The War Between Theory and Practice
Fallacies
Inverse relationship between text and images Text = Images 1
Inverse relationship between Content and Design Content = Design 1
Inverse relationship between Design and technology Design = Technology 1
(dead-end strategy) = Visual rhetoric Graphic design + Interface design
(dead-end strategy) = Visual rhetoric Graphic design + Interface design
Research + technology + design = new scholarly vernaculars = New Scholarly Vernaculars Research  + Technology + Design
Media Arts & Practice (iMAP) PhD program http://cinema.usc.edu/imap
Vectors: Journal of Culture and Technology in a Dynamic Vernacular http://vectorsjournal.net
Paradigm shift + =
Technology transforms research Technology transforms research Paradigm shifts
Design informstechnology Technology transforms research Design informs technology Paradigm shifts
Research and design inform each other Technology transforms research Design informs technology Research  design Paradigm shifts
Multi-modal scholarship Technology transforms research Design informs technology Research  design (multi-modal scholarship) Paradigm shifts
Dissolution of binaries Dissolution of binaries: Front-end  /  Back-end Paradigm shifts
Dissolution of binaries Dissolution of binaries: Front-end  /  Back-end (Design) \  (Technology) Paradigm shifts
Paradigm shifts  Information presentation Information architecture Paradigm shifts Paradigm shifts
Objects of communication --> tools to think with  Information presentation Information architecture Objects of  communication Tools to  think with Paradigm shifts
Objects of communication --> tools to think with  Information presentation Information architecture Objects of  communication Evocative knowledge objects Paradigm shifts
Spatialization of information Spatialization of Information Paradigm shifts
Scholarship as dynamic subsystem Spatialization of Information Scholarship as a dynamic sub-system within a larger  media and information ecology Paradigm shifts
IML Island: Second Life
IML Island: Second Life
Peggy Weil and Nonny de la Pena: Gone Gitmo
Gone Gitmo: Constitution Day 2007
Images = interface / index = Representation Images Paradigm shifts
Images = interface / index = Representation Images = Images Interface / Index Paradigm shifts
Ridley Scott |  Blade Runner  | 1982
Microsoft vs. Google
Microsoft |  Photosynth : Notre Dame Cathedral | 2007 “…collective memory”
Microsoft |  Virtual Earth  | 2007 “…capturing history”
Microsoft |  Virtual Earth  | 2007
Microsoft |  Virtual Earth: Bird’s Eye View  | 2007
Microsoft |  Virtual Earth: Bird’s Eye View  | 2007
Microsoft |  Virtual Earth: Bird’s Eye View  | 2007
Microsoft |  Virtual Earth: Bird’s Eye View  | 2007
History + Digital equals total archive or chaos = Total archive History + Digital
History + Digital equals total archive or chaos = Total archive History + Digital Recombinant chaos or
University of Virginia |  Rome Reborn  | 2007
IBM | Second Life: Forbidden City recreation | 2006
Vassar College | Second Life: Sistine Chapel recreation | 2007
U.S. Secret Service |  The Assassination of John F. Kennedy  | 1965
Ant Farm |  The Eternal Frame  | 1975
Oliver Stone |  JFK  | 1991 Quantum Leap  | “Lee Harvey Oswald” | 1992
The X-Files  | “Musings of a Cigarette Smoking Man” | 1996
Traffic |  JFK Reloaded  | 2004
Traffic |  JFK Reloaded  | 2004
Traffic |  JFK Reloaded  | 2004
Traffic |  JFK Reloaded  | 2004
Avatar Promotions | Second Life: Dealey Plaza recreation | 2007
Avatar Promotions | Second Life: Dealey Plaza recreation | 2007
Avatar Promotions | Second Life: Dealey Plaza recreation | 2007
Google | Google Maps | 2007
Google |  Street View  | 2007
Google |  Google Earth  | 2007
Google |  Google Earth  | 2007
Google |  Google Earth  | 2007
Google |  Google Earth  | 2007
Veronica Paredes, Kristy Kang, Diana Hughes |  Spatial Palimpsest  | 2007
Masaki Fujihata |  [email_address]  | 2002
Masaki Fujihata |  Field-Work@Hayama  | 2005
Michael Naimark:  Viewfinder
Second Life map
Dubai | 2007

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The War Between Theory and Practice