Make better products: when the entire team does user research
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The document presents a PowerPoint presentation by Sophie Freiermuth on the importance of user research for product teams, emphasizing that greater user research leads to reduced risk of product failure. It outlines the roles of various stakeholders in the product development process and details the steps involved in conducting effective user research. The presentation also highlights the need for continuous validation and learning throughout product development to uncover valuable insights.
Make better products: when the entire team does user research
- 1. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 1 Modern PowerPoint Presentation PRESENTED BY Sophie FREIERMUTH, Baguette UX @wickedgeekie Make better products: when the entire team does user research 2016
- 2. PAGE November 8-9. 2016 Radisson Park Inn, Krakow #PDD - @wickedgeekie 2 WHAT? WHEN?WHO? User Research for Product Teams WHY? #PDD - @wickedgeekie
- 3. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 3 WHAT? WHEN?WHO? User Research for Product Teams WHY? #PPD - @wickedgeekie
- 4. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 4 More User Research = Less Risk of Failure WHY? #PDD - @wickedgeekie
- 5. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 5 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie
- 6. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 6 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning
- 7. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 7 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE
- 8. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 8 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE DISCOVERY
- 9. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 9 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE CURIOSITY DISCOVERY
- 10. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 10 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE CURIOSITY DISCOVERY CONFIDENCE
- 11. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 11 More User Research = Less Risk of Failure before you build (more) LEARNING WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE CURIOSITY DISCOVERY CONFIDENCE Gems will show up
- 12. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 12 More User Research = Less Risk of Failure before you build (more) LEARNING will always surprise you USERS WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE CURIOSITY DISCOVERY CONFIDENCE
- 13. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 13 More User Research = Less Risk of Failure must work for the users PRODUCT before you build (more) LEARNING will always surprise you USERS WHY? #PDD - @wickedgeekie Knowledge Validation / Learning IGNORANCE CURIOSITY DISCOVERY CONFIDENCE Learn and Validate
- 14. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 14 WHY? #PDD - @wickedgeekie Learn and Validate To sum it all up Gems will show up
- 15. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 15 WHAT? WHEN?WHO? User Research for Product Teams WHY? #PDD - @wickedgeekie
- 16. PAGE November 8-9. 2016 Radisson Park Inn, Krakow #PDD - @wickedgeekie 16 Product Actors Customer (Stakeholder) Product Team (Stakeholders) User (Stakeholder) WHY? WHO?
- 17. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 17 Product Actors Customer (Stakeholder) Product Team (Stakeholders) WHY? WHO? #PDD - @wickedgeekie
- 18. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 18 Product Actors Content Utilisers (Users) Managers of Users (Users) Customer (Stakeholder) Content Generators (Users) Product Team (Stakeholders) WHY? WHO? #PDD - @wickedgeekie
- 19. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 19 Product Actors Content Utilisers (Users) Managers of Users (Users) Customer (Stakeholder) Content Generators (Users) Programme Management (Utilisers) Product Management (Utilisers) Product Team (Stakeholders) Security and Legal (Utilisers) WHY? WHO? #PDD - @wickedgeekie
- 20. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 20 Product Actors WHY? WHO? #PDD - @wickedgeekie Identify Validate Describe Keep up to date
- 21. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 21 Product Actors WHY? WHO? #PDD - @wickedgeekie Proto-Personas Personas Identify Validate Describe Keep up to date
- 22. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 22 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie
- 23. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 23 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Identify what the team wants to learn Research to refine Learn and Validate
- 24. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 24 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Plan the research Identify what the team wants to learn
- 25. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 25 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Conduct the research Plan the research Identify what the team wants to learn
- 26. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 26 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn
- 27. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 27 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn
- 28. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 28 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn
- 29. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 29 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn
- 30. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 30 User Research’s Jobs WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn
- 31. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 31 You don’t always need a User Researcher WHY? WHO? #PDD - @wickedgeekie Analyse the findings and share the learnings Conduct the research Plan the research Identify what the team wants to learn • Product Owner • UX • Business Analyst • Project Manager • UX • Business Analyst or Project Manager • UX • Business Analyst + anyone on the team • UX • Business Analyst
- 32. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 32 You don’t always need a User Researcher WHY? WHO? #PDD - @wickedgeekie Conduct the research Rob FITZPATRICK The Mom Test Gems will show up Record your research
- 33. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 33 WHY? #PDD - @wickedgeekie Learn and Validate To sum it all up Gems will show up Research to refine WHO? Record your research
- 34. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 34 WHAT? WHEN?WHO? User Research for Product Teams WHY? #PDD - @wickedgeekie
- 35. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 35 Research jobs WHY? WHO? #PDD - @wickedgeekie WHAT? Interview Observe Listen
- 36. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 36 Research jobs WHY? WHO? #PDD - @wickedgeekie WHAT? Interview Observe Listen WHY HOW WHEN WITH/OUT… AND THEN BECAUSE ALSO
- 37. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 37 Research finds out WHY? WHO? #PDD - @wickedgeekie WHAT? WHY HOW WHEN WITH/OUT… AND THEN BECAUSE ALSO Look then look again
- 38. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 38 Look then look againResearch to refine Record your research Learn and Validate Gems will show up To sum it all up WHY? WHO? WHAT? #PDD - @wickedgeekie
- 39. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 39 WHAT? WHEN?WHO? User Research for Product Teams WHY? #PDD - @wickedgeekie
- 40. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 40 Timing for research LaunchStart Features & Framework Product Concept Alpha WHY? WHO? WHAT? WHEN? #PDD - @wickedgeekie
- 41. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 41 Timing for research LaunchStart Features & Framework Product Concept Alpha WHY? WHO? WHAT? WHEN? LEARN WHAT NEEDS TO BE THERE #PDD - @wickedgeekie
- 42. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 42 Timing for research LaunchStart Features & Framework Product Concept Alpha WHY? WHO? WHAT? WHEN? LEARN WHAT NEEDS TO BE THERE VALIDATE IT WORKS WELL Share the results of research #PDD - @wickedgeekie
- 43. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 43 Timing for research LaunchStart Features & Framework Product Concept Alpha WHY? WHO? WHAT? WHEN? LEARN WHAT NEEDS TO BE THERE VALIDATE IT WORKS WELL LEARN WHAT NEEDS TO BE THERE Share the results of research #PDD - @wickedgeekie
- 44. PAGE November 8-9. 2016 Radisson Park Inn, Krakow #PDD - @wickedgeekie 44 Look then look againResearch to refine Record your research Share the results of researchLearn and Validate Gems will show up To sum it all up WHY? WHO? WHAT? WHEN?
- 45. PAGE November 8-9. 2016 Radisson Park Inn, Krakow 45 THANK YOU! sophie@BaguetteUX.com Sophie FREIERMUTH Director Baguette UX @WickedGeekie https://www.linkedin.com/in/sophiefrei