Research Task 2
- 2. Our film is targeted at the age group of 15 and higher. Through asking different ages of people targeting and speaking to various target audiences. This gave us the knowledge prior to other movies which are fairly similar to ours, what would be suitable for our thriller. From this research through interviews and the content of our film the film would appeal to young adults who want some action and excitement in a film as well. The teenager market from 15 to roughly 25 who will be dominantly men, would enjoy our film since the audience can relate to the action in the thriller and gadgets used in our opening sequence to our thriller. The certificate of 15 we believe would be used due to: The language, which will be used in our film The dangerous behaviour such as the use of weapons in our film Strong language could be used throughout the film Strong violence throughout film Sexual activity in thriller WHO ARE FILM IS AIMED AT?
- 3. 3 Days To Kill – (15) This film involves the character Ethan Runner who has a dangerous career. Ethan becomes ill and can’t carry on due to his terminal illness. Ethan has the opportunity to live when the agency offer him a cure for exchange to kill the most violent terrorist. The film differs to the fact that the only way for Sean too survive is too kill to gain the antidote, whereas Ethan in this film has the choice. This Action thriller is similar to ours with the idea for an exchange and the use of violence and strong language, means it has been rated a 15. Due to the similarity in film and same use of references it shows our film is also suited to the certificate rating of 15. Sabotage- (15) Sabotage is a film, which is also an action thriller. The target audience for this film is also a 15, this is shown through the use of drugs, violence and sex references. This film is about a crime and involves action and a mystery case. The film is about the mystery of a stash of cash going missing and a group being targeted by violent people. This film uses a lot of weapons and mystery which shows how the film is rated to a 15. LIST OF FILMS - SIMILAR TO OURS AND THEIR TARGET AUDIENCE. Repost from my Blog – (Post done on Films similar to mine and their target audience previously done -> reposting together all evidence of target audience to gather all evidence.
- 4. Sin City 2 – (18) This film is about a detective who is on the streets on Sin City. This film involves the detective Dwight who receives a call from his ex girlfriend, Ava Lord. Dwight refuses to meet her. The story also involves a stripper called Nancy who is plotting against a corrupt senator and finds herself in deep trouble. This film involves nudity and drug use and extreme violence. This becomes clear in the difference in our film to the 18 rating in this film. Our film does not involve nudity and to the extent of extreme violence as this film. Therefore this film, gives us the greater knowledge for why 18 and under can also watch our film. The Two Faces of January- (12) This thriller is about tourists who are misled and approached by a local con man who is imposing as a tour guide. These American tourists find themselves in a situation that leads to danger. The film involves strong language and moderate violence. There are also some scenes of smoking. This film does not show as much violence and as strong weapon crimes as ours therefore shows a clear idea that our film does not have the moderate violence like this film making our film best suit a 15. To Conclude: From looking at 2 action thrillers with the target audience of 15 plus gave us the idea that our thriller also will show similar traits and use of violence that is portrayed in those films. The other 2 films the 18 and 12 also shows that our film would not appeal to our maximum target audience if we made ours a 12 since a 12 has to have moderate violence. Our film does not meet that criteria and believe it holds extreme violence due to the Kill list and weapons that Sean has for his task in our Action thriller. The 18 also we believe will miss out on some of our prime audience from 15- 18. We believe that our main target audience on top of 18-25 will also be interested in our type of film. Prior to this we also did our target audience video where we found mostly men preferred thriller films even though we do believe our film will attract some women. Overall we are targeting at men between the ages 15-25 as our main target audience due to the use of strong language and violence our film entails. LIST OF FILMS - SIMILAR TO OURS AND THEIR TARGET AUDIENCE. Repost from my Blog – (Post done on Films similar to mine and their target audience previously done -> reposting together all evidence of target audience to gather all evidence.
- 5. Sabotage statistics – IMDB From an analysis of the data, we can see that males from 18-45 out number females by about 8 to 1. This demonstrates that our film is targeting a similar audience demographic to Sabotage, as our plot and narrative trajectory is similar. We do believe that we can target from 15 as well, where males 18 and under are also higher than under 18 females. ANALYSING TARGETED AUDIENCE
- 6. ANALYSING TARGETED AUDIENCE All of these statistics, show a similar trend, which show how men aged 18-29 was significantly the highest statistics. This shows that the target audience was the highest and that this demographic for our kind of movie is suitable from 15+. The statistics all show that 18-45 are the main audience for Men. This shows that our choice of 15+ will meet a wide audience mostly male who are dominantly 15-29. The statistics for women is dramatically lower, which makes sense that there is still a secondary audience for those women who will watch our thriller. IMDB statistics
- 7. My Secondary Target audience would be girls. This is because mostly men are the audience for my thriller where the thriller is liked by mostly teenage boys from 15. I believe this is most suitable due to certain shots and violence shown due to the thriller being a crime thriller. Girls do tend to like thrillers, but girls would only fall into the secondary target audience due to the demand for men is significantly higher due to linking men to enjoying more violent and gruesome films. This therefore shows them as our main audience in contrast to girls who would be our secondary target audience. WHO IS MY SECONDARY TARGET AUDIENCE?
- 8. https://www.youtube.com/watch?v=cZqjLaoX2Tg To conclude, this feedback gave us the idea that this thriller will appeal more to men. This is because the genre of “thrillers” is more appealing to men then women. However we do believe some James bond fans and some women will like the thriller due to the action sub genre we have included within our thriller. The feedback also showed that the gender of the actors does not make the thriller any better or worse, this is because we were mostly told that the action of the film is more important and how the setting and character is portrayed. This therefore shows the climax of our film is the most important feature. The feedback on our thriller plot itself was liked by all of our participants and found the idea “exciting” and not something they have seen before. Even though our idea is inspired by other films and news articles there are not many films like ours and the idea does show some unique features to it, which have attracted our audience. Our participants also confirmed the age for our target audience where they believe the audience would appeal to teenager’s to young adults. We do still believe that some middle aged men may appeal to our thriller since the may relate with out man character who is also a middle aged man. MEDIA- LOOKING AT TARGET AUDIENCE FOR THRILLER - CLIP Click this clip, to watch the full interview of different ages and target audiences which lead to the decision of our dominant target audience. The explanation for our thriller plot has changed, however I still believe that our thriller will meet the audience we have targeted, since we have made the thriller more unique and different and there are only minor changes which we have adapted to the thriller anyway.
- 9. EVIDENCE FROM INTERVIEW DONE SUPPORTING TARGET AUDIENCE? Using these two clips from the video I made, shows that females are not our prime audience and that in fact we found from the video as a whole shown below was found that men from 15 were our main audience. This shows that teenagers would be our prime audience. Women are not the main target audience shown in the interviews but it is believed that women would also enjoy thrillers as shown by another clip in the whole footage where a thriller was preferred by a female aged 16. The thriller would also appeal to young male adult to middle aged men who enjoy a good thriller.
- 10. FACE BOOK PROFILE – FROM TARGET AUDIENCE
- 11. This Facebook page, highlights a 18 year old boy. This person comes into our category for our film and we believe that from his page that our film suits his needs. This Facebook page illustrates he has watched films which are thrillers and some films which portray similar aspects to our film. This shows that Simon is likely to watch our film. Our film is targeted at 15+ since I believe we will gain an audience of 15 year olds plus. Simon, as shown from the Facebook page highlights his interest on top of his friends also liking thrillers and going to the movies together. Simon is also shown to like numerous films which have a similar nature and sub genre to ours, which makes me confident that our target audience is targeted correctly.