ERPNext Open Day July 2013
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- ERPNext held an open day event in July 2013 that saw 1200 site visitors and hundreds of support issues addressed through emails. - It was the 5th anniversary of the product which has seen a focus on features but revenues have not been great. - ERPNext is the only product and service offered. It has been compared to OpenERP. - The customer base is worldwide but fragmented with most coming from search, word of mouth, or ads. Users want to evaluate the product through demos. - The plan is to improve the demo, localize the product more, provide more tools for partners and developers, and offer digital products.
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ERPNext Open Day July 2013
- 1. ERPNext Open Day July 2013 Rushabh Mehta
- 2. Months Highlights • Big Release Day • 1200 Site Visitors • 100s of Issues • Dozens of Email Replies!
- 3. 5th Year Anniversary • Product Focus • Tons of Features • Refinement of Culture • Revenues not too great! Products + Services ERPNext Only product!
- 4. Got Compared to OpenERP Thanks Tom!
- 5. Growth Hacking Who, where is the customer? What are they looking for? Do they get it? Customer
- 6. Who is the customer? Fragmented Audience - worldwide! Which countries do they come from?
- 7. Who is the customer? How do they come? Search Word of mouth Ads (?)
- 8. What are they looking for? Brand! what are the keywords? Open Source
- 9. What are they looking for? 80,000 people want to see a demo!
- 10. Observations • Users come from all over the world. • Most users quickly want to evaluate the product by looking at a demo. • ERPNext is slowly building a brand following (blogs + newsletters). • Open Source is attracting thousands of visitors (users, developer, partners)
- 11. Plan • Improve the demo make it the highlight of the home page. • Localize the product even more. • More tools for partners / developers. • Digital Products (Virtual Images, PDF docs)
- 12. Thanks!