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Event Management
Planning
 Tone of event
   Formal
   Informal
 Theme: An event theme makes the
  message even more understandable,
  more memorable and more
  endearing.
Event Experience
    Logistics                 Marketing and Promo
    Venue                         Invitations
    Registration                  Promotions
    Atmosphere                    Ambiance
    Treats and Refreshments       Sales

                      EVENT
                    EXPERIENCE

    Program                          Finance
    Sequence                      Seed Money
    Technical                     Expense Monitoring
Logistics
 Venue                     Ambience
   Who are to attend?      F&B
   How many?               Cost
   What is the             Sanitation
    Objectives, Tone        Ingress and Egress
    and Theme?              Local Laws
   Indoor or outdoor       Reservation
   Accessibility           Electricity
   Safety and              Ventilation
    Security
Logistics
 Registration
   How will the Participants sign up?
   On site Registration
   What will Happen when they arrive at
    the event?
 Atmosphere
   What will be the overall look and feel?
   Execution of décor, lay out, sounds,
    tablescapes and even smell
Logistics
 Treats and Refreshment
   Pluses that can make the guest enjoy
    more the event?
   F&B
   Recreational activities?
Marketing and Promotions
 Invitations
   First Impression counts
   Who to invite
       Audience
       Speakers
       Sponsors
       Suppliers
   How
Marketing and Promotions
 Promotions
   How would you reach the target maket?
 Theme Ambiance
 Sales
   Ticket Sales?
   Policies o payment, collection, no show
    and cancellation
Program
 Sequence          Technical
   Speakers             Stage
   Talents             AV Equipment
   Audio Visual        Projector
    Presentation        Music
   Script              Event Lay out
   Host
Finance and Admin
 Seed Money
 Expenses
 Monitoring of funds
Contingency Planning
How will you manage the following:
 Objectives
   Objectives not met
 Audience
   Low attendance
   Overflow or over booked
   Audience walks out
Contingency Planning
 Format
   Difficult or costly
   Does not appeal to target market
 Venue
   Not available
   Power outage
   Weather
Contingency Planning
 Invitation
   Delayed Release
   Low Response Rate
 Registration
   Slow Registration process
   Lack of registration Materials
   Tickets?
Contingency Planning
 Atmosphere
   Special effects do not function
 Program
   Guest is not available on that date
   Goes overtime
 Food
   Not enough
 Crowd Control
Rules for the team
   Punctuality
   Breaks
   Access
   Attire
   Bag Inspection
   Meals
   Cleanliness and Orders

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Event management3

  • 2. Planning  Tone of event  Formal  Informal  Theme: An event theme makes the message even more understandable, more memorable and more endearing.
  • 3. Event Experience Logistics Marketing and Promo Venue Invitations Registration Promotions Atmosphere Ambiance Treats and Refreshments Sales EVENT EXPERIENCE Program Finance Sequence Seed Money Technical Expense Monitoring
  • 4. Logistics  Venue  Ambience  Who are to attend?  F&B  How many?  Cost  What is the  Sanitation Objectives, Tone  Ingress and Egress and Theme?  Local Laws  Indoor or outdoor  Reservation  Accessibility  Electricity  Safety and  Ventilation Security
  • 5. Logistics  Registration  How will the Participants sign up?  On site Registration  What will Happen when they arrive at the event?  Atmosphere  What will be the overall look and feel?  Execution of décor, lay out, sounds, tablescapes and even smell
  • 6. Logistics  Treats and Refreshment  Pluses that can make the guest enjoy more the event?  F&B  Recreational activities?
  • 7. Marketing and Promotions  Invitations  First Impression counts  Who to invite  Audience  Speakers  Sponsors  Suppliers  How
  • 8. Marketing and Promotions  Promotions  How would you reach the target maket?  Theme Ambiance  Sales  Ticket Sales?  Policies o payment, collection, no show and cancellation
  • 9. Program  Sequence  Technical  Speakers  Stage  Talents  AV Equipment  Audio Visual  Projector Presentation  Music  Script  Event Lay out  Host
  • 10. Finance and Admin  Seed Money  Expenses  Monitoring of funds
  • 11. Contingency Planning How will you manage the following:  Objectives  Objectives not met  Audience  Low attendance  Overflow or over booked  Audience walks out
  • 12. Contingency Planning  Format  Difficult or costly  Does not appeal to target market  Venue  Not available  Power outage  Weather
  • 13. Contingency Planning  Invitation  Delayed Release  Low Response Rate  Registration  Slow Registration process  Lack of registration Materials  Tickets?
  • 14. Contingency Planning  Atmosphere  Special effects do not function  Program  Guest is not available on that date  Goes overtime  Food  Not enough  Crowd Control
  • 15. Rules for the team  Punctuality  Breaks  Access  Attire  Bag Inspection  Meals  Cleanliness and Orders