Wikimedia Strategy - making it impactful, measuring impact, and thinking about tech and localisation
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The document outlines the strategic goals and processes of Wikimedia UK, focusing on creating impactful strategies to frame, measure, and evaluate their activities while engaging stakeholders. It details five strategic goals aimed at developing open knowledge, effectively managing volunteer resources, reducing access barriers, fostering technological innovation, and supporting other Wikimedia communities. The text emphasizes the importance of defining outcomes, measuring impact accurately, and adapting strategies based on evolving needs and feedback.
![Strategy process
Two pressures:
• Stability:
– Framing our work, building a narrative
– Need for clear targets against our strategy
– Reporting needs (e.g. FDC, charity law)
• Flexibility:
– Avoided priority setting for activities at
this stage
– Less concern for investment on particular
goals – this will come with time,
community engagement, & consideration
of impact
By 663highland (663highland) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0
(http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5
(http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons
https://upload.wikimedia.org/wikipedia/commons/e/ed/Horyu-ji09s3200.jpg](https://image.slidesharecdn.com/evaluationandstrategytalks-140412073345-phpapp02/85/Wikimedia-Strategy-making-it-impactful-measuring-impact-and-thinking-about-tech-and-localisation-3-320.jpg)
![Charting the territory
Chapters dialogue raised point: Diff orgs
are exploring new territory, do we share
a perspective?
By NASA [Public domain], via Wikimedia Commons
https://upload.wikimedia.org/wikipedia/commons/1/1d/Satellite_image_of_Cape_p
eninsula.jpg](https://image.slidesharecdn.com/evaluationandstrategytalks-140412073345-phpapp02/85/Wikimedia-Strategy-making-it-impactful-measuring-impact-and-thinking-about-tech-and-localisation-15-320.jpg)
![Charting the territory
Chapters dialogue raised point: Diff orgs
are exploring new territory, do we share a
perspective?
But, can we share our mapping methods,
cartography relies on shared meaning
By U.S. Government; Uploader Zondor at en.wikipedia [Public domain], via Wikimedia Commons
https://upload.wikimedia.org/wikipedia/commons/d/d3/Sample-national-park-service-pictographs.gif](https://image.slidesharecdn.com/evaluationandstrategytalks-140412073345-phpapp02/85/Wikimedia-Strategy-making-it-impactful-measuring-impact-and-thinking-about-tech-and-localisation-16-320.jpg)
Wikimedia Strategy - making it impactful, measuring impact, and thinking about tech and localisation
- 1. Making the strategy impactful Simon Knight User:Sjgknight Vice chair, Wikimedia UK
- 2. Strategy process Two senses of ‘making the strategy impactful’ 1. We wanted a strategy to help us frame, measure, and evaluate our activities 2. We also wanted the process of ‘making the strategy’ to be impactful, we wanted to engage stakeholders and not reinvent the wheel
- 3. Strategy process Two pressures: • Stability: – Framing our work, building a narrative – Need for clear targets against our strategy – Reporting needs (e.g. FDC, charity law) • Flexibility: – Avoided priority setting for activities at this stage – Less concern for investment on particular goals – this will come with time, community engagement, & consideration of impact By 663highland (663highland) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/e/ed/Horyu-ji09s3200.jpg
- 4. Model
- 5. Basic model • We do things for a reason (we have goals) • We run activities to meet those goals • And to justify the activities, and assess their success, we track activity outputs against our goals (we measure)
- 6. Taken by: fir0002 | flagstaffotos.com.au This file is published under the following Creative Commons license: Attribution NonCommercial Unported 3.0 Strategy process • Looked to: – Other chapters (challenges) – Other charities (but…) – Other Open Knowledge groups – The WMF (why didn’t we just use that?)
- 7. WMF Goals • To stabilize Wikimedia’s technical, financial and organizational infrastructure • To increase participation • To improve quality • To increase reach • To encourage innovation Then sets of concrete changes
- 8. Goals We have five Strategic Goals that fall within our Mission: • G1 Develop Open Knowledge • G2 As a volunteer-led organisation, ensuring effective use of the resources available to us: – G2.1 Develop, involve and engage WMUK volunteers – G2.2 Use effective and high quality governance and resource management processes • G3 Reduce barriers to accessing Open Knowledge • G4 Encourage and support technological innovation • G5 Develop, support, and engage with other Wikimedia communities
- 9. E.g. G1 Develop Open Knowledge • G1.1 The quantity of Open Knowledge continues to increase • G1.2 The quality of Open Knowledge continues to improve • G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of Open Knowledge.
- 10. E.g. G1 Develop Open Knowledge G1.1 The quantity of Open Knowledge continues to increase • Top down – which activities do this? • Bottom up – which outcome is this activity aimed at? Outcomes without activities, or activities without outcomes – a problem!
- 11. E.g. G1 Develop Open Knowledge G1.1 The quantity of Open Knowledge continues to increase • General monitoring, but no goal • Need to be clear on outcomes – n. of articles (increase in open knowledge) v longevity of diverse editors (G3/5 - thriving community), we care about them all!
- 14. • Highlighted need for impact methods – e.g. volunteer questionnaire • Need for tools – “increased access” via project metrics (Kiwix, digital literacy, etc.) and QRPedia scans, poor indicators • Challenges e.g. on advocacy (e.g. ‘legislative change for open content’) indicators Lessons
- 15. Charting the territory Chapters dialogue raised point: Diff orgs are exploring new territory, do we share a perspective? By NASA [Public domain], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/1/1d/Satellite_image_of_Cape_p eninsula.jpg
- 16. Charting the territory Chapters dialogue raised point: Diff orgs are exploring new territory, do we share a perspective? But, can we share our mapping methods, cartography relies on shared meaning By U.S. Government; Uploader Zondor at en.wikipedia [Public domain], via Wikimedia Commons https://upload.wikimedia.org/wikipedia/commons/d/d3/Sample-national-park-service-pictographs.gif
- 17. five Strategic Goals • G1 Develop Open Knowledge – Organisations different in each country • G2 As a volunteer-led organisation, ensuring effective use of the resources available to us inc developing volunteers (G2.1) and using high quality governance (G2.2) – Governance ‘standards’ different, volunteer needs (and groups) also vary • G3 Reduce barriers to accessing Open Knowledge – Legal context and open-knowledge eco-system crucial • G4 Encourage and support technological innovation – Ditto • G5 Develop, support, and engage with other Wikimedia communities – Bi-relational context matters
- 18. From Strategy to Impact Measurement Simon Knight User:Sjgknight Vice Chair Wikimedia UK
- 19. Model
- 20. Outcome indicators • Input – Money, volunteer/staff time, materials • Activity - An editathon • Outputs - Attendees, articles edited, new articles • Outcomes - Community growth, quality and quantity of content increases • Impact – Develop open knowledge
- 21. Outcome indicators • Input teacher/student time • Activity – a lesson on subject of ‘bias’ • Output – test score on ‘bias’ test • Outcome – Learning about bias • Impact – Learner confident about subject of bias
- 22. Inputs outputs challenge Challenge: • Tempting to measure “number of events doing x”– but this is an input/activity • Or set targets to increase “number of members” – but what does this indicate? • Outputs indicate – e.g. “n. of new articles”, “n. of women leading events”
- 23. Outcomes and Evaluation • Outcomes – what we want to achieve, what our impact is – Measured via output indicators • Evaluation – an assessment of how effectively we are addressing our outcomes – Assessed via a variety of means, including outputs. Thinking about how we run a programme more effectively and in differing contexts
- 24. Mission
- 25. WMF Goals • To stabilize Wikimedia’s technical, financial and organizational infrastructure • To increase participation • To improve quality • To increase reach • To encourage innovation
- 26. Goals We have five Strategic Goals that fall within our Mission: • G1 Develop Open Knowledge • G2 As a volunteer-led organisation, ensuring effective use of the resources available to us: – G2.1 Develop, involve and engage WMUK volunteers – G2.2 Use effective and high quality governance and resource management processes • G3 Reduce barriers to accessing Open Knowledge • G4 Encourage and support technological innovation • G5 Develop, support, and engage with other Wikimedia communities
- 27. E.g. G1 Develop Open Knowledge • G1.1 The quantity of Open Knowledge continues to increase • G1.2 The quality of Open Knowledge continues to improve • G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of Open Knowledge.
- 28. E.g. G1 Develop Open Knowledge G1.1 The quantity of Open Knowledge continues to increase • Top down – which activities do this? • Bottom up – which outcome is this activity aimed at? Outcomes without activities, or activities without outcomes – a problem!
- 29. E.g. G1 Develop Open Knowledge G1.1 The quantity of Open Knowledge continues to increase • Plausibility of controlled trials • Top level v activity target setting • Need to be clear on outcomes too – n. of articles (increase in open knowledge) v longevity of diverse editors (G3/5 - thriving community)
- 31. • Highlighted need for impact methods – e.g. volunteer questionnaire • Need for tools – “increased access” via project metrics (Kiwix, digital literacy, etc.) and QRPedia scans, poor indicators • Challenges e.g. on advocacy (e.g. ‘legislative change for open content’) indicators Lessons
- 32. Measuring impact – co-ordination, and localisation Making the most of tech? Simon Knight User:Sjgknight Vice chair, Wikimedia UK
- 33. Basic model • We do things for a reason (we have goals) • We run activities to meet those goals • And to justify the activities, and assess their success, we evaluate them against our goals (we measure)
- 34. Tenuous analogy time • Think about a modern smart phone (device, OS, plug) • Phone – strategy • OS – activities • Plug – impact • What we do is tied to the framing, the capabilities, restrictions, flexibility of the strategy. • It also requires that we’re having impact – or else the strategy gets old and tired, and our activities cease (the phone dies) • We should be free to remix as much as possible • And I wonder to what extent we need shared phones/OS/plugs… Public domain http://wikitravel.org/shared/File:Universal-plug-adaptor.jpg
- 35. WMMetrics, Wiki-Metrics, Metric- Wikis, Wiki-trust wwwwwwwwww • WMF – Wiki Metrics • WMF – WM Metrics • Other tools to appropriate – Wiki-trust, wiki- todo, social-tools (snuggle), etc. • Keeping track, sharing good practice, localising – how do we do it?
- 36. e.g. WM-Metrics (France) • List all files in category uploaded between timestamp t1 and t2 • """Wikipedia article statistics.""“ (not yet t1 and t2) • New articles • File use • Category use
- 37. five Strategic Goals • G1 Develop Open Knowledge – Organisations different in each country • G2 As a volunteer-led organisation, ensuring effective use of the resources available to us inc developing volunteers (G2.1) and using high quality governance (G2.2) – Governance ‘standards’ different, volunteer needs (and groups) also vary • G3 Reduce barriers to accessing Open Knowledge – Legal context and open-knowledge eco-system crucial • G4 Encourage and support technological innovation – Ditto • G5 Develop, support, and engage with other Wikimedia communities – Bi-relational context matters