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evaluating science
communication projects
                  Cobi Smith
 PhD researcher at the Australian National Centre
       for the Public Awareness of Science;
employed by the Royal Institution of Australia through
           the Inspiring Australia initiative
2
evaluating public engagement with science projects
http://www.evaluationtoolkit.org/illustrations/6/original/2.2_090107_sm.jpg?1231530125




                          http://www.evaluationtoolkit.org/illustrations/6/original/2.2_090107_sm.jpg?1231530125
(cartoons from the UK HE STEM Evaluation Masterclass)
(cartoon from the UK HE STEM Evaluation Masterclass)
evaluating public engagement with science projects
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                    http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
evaluating public engagement with science projects
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                    http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                            http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                            http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
(slide from the UK HE STEM Evaluation Masterclass)
14
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                            http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
1. What is the current situation that we intend to impact?

2. What will it look like when we achieve the desired
   situation or outcome?

3. What behaviors need to change for that outcome to be
   achieved?

4. What knowledge or skills do people need before the
   behavior will change?

5. What activities need to be performed to cause the
   necessary learning?

6. What resources will be required to achieve the desired
   outcome?


                                             http://en.wikipedia.org/wiki/Logic_model
17
http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg




                           UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                                               http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg




                                                                              http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg
DOI: http://dx.doi.org/10.1108/10878570510586838




                                                   http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg
evaluating public engagement with science projects
http://www.fieldstonealliance.org/client/tools_you_can_use/07-27-05_Logic_Models.cfm




                           http://www.fieldstonealliance.org/client/tools_you_can_use/07-27-05_Logic_Models.cfm
http://www.fieldstonealliance.org/client/tools_you_can_use/07-27-05_Logic_Models.cfm




                           http://www.fieldstonealliance.org/client/tools_you_can_use/07-27-05_Logic_Models.cfm
Process indicators relate to ongoing project activity:

• Number of people attending project events

• Completion of project related infrastructure
(buildings, publications, shows, training, etc)

Short-term outcome indicators in a drug education programme may
include:

• Increased knowledge of the impact of drug use on health

• Increased confidence to find alternative strategies to drug use

Longer-term indicators may include:

• Reduction in drug taking behaviour

• Greater integration into the community


            UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                        http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
http://www.idrc.ca/EN/Programs/Evaluation/Documents/outcome-mapping-faq-e.pdf




                       http://www.idrc.ca/EN/Programs/Evaluation/Documents/outcome-mapping-faq-e.pdf
UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                    http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg




            UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                        http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
http://waynefoods.files.wordpress.com/2008/12/wfi-plan-tree-logic-model.jpg




            UNESCO (2009) “On Target: A Guide for Monitoring and Evaluation of Community-Based Projects”
                                                        http://unesdoc.unesco.org/images/0018/001862/186231e.pdf
(slide from the UK HE STEM Evaluation Masterclass)
(slide from the UK HE STEM Evaluation Masterclass)
                                                     30
(slide from the UK HE STEM Evaluation Masterclass)
evaluating science
communication projects
                  Cobi Smith
 PhD researcher at the Australian National Centre
       for the Public Awareness of Science;
employed by the Royal Institution of Australia through
           the Inspiring Australia initiative

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evaluating public engagement with science projects