Everything you know about SEO is wrong
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The document discusses the evolution and major updates in SEO from 2011 to 2012, highlighting significant algorithm changes like Panda and Penguin that affected search rankings. It emphasizes the challenge of keeping up with frequent updates, as 79.7% of search result pages change daily. In conclusion, it underscores the importance of quality content and strategic SEO practices over traditional keyword-focused tactics.
Everything you know about SEO is wrong
- 1. Everything you know about SEO is wrong September 2012 Phil Buckley SEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
- 2. The Old SEO Home
- 3. What’s changed? February 23, 2011 – Panda 1.0 A major algorithm update hit sites hard, affecting up to 12% of search. Panda seemed to crack down on thin content, content farms, sites with high ad-to- content ratios, and a number of other quality issues.
- 4. The +1 Button — March 30, 2011 Panda 2.0 — April 11, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011 516 Algo Updates — September 21, 2011 This wasn't an update, but it was an amazing revelation. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. Query Encryption — October 18, 2011 Freshness Update — November 3, 2011
- 5. What do we know? 8 events tracked = 1.6% of 516 changes, 0.28% of 2,800 tests This slide was lifted directly from Dr. Pete’s MozCon presentation
- 6. Search + Your World — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Penguin — April 24, 2012 After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. Knowledge Graph — May 16, 2012 Panda 3.7 — June 8, 2012 Link Warning Confusion — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012
- 7. Wait… 7-Result SERPs ? from http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
- 9. Long-term domain diversity Gradual decline with 2 large drops: (1) Penguin & (2) “Bigfoot” This slide was lifted directly from Dr. Pete’s MozCon presentation
- 10. What’s a normal day for Google? 79.7% of SERPs change every 24 hours 1,000 SERPs over 2 months (May + June 2012) This slide was lifted directly from Dr. Pete’s MozCon presentation
- 11. But an awesome site is still enough right?
- 12. John Mueller Senior Google Webmaster Trend Analyst Google Webmaster Central “It's one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site - your content - appropriately.”
- 15. Can scrapers still compete?
- 16. Are you ready to do SEO without knowing what keywords are driving traffic?
- 17. Not provided 45% of my search traffic comes in as “not provided”
- 18. Shit just got real.
- 20. YOU HAVE TO BE
- 22. NFL.com New York New Cleveland Giants England Browns Patriots 10,000 8,000 1,000 Eli Manning Tom Brady Colt McCoy 5,000 5,000 300
- 23. The Drop off
- 24. Get your content ready
- 26. F.A.Q. Should I do SEO myself while running my business? No. What should I focus on? Content. When is the next SEO Meetup? October 30th. Live site audit(s).
- 27. Thank you for coming Special thanks to our sponsors:
Editor's Notes
- #3: This was life as an SEO the last 18 months