Fair Ripping: Media in the Classroom Steve Anderson + Holly Willis Institute for Multimedia Literacy USC School of Cinematic Arts 6.13.2008  New Media Consortium
-Lawrence Lessig “ Fair use is not the right to use copyrighted materials, it’s the right to hire a lawyer.” Fair Use Sucks!
Conversations about Fair Use should not be solely the domain of experts (i.e., lawyers and technologists) We also need to hear from people who depend on fair use for everyday cultural practices: -Educators -Media makers -Librarians -Students -Fans
Polarization of discourse surrounding copyright Rhetorical
Polarization of discourse surrounding copyright Legal
Polarization of discourse surrounding copyright Technical
Polarization of discourse surrounding copyright Cultural
Polarization of discourse surrounding copyright Cultural
Polarization of discourse surrounding copyright Cultural
Polarization of discourse surrounding copyright Cultural
Is there a role for civil disobedience? http://www.negativland.com http://www.greytuesday.org Is there a role for electronic civil disobedience? http://www.geocities.com/frankentoons
Abuse of Power http://www.youwouldnt.net http://www.respectcopyrights.com MPAA:  Piracy It’s a Crime Abuse of Power  (2006) Who are the real pirates?
Faden / Maloney A Fair(y) Use Tale Eric Faden Gimme the Mermaid Negativland & Tim Maloney What kind of access to culture do we want?
Berkman Center for Internet & Society Harvard Law School http://cyber.law.harvard.edu
The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital Age  (2006)   Lack of clarity Digital Rights Management Impracticality of licensing Undue gatekeeping William Fisher & William McGeveran Berkman Center for Internet and Society http://cyber.law.harvard.edu/media/files/copyrightandeducation.html
What’s the problem? Fear Confusion Lack of support
What’s the solution? Get informed Get connected Get active
Top Ten Reasons to be hopeful about Fair Use
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are
Critical Commons Critical Commons http://criticalcommons.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor
YouTomb YouTomb http://youtomb.mit.edu
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business
Prelinger Prelinger Collection at Internet Archive http://archive.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work
Defective by design Defective by Design http://defectivebydesign.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers
Chilling effects Chilling Effects http://www.chillingeffects.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks
Wikipedia / Long Tail Wikipedia http://www.wikipedia.org The Long Tail http://www.thelongtail.com
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture
DIY 24/7: DIY Video Summit http://www.video24-7.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements
Open source software From open source software…
Open education … to open education http://ocw.mit.edu http://www.oercommons.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements 2. Media and learning
MacArthur Foundation: Digital Media & Learning http://www.macfound.org
Critical Commons Critical Commons http://criticalcommons.org
Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business  7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements 2. Media in education  1. It sucks
Unhappy birthday Unhappy Birthday http://www.unhappybirthday.com
Confu CONFU | 1996   FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA NONLEGISLATIVE REPORT OF THE SUBCOMMITTEE ON COURTS AND INTELLECTUAL PROPERTY COMMITTEE ON THE JUDICIARY US HOUSE OF REPRESENTATIVES 4.2.2 Text Material Up to 10% or 1000 words, whichever is less, in the aggregate of a copyrighted work consisting of text material may be reproduced or otherwise incorporated as part of a multimedia project created under Section 2 of these guidelines. An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems by different poets from any anthology may be used. For poems of greater length, 250 words may be used but no more than three excerpts by a poet, or five excerpts by different poets from a single anthology may be used.  Should Fair Use look like this?
CSM / Duke http://www.law.duke.edu/cspd/comics Or like this? http://www.centerforsocialmedia.org/resources/publications/statement_of_best_practices_in_fair_use
Center for social media Center for Social Media http://www.centerforsocialmedia.org
Electronic frontier Electronic Frontier Foundation http://www.eff.org
Creative Commons Creative Commons http://creativecommons.org
Participatory Culture Participatory Culture Foundation http://participatoryculture.org
Free culture Free Culture http://freeculture.org
Transformative Works Organization for Transformative Works http://www.transformativeworks.org
Project remix Project Remix  | Disney-ABC & USC Cinematic Arts | 2007 Creative Commons Chair, Joi Ito after meeting with executives at Disney-ABC

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Fair Use & Critical Commons

  • 1. Fair Ripping: Media in the Classroom Steve Anderson + Holly Willis Institute for Multimedia Literacy USC School of Cinematic Arts 6.13.2008 New Media Consortium
  • 2. -Lawrence Lessig “ Fair use is not the right to use copyrighted materials, it’s the right to hire a lawyer.” Fair Use Sucks!
  • 3. Conversations about Fair Use should not be solely the domain of experts (i.e., lawyers and technologists) We also need to hear from people who depend on fair use for everyday cultural practices: -Educators -Media makers -Librarians -Students -Fans
  • 4. Polarization of discourse surrounding copyright Rhetorical
  • 5. Polarization of discourse surrounding copyright Legal
  • 6. Polarization of discourse surrounding copyright Technical
  • 7. Polarization of discourse surrounding copyright Cultural
  • 8. Polarization of discourse surrounding copyright Cultural
  • 9. Polarization of discourse surrounding copyright Cultural
  • 10. Polarization of discourse surrounding copyright Cultural
  • 11. Is there a role for civil disobedience? http://www.negativland.com http://www.greytuesday.org Is there a role for electronic civil disobedience? http://www.geocities.com/frankentoons
  • 12. Abuse of Power http://www.youwouldnt.net http://www.respectcopyrights.com MPAA: Piracy It’s a Crime Abuse of Power (2006) Who are the real pirates?
  • 13. Faden / Maloney A Fair(y) Use Tale Eric Faden Gimme the Mermaid Negativland & Tim Maloney What kind of access to culture do we want?
  • 14. Berkman Center for Internet & Society Harvard Law School http://cyber.law.harvard.edu
  • 15. The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital Age (2006) Lack of clarity Digital Rights Management Impracticality of licensing Undue gatekeeping William Fisher & William McGeveran Berkman Center for Internet and Society http://cyber.law.harvard.edu/media/files/copyrightandeducation.html
  • 16. What’s the problem? Fear Confusion Lack of support
  • 17. What’s the solution? Get informed Get connected Get active
  • 18. Top Ten Reasons to be hopeful about Fair Use
  • 19. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are
  • 20. Critical Commons Critical Commons http://criticalcommons.org
  • 21. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor
  • 23. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business
  • 24. Prelinger Prelinger Collection at Internet Archive http://archive.org
  • 25. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work
  • 26. Defective by design Defective by Design http://defectivebydesign.org
  • 27. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers
  • 28. Chilling effects Chilling Effects http://www.chillingeffects.org
  • 29. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks
  • 30. Wikipedia / Long Tail Wikipedia http://www.wikipedia.org The Long Tail http://www.thelongtail.com
  • 31. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture
  • 32. DIY 24/7: DIY Video Summit http://www.video24-7.org
  • 33. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements
  • 34. Open source software From open source software…
  • 35. Open education … to open education http://ocw.mit.edu http://www.oercommons.org
  • 36. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements 2. Media and learning
  • 37. MacArthur Foundation: Digital Media & Learning http://www.macfound.org
  • 38. Critical Commons Critical Commons http://criticalcommons.org
  • 39. Top Ten Reasons to be hopeful about Fair Use 10. The more you know, the less scared you are 9. The Digital Millennium Copyright Act (DMCA) safe harbor 8. Sharing is good business 7. Digital Rights Management (DRM) doesn’t work 6. Aggressive tactics of MPAA and RIAA radicalizing consumers 5. Mainstreaming of participatory culture and peer networks 4. Vibrancy of remix culture 3. Open source movements 2. Media in education 1. It sucks
  • 40. Unhappy birthday Unhappy Birthday http://www.unhappybirthday.com
  • 41. Confu CONFU | 1996 FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA NONLEGISLATIVE REPORT OF THE SUBCOMMITTEE ON COURTS AND INTELLECTUAL PROPERTY COMMITTEE ON THE JUDICIARY US HOUSE OF REPRESENTATIVES 4.2.2 Text Material Up to 10% or 1000 words, whichever is less, in the aggregate of a copyrighted work consisting of text material may be reproduced or otherwise incorporated as part of a multimedia project created under Section 2 of these guidelines. An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems by different poets from any anthology may be used. For poems of greater length, 250 words may be used but no more than three excerpts by a poet, or five excerpts by different poets from a single anthology may be used. Should Fair Use look like this?
  • 42. CSM / Duke http://www.law.duke.edu/cspd/comics Or like this? http://www.centerforsocialmedia.org/resources/publications/statement_of_best_practices_in_fair_use
  • 43. Center for social media Center for Social Media http://www.centerforsocialmedia.org
  • 44. Electronic frontier Electronic Frontier Foundation http://www.eff.org
  • 45. Creative Commons Creative Commons http://creativecommons.org
  • 46. Participatory Culture Participatory Culture Foundation http://participatoryculture.org
  • 47. Free culture Free Culture http://freeculture.org
  • 48. Transformative Works Organization for Transformative Works http://www.transformativeworks.org
  • 49. Project remix Project Remix | Disney-ABC & USC Cinematic Arts | 2007 Creative Commons Chair, Joi Ito after meeting with executives at Disney-ABC