EVERFI Webinar: From Paper to Action: Using a Code of Conduct Effectively
- 1. A Campus-Wide Approach to Sexual Assault Prevention February 14, 2017 From Paper to Action: Using a Code of Conduct Effectively Douglas Kelly Lead Legal Editor Corporate Compliance & Financial Education
- 2. AGENDA 1. Development and Improvement 2. Implementation 3. Measurement
- 3. Case Study: United Airlines Values Not Reflected in Code of Conduct “Our review shows that many things went wrong that day, but the headline is clear: our policies got in the way of our values and procedures interfered in doing what’s right.” - CEO Oscar Munoz SEC: Violating Code of Conduct Violates Law
- 5. The Legal Stuff Evaluation of Corporate Compliance Programs - Applicable Policies and Procedures - Gatekeepers - Accessibility
- 6. What Needs to Improve Mission Statement (what company stands for) Core Values (create attitudes desired) Responsibilities (what everyone needs to DO about it) Norms (Formal and Informal)
- 7. Case Study: Lehman Brothers compete aggressively in furthering the interests of the firm “The Lehman code of ethics and internal code of conduct do not offer much vision or guidance to the reader. . . . While it lays out the basic rules expected of all Lehman employees, executives missed the opportunity to create a unique code expressing strong ethical principles. . . The Lehman code did a basic job of protecting the organization against illegal actions by employees, but it did little to advance an ethical culture that might have sustained them.”
- 8. Reevaluate.
- 10. Operations Recruitment & Retention Brand Product Third Party Relationships Customer Service Human Resources Strategy
- 11. Culture Tone from the Top Management Legitimacy Daily Actions Values + Reporting Training Six Elements of a Compliance Culture
- 12. Training Tone Immediate Utility Engagement Reinforcement The Value of Conduct Training
- 13. Case Study: Microsoft Microsoft Runs on Trust Campaign - Eliminated 90% of Policies - Values Reflected in All Aspects of Business - Management Training - Transparency Ethisphere. (2017). Peeking Through the Windows.
- 14. It starts with you.
- 15. MEASUREMENT
- 16. Climate Survey Harvard Business Review Study on Google’s Project Oxygen Ethisphere What companies are asking.
- 18. The Follow Up Identify Risks Act off Benchmarks Reporting
- 19. This is definitely possible.
- 21. About EverFi Acquired LawRoom in 2016 and Workplace Answers in 2017, online compliance training providers. Content team includes instructional writers, designers, attorneys, to ensure accuracy, effectiveness. Research team of data analysts, lawyers, and scientists.
- 22. Questions
- 23. Contact Michele Collu Demand Generation Manager mcollu@everfi.com