Evaluation Matrixes V2
A decision matrix is a technique for evaluating multiple options against key criteria to identify the best solution. It involves listing options, criteria, scoring each option against each criteria, and calculating a total score. This example shows how a company called Fanta used a decision matrix to determine the best Facebook product for promoting a new product and voucher downloads. They listed Facebook Page, Group, Event, and Application as options and criteria like including a voucher and visibility. They scored each option on each criteria, applied weights to criteria, calculated totals, and identified the Application as the highest scoring option. Decision matrices help document decisions, manage scope, and facilitate consensus across stakeholders.
Evaluation Matrixes V2
- 1. Decision Matrixes@wickedgeekie - 2010
- 2. A series of solutions has been identified, how can I find out which one fits best the project requirements? How can I justify this selection? How can I conduct this selection with many people?
- 3. Welcome to decision matrixes. This is an example matrix. Does this look familiar?
- 4. What is a decision matrix?A decision making techniquewhich enables tocatalogue optionsidentify options’ strengths and weaknessesrank options against project requirementsidentify the option fitting most closely project requirementsdocuments decisions for future referenceconduct all of the above with 1 or more people
- 6. Decision matrixes can be as complex as one wants them to be...
- 7. Walk-through exampleFanta want to promote their new product on Facebook by enabling users to download a voucher.Which Facebook product is best suited for this?
- 8. Designing the matrix:Inserting the criteriaListing the decision criteriaThe page features a voucher, or a link to oneThe brand remains in control of user generated contentof the pageThe page must be highly visible to generate a high volume of downloadsThe solution must be scalable for future promotions
- 9. Designing the matrix: Adding the propositionsListing the propositionsA list of possible formats of page has been drawn, and form the propositions:A Group pageA Product or Fan pageAn Event pageAn Application
- 10. Filling in the matrix: commentsScoring the propositions for one criteria is much easier as the understanding of what the criteria is is consistent
- 11. Adding a ranking scale: 1- lowest desirability to 5 – highest desirability3525312524314545
- 12. Keeping only ranking scores3525315224314545
- 13. Check if the scores are spread enough: this validates the criteria35253152243145451421These criteria get scores that are too clustered, they may not be valid – or use weighing to differentiate them
- 14. Adding weighing3x3= 95x2= 10253x3= 91x2= 152243x3= 91x2= 14x3= 125x2= 1045Not all criteria are equal, add weighing to distinguish most/least important
- 15. Calculating totals3x3= 95x2= 1025263x3= 91x2= 15172243x3= 91x2= 1164x3= 125x2= 104531The last result has the highest total, it matches best the criteria selected.
- 16. Calculating totals35251531511224319454518Criteria can be added or removed, the results are easy to updateHelps manage scope creepAll stakeholders can contributeGreat for sorting findings of a mind map
- 17. In the UX work process...Can help clarify requirements across the teamDocuments why a solution is selectedCan be conducted with or without the client, depending on timing/internal consensusCan be a deliverable if the question is: “what solution is best and why?”Stakeholders may need to be explained what it is and why it’s useful
- 18. ReferencesKepner-tregoe: http://www.decide-guide.com/kepner-tregoe.htmlMike Swanson: http://blogs.msdn.com/mswanson/archive/2008/07/20/my-decision-matrix.aspx