The document outlines the EMBED project at KU Leuven, aimed at enhancing blended learning (BL) practices in higher education institutions from 2017 to 2020. It details objectives such as mapping BL practices, assessing maturity levels, and developing frameworks for optimization, supported by a literature study, case repository, and expert interviews. Key discussions include definitions of blended learning, factors influencing its implementation, and the importance of continuous quality improvement in course design.