Essential technologies for business development 2016 presentation
- 1. Committed to the Growth and Success of Our Clients Essential Technologies for Business Development
- 2. 15 years experience working together with more than 300 top law firms across the country Background in Law, CRM Technology, Competitive Intelligence and Business Development Focus on Client service and CRM Success Team of more than 100 professionals CRM Success consulting Outsourced data quality and enhancement Competitive intelligence reports Christina R. Fritsch, JD CRM and Business Development Technology Success Consultant 2
- 3. E-mail campaigns Event management Targeting / segmenting Who knows who Who knows what (experience / expertise tracking) Information delivery Reminders Activity tracking Marketing expense tracking / budgeting Technology Matchmaking Finding the Right Partner 3 Industry marketing Referral tracking Alumni programs Client team support Cross-selling support Opportunity identification Opportunity tracking Pitch / RFP tracking ROI on sponsorships / tickets Identification of top or at risk Clients
- 4. Technology should provide real value, not bells and whistles Solve problems Automate processes Save time and money Improve communication, coordination and client service Enable business development Enhance revenue The Suitors Focus on Substance, Not Charm 4
- 5. Dating Finding the Right Partner Enterprise Relationship Management (ERM) Who knows who Relationship strength eMarketing Tools Campaigns Events Pipeline Software Signature capture/scraping tools Event management tools Industry feeds Company information feeds Experience/expertise tracking software Alumni software Pitch/proposal software 5
- 6. Dating Getting to Know Them Budget License vs. subscription Ease of use Hosted vs. cloud Privacy / security Data quality Integration Additional modules 6
- 7. Courtship You May Have to Kiss Some Frogs Exploring systems and options Implementation Ease of integration Pricing Terms Evaluating system providers Experience Service/support Size/resources References 7
- 8. The Engagement & Pre-Nup Negotiating the Agreement Getting Stakeholders involved in the purchase decision Evaluate/document processes and procedures Protecting your ‘ass’ets Privacy Security Proof of concept Checking references 8
- 9. Getting Hitched Types Outlook Financial HR Feeds, 3rd party content First, ask why Communication, coordination, client service Enhanced user experience or participation Ease of access to information Reduced time spent on redundant processes Consider the costs 9
- 10. The Wedding Day Installation and Rollout Commitment Buy-in/participation Management End users Training What’s in it for them How and why Communication Successes Internal Support 10
- 11. The Honeymoon Now the Fun Begins! Success with business development technology Marry your strategy with information Prioritize & communicate goals Understand objectives of stakeholders Cross the firm silos Develop metrics for success 11
- 12. Technology Marriage Counseling Understanding Reasons for Failure/Mistakes to Avoid Lack of buy-in: management, end users, staff Lack of resources: time, money and people Lack of strategy Incomplete planning Lack of adequate testing Lack of adoption 12
- 13. The Divorce Rate Up to 50% of first marriages end in divorce Up to 67% of second marriages… Up to 73% of third marriages … Up to 70% of CRM (and other technology) implementations fail You often don’t get a second chance 13
- 14. Competitive Intelligence aka Business Development Intelligence Involves gathering and analyzing external information about competitors and the competitive environment Conducted through research Using information databases and other sources Asking questions Goal is to understand capabilities, vulnerabilities and intentions of Clients and competitors Can help your firm Make better strategic decisions Gain a competitive advantage 14
- 15. CI/BDI Can Help To Get Intelligent About Competitors Companies Industries Clients / Prospects Growth New hires Mergers /acquisitions Industries Markets Relationships Trends Pricing / rates Litigation, deal and patent information 15
- 16. Happy Endings Questions / Takeaways
- 18. Christina R. Fritsch, JD 18 E: CF@ClientsFirstConsulting.com P: 404-249-9914 W: www.ClientsFirstConsulting.com B: www.crmsuccess.net L: http://www.linkedin.com/in/chrisfritsch T: @CRMSuccess CLIENTSFirst Consulting