                  processes
                           Invoice




                         Technology
IS ALL HOPE LOST?


(No)
The long tail of paper


                      Bottom-up growth = viral,
                      small business focused, open
                      ecosystem (cost saving for
         20% Are      real, loyalty building)
        connected
       using EDI or
      B2B providers
        like OB10

                         80% of suppliers are
                             paper-based
                         (23 million in Europe)
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Epca2010 Final
Want to learn more about partnering with Tradeshift:
              partner@tradeshift.com
web: www.tradeshift.com
email: chl@tradeshift.com
twitter: @tradeshift / @christianlanng

cell: +45 31189100

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Epca2010 Final

  • 1. Why banks will fail (With electronic invoicing) . If they don’t stop trying to control processes instead of collaborating in open ecosystems
  • 2. Who am I? * 31 years old, sociologist, geek, web 2.0 type, have done several start-ups, youngest Head of Division in Danish Government. * Lead the implementation of the worlds largest open- source invoice infrastructure “EasyTrade” * One of the initiators of the EC PEPPOL project for open procurement infrastructure, sat on the board until October 2009 * Launched Tradeshift with Mikkel Hippe Brun because we were tired of hearing the same old stupid arguments about why, it was not possible to change the existing business models of invoicing
  • 4. GOT IT? (It’s fairly easy, we offer the worlds first transaction free business to business infrastructure, which is hosted in the cloud, based on open standards and API’s, and offer an alternative way for the long tail of small business to connect to large suppliers, while getting real-time analytics on the content of transactions send to them)
  • 5. So what is the problem really? * “A major market issue that is hampering e-Invoicing adoption is the lack of education among SMEs” - EU E-invoicing Expert group final report * “This all naturally needs a new attitude from SM E” - Bo Harald chair of EU E-invoicing expert group * “do not think that new services should be free - naturally ask around for the best prices - still it usually pays off to concentrate buying” - Bo Harald chair of EU E-invoicing expert group * “The sooner SM Es really embrace this digitalization ladder - and take the e-invoicing step on it - the sooner we can reach the paradigmatic platform” - Bo Harald chair of EU E-invoicing expert group
  • 6. SO, BLAME SMALL BUSINESS? (Not the existing business model?)
  • 7. A quick history e-invoicing: It started with the railroad industry implementing data interchange in the 60’s But soon spread to a lot of different industries, such as cargo, airlines, shipping, and retail It was mainly used between very large actors who were all convinced they had “special” requirements for the content of invoices Resulting in more than 5.000 different implementations of EDI, basically rendering it a non-standard Creating a very lucrative “conversion” and “transaction” business for the operators At the same time banks decide e-services is the savior for shrinking transaction revenue Together the banks and operators decides to attack the “SME problem”
  • 8. What is this “problem” worth? Est. 64B € pr. year
  • 9. The SM E problem as seen from other actors? BANKS EDI BIG BUSINESS Invoice is gateway We just want Forced message to to connect small business banking suppliers, “educate” if model, we services necessary can charge what we want
  • 10. The long tail of paper Supply chain lock-in, top- down push = increased cost, low supplier satisfaction (but cost reduction, on paper…) 20% Are connected using EDI or B2B providers like OB10 80% of suppliers are paper-based (23 million in Europe)
  • 12. WHY IS IT SO HARD TO SOLVE? High security, Complex Trust, processes, Costly Multi-domain, Has to be Payments Procurement flexible, Long tail So is Invoice this where e- SEPA is going? Technology Fast, Innovation Low cost, disruptive, low security
  • 13. ONLY PROBLEM… BANKS SUCK AT TECHNOLOGY (Or rather the principles of technology innovation)
  • 14. Examples * Banks had an ubiquitous identity platform 10 years before Facebook * But focused so hard on controlling all services on it, that they lost a strategic ecosystem * Transaction cost is good for revenue, but bad for software design * The industry security requirements, make banks natural technology laggards and not leaders (in all tech areas except security)
  • 15. State of affairs: * The small suppliers loose, there is no offering that match their needs * The large enterprises loose, they can only connect to a small part of their supply chain * Software developers loose, there is no platform to innovate on (ERP systems are still islands in 2010) * The banks loose, having a hard time extending their business model…
  • 16. CAN THIS PROBLEM BE SOLVED? (With other means than force feeding bad solutions to small and medium sized business?)
  • 17. SM E’s using open e-invoicing in Denmark: So maybe it’s not just about attitude or Salesforce customers education, but introducing new open eco systems? 70.000 companies (25%) in 11 months
  • 18. SO WHAT COULD THE FUTURE LOOK LIKE? (With other means than force feeding bad solutions to small and medium sized business?)
  • 19. The future * Not 2, 3 or 4 corner models, but any-to-any transactions (just like the Internet) * All-you-can eat subscription plans commoditizing basic messaging, making it about software and innovation * New generation of payment services like X.com winning because they create open ecosystems * Collaboration and social networks become the norm also for business to business transactions (business is social), real-time becomes king
  • 20. Ecosystems? Payments Business processes Invoice Technology
  • 21. IS ALL HOPE LOST? (No)
  • 22. The long tail of paper Bottom-up growth = viral, small business focused, open ecosystem (cost saving for 20% Are real, loyalty building) connected using EDI or B2B providers like OB10 80% of suppliers are paper-based (23 million in Europe)
  • 32. Want to learn more about partnering with Tradeshift: partner@tradeshift.com
  • 33. web: www.tradeshift.com email: chl@tradeshift.com twitter: @tradeshift / @christianlanng cell: +45 31189100