This document discusses strategies for promoting a film called RPM to its target audience of 16-18 year old males. Feedback from test screenings was positive, with actors enjoying the editing and noting the need for more character development. The film is classified as a 15 due to some violence and illegal activity. It will appeal to its audience through elements like sporty cars, an engaging storyline, action, and a sense of thriller and realism. To attract this audience, the filmmaker plans to use print advertising posters near cinemas, an engaging trailer, and promotion on social media like Facebook and Twitter to generate hype.