Evaluation of presentation
- 1. 1. We were firstaskedtocome up witha presentationindividuallyof aproduct.My product for mypresentationwas Nike football,the otherswere makeup(Fatima),quadbike(Joshua) and Emre (McDonald’sBurger).I will be analysingEmre’spresentation,whichwasthe basis for our grouppresentation. He usedPrezi tocreate the presentationwhichisacreative way to presentthe workas PowerPointisamore basicwayto presentit.He made the backgroundinsync withthe McDonald’scolourscheme whichmade itclearthe presentationwastodowithMcDonald’s.He researcheda lotintothe historyof McDonalds and howit came to be whichcan getthe audience notifiedastohow the McDonalds came to be. Alsohe explainedwhyhe chose McDonald’swhichwasbecause “it has a quick service andvalue formoney”comparedtootherrestaurantswhichcharge a muchhigher price comparedto howmuch itI actuallyworth.Alsobecause itisone of the mostpopular brandsin the worldwithmore than37,000 international restaurantswhichisaninteresting fact that he used. He thenwentonto anotherpointinhisnextslide whichwasthe target audience whichwasrealisticascustomersbetweenage 16-34 woulduse McDonald’s most as it isconvenientforthemtoeatit comparedto middle agedadultwhowouldinstead purchase more higherqualityfood whichishigherpriced. The onlyweaknesswasthere were notenoughimagesonhispresentation howeverhisspellingwascorrectand the language made sense. 2. Emre alsovoicedhispresentationratherthanjustshowingthe slidesandexplainedeach slide indetail ratherthanjustreadingthe wordsof the page whichis importantforany presentationtokeepthe readerengagedtowhatisbeingpresented.He hada good amount of eye contactto the audience while alsolookingatthe slide forreference forfactsand figures.Alsoforthe lasthe had justlistedthe competitorsbutthenexplainedinhisown wordsas to whytheyin the same marketas McDonald’sas theyhave the same type of productsand have verysimilarprices.One criticismof the presentationIhave isthat Emre couldhave increased the pitchof hisvoice more as sometimesitwashardto fullyhearwhat he was sayingbutwas still easytounderstandashisvoice wasclear. He overall hada clear ideaas to whatthe task was as he followedthe brief whichexplainedwhathadtobe included. Hisbodylanguage kept the audience engagedashe was he lookedconfident while speakingandhe usedhisarms to expresshispoint. 3. We all lookedatour presentationsanddecidedwhoshowedthe mostpotential tobe used for our group.Alsowe chose a productthat was mostaccessible andactuallyable tobe used inthe advertratherthan an advertthat wouldbe tooexpensive toevenfeatureinthe advertwe made. So we wentwithMcDonald’sas we all had more knowledgeasa group aboutcompanycomparedto my productwhichwas Nike football asonlyacouple inour groupknowsa lotof about Nike.Alsoourgrouphada clearervisionastowhat the target audience wasforthe advertas all of us were commoncustomersof McDonald’s andwe realisedthatmostthe customersforMcDonald’sare teenagers.We reachedthe agreement more as Emre had an ideaforthe advert andevencreateda storyboardforthe advertso we were alreadyone stepaheadbychoosingMcDonald’sforour presentation.Sowe finally decidedtouse McDonald’sforour advertand presentation.We alsoknew itwaseasierto filmasthere isa local McDonald’sso we wouldnothave travel farto filmthe advertso we couldeasilypurchase aMcDonalds’for the advertwheneverwe needto.We alsohad a visionforwhere we couldshootthe advertasthere were manydifferentlocationstodoso,
- 2. such as the park. Thisideawasalsothe bestas we knew the targetaudience more indepth as we all the grouphave usedall the competitorsandknow the similaritiesanddifferences betweenthemandwhatproductsare soldinthem. 4. By choosingourmainideawe alsohad to lookat the weaknessesof the otherideastohelp us make our decision.Sowe didn’tchoose the quadbike ideasitsimplyoexpensive to actuallyhave a quadbike inthe advertand wouldbe an extremelyhardproductto advertise,aswe wouldneedahighqualitydriverwhoisable todrive the quadbike well. Alsoformy one (Nike football) itwouldalsobe hardtoadvertise asfilmingwouldneedtogo to a specificlocationthere isnowhere local tobe able tofilm, asthere isn’ta powerleague nearby. We didn’thave clearideaaswhatthe advertcouldbe either andwe wouldneeda huge amountof people.We didn’tchoose the makeupproductaswe as a group didn’thave a lot of knowledge aboutthe productotherthanFatimaand we didn’thave manyideasas to whatthe advertcouldbe comparedto the McDonalds where we hadmuchmore ideas. The third reasonourother ideaswere notsuccessful wasbecause wantedtobe able tofilm the advertquicklyandeffectivelyandthe otherideaswere notable tomeetthose demands as the processof makingthe advertwouldbe muchlongerespeciallywith the quadbike whichwe wouldneedtime findsomewhere tohire andevenspendahuge amountof moneycomparedto doingthe McDonald’sadvert whichonlycost a few poundswhichis more ideal forus. 5. We didnothave a huge amountof conflictwhile decidingonourfinal idea.However sometimeswe didovertalkeachotherwhile voicingouropinionaswe hada lotto say aboutwhetherourideawasthe bestor not.Howeveronce we finallydecidedourchoice we all agreedas to whatwe woulddonextand we were all onthe same page accordingto our opiniononthe productfor our presentation.We understoodourcriticismconsideringour advertand presentationasIwastoldI spoke to quickand I tookthe advise onboard. Bu overall Ithinkwe didnothave conflictand hadgood chemistryasa group andwe all got alongevenwhensayingeachothersweaknesses’.