Evaluation-Question 1
- 1. Question 1 In what ways does your media product use, develop or challenge the codes and conventions of real media projects ? My final media product (2:30 minutes long music video) predominantly use the conventions of rea
- 2. We only needed one actor for our music videos and we decided to use a female teenager. The cost On the right we have our artist in different costumes, we intended to make her look similar to one other famous artist that you can see on the left, who is also a famous indie artist. The style is very similar.
- 4. Andrew Goodwin’s Theory According to Andrew Goodwin’s theory he states that a music video has five key aspects to it, that Thought beats- seeing the sound in your head Narrative and performance Star image Relation of visuals to the song Technical aspects of the music video
- 5. Thought beats- seeing the sound in your head First step- we have to look at the music video and interpret it by looking at the structure of it and t Second step- The actual voice in the song, the voice within the song ‘The artist’s voice is extremely Third and final step- Goodwin states that songs can be seen as a story and the artist themselves a
- 6. Narrative & Performance Music videos have narrative however some fails to complete the narrative via the music video, in
- 7. Star Image Star image is definitely the most vital aspect of music videos. The artist needs to look unique so th
- 8. Relation of visuals to the song Music videos are promoted in three different ways; Illustrate, Amplify and Disjuncture. gs bility, meanin repeata tantly Very similar to anipulated cons he re m u gh t and effects a e audience thro to th and show Amplify music vi deo Music videos can use a group of visuals Illustrate to try and bring out the meaning of their lyrics and genre, this is very common in Disjuncture most music videos This the ti meanin me where the go comple f he song is tely ign ored. These are the 3 ways in which a music video can promote a song
- 9. Technical Aspects The technical aspects hold the music video together via different devices. The technical aspects ar The speed , the camera movement, editing, cutting are all done during the post production. The m The cuts and beats are cut so that it follows the rhythm of the music track. This make it looks mor
- 10. Looking at Andrew Goodwin’s theory and Rowland Barthes codes and conventions the group and
- 11. Throughout the music video we only see our female performer, she can also be described as the p We wanted to put Andrew Goodwin's theory to use by challenging the codes and conventions of
- 12. We used different camera techniques but they were all specific to the codes and conventions of th