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Understanding CLOUD
• Perception about Cloud
• Evolution of Computing
• Could Computing Views & Definition
• Cloud Services
• Types of Clouds
• Cloud Success Stories
• Cloud Brokers & Types
• Functions of Cloud Brokers
AgendaAgenda
Cloud computing is simply a buzzword
used to repackage grid computing and
utility computing, both of which have
existed for decades.”
Cloud Computing – Whatis.comCloud Computing – Whatis.com
Applying the resources of many
computers in a network to a single
problem at the same time - usually to a
scientific or technical problem that
requires a great number of computer
processing cycles or access to large
amounts of data
SETI (Search for Extraterrestrial
Intelligence)
Over view of Grid ComputingOver view of Grid Computing
Grid Cloud
Underlying concept Utility Computing Utility Computing
Main benefit Solve computationally
complex problems
Provide a scalable
standard environment for
network-centric
application development,
testing and deployment
Resource distribution /
allocation
Negotiate and manage
resource sharing;
schedulers
Simple user <-> provider
model; pay-per-use
Domains Multiple domains Single domain
Character / history Non-commercial, publicly
funded
Commercial
Utility computing is the packaging of computing resources, such as computation
and storage, as a metered service similar to a traditional public utility (such as
electricity, water, natural gas, or telephone network)
Grid, Utility, Cloud Computing,Grid, Utility, Cloud Computing,
Evolution from Grid to Cloud ComputingEvolution from Grid to Cloud Computing
1980s1980s 1990s1990s 20092009 TodayToday1970s1970s
5th Generation Of Computing
Evolution of Computing,Evolution of Computing,
Cloud Computing DefinitionCloud Computing Definition
Executive
“A buyer centric view of technology where applications
are available, through purchase, rental or even
development, wherever and whenever”
-----------------------------------------------------------------------------------
CFO
“An approach to consume technology in a pay-as-you-
go model where consumers only pay for what they use”
-----------------------------------------------------------------------------------
CIO “A comprehensive virtualization model for technology
from infrastructure through application delivery”
Cloud computing is all of these things!
Perception of Cloud Computing,Perception of Cloud Computing,
Cloud computing is Internet-based computing, whereby shared resources,
software and information, are provided to computers and other devices on-
demand, like the electricity grid.
--- Wikipedia
Definition of Cloud Computing,Definition of Cloud Computing,
• On demand self service
• Ubiquitous network access
• Location independent
• Resource pooling
• Rapid Elasticity
• Pay per use
Features of Cloud Computing,Features of Cloud Computing,
Cloud Services Definitions (XAAS)
Cloud ServicesCloud Services
• Everything as a Service (EaaS, Xaas, *aaS)
is a concept of Software components across
the network
• It is a sub sect of Cloud computing
• Most popular being SaaS
• Many service types try to re use cloud
computing
XAASXAAS
• Most common types are:
– IAAS
– PAAS
– SAAS
• Other Services are:
– DAAS
– NAAS
– CAAS
Cloud ServicesCloud Services
Major Cloud Computing Services
Major cloud computing servicesMajor cloud computing services
• SAAS – Software as a service
• The application itself is provided
by service provider
Examples:
– ENTERPRISE: SalesForce.com,
WebEx, Officelive
– USER MAIL: gmail, Hotmail, Yahoo
– USER PICS: flickr, picasa
SAASSAAS
IAAS (Infrastructure as a service)
• Offers capacity for rent, basically hosted data
centers and Servers
• An evolution of web site and server hosting
services provided by VPS
Examples:
– Verizon's CAAS (Computing as a service)
– AT&T (Hosting & Storage)
IAASIAAS
PAAS (Platform as a service)
• Platforms enable application developers to host
their services
Example:
– Google’s AppEngine
PAASPAAS
A Simple Service Map
A simple service mapA simple service map
NAAS – Network as a service
• Provides global network capacity like
CDN’s ( Content Delivery Network)
Example, known video CDN’s like
– Akamai
– Limelight
– L3
– Amazon CloudFront
CDN: Usually a hosting service who has multiple servers that can
provide the endpoint connection for your stream users
NAASNAAS
DAAS: Data as a Service
• A service or web service provides access and
analytics around a set of propriety set of
aggregated data
Example:
– Salary.com – Collects data from users and
sells the same to companies
DAASDAAS
CAAS (Communication as a service)
• Is a type of enterprise communications
where third party vendor manages
Hardware and Software required for VOIP
Example:
– IP-Centrax a remote PBX
CAASCAAS
Service Maps
Service mapsService maps
Cloud TypesCloud Types
• Private
• Public
• Hybrid
Services are delivered to the
client via internet from third party
service provider
Example:
– Amazon
Public cloudPublic cloud
These services are managed and provided with in an organization
characterized by less restriction on bandwidth fewer security restrictions
and legal requirements compared to public cloud
Example:
– HP Data centers
Private cloudPrivate cloud
Public Vs PrivatePublic Vs Private
It is a combination of services provided by the Private and public cloud
Example:
– ERP in private cloud
– Sales & Email in public
Hybrid CloudsHybrid Clouds
Map of Players in the IndustryMap of Players in the Industry
Left Side
• Cloud Providers - vendors who provide server hardware in commodity form, as a
virtualized cloud
• Cloud Deployment - solutions surrounding the deployment of applications to a
virtualized cloud
• Virtual Appliances - packaging and virtualization format solutions for provisioning
applications into a cloud
• Topology Management - solutions focused on the coordination of many virtual
appliances (app, DB, network) in the cloud to form a full deployment
• Billing, Contract Management - solutions that provide metering, billing, pricing, and
contract management to help charge for use of a system
• Security - solutions focused on solving security requirements in these markets
• Data - services that deliver/retain data for applications
• Hosters 2.0 - Hosting Service Providers with SaaS focus. Perhaps a controversial
grouping and impossible to define, these hosters tend to appear over and over in
these markets
• Nerd Stuff - geeky topics fall into this category. MapReduce is mechanism for solving
large computing tasks, like Google Search indexing
Legend of left sideLegend of left side
Right Side
• On Demand Apps - the heart of the SaaS market, only a few depicted here
but we could add "...and a cast of thousands". These are the end application
products offered for consumption in a SaaS model
• Integration as a Service - service solutions that help in integrating multiple
systems, possibly multiple SaaS systems
• Content as a Service - hosted content repositories
• BPM and Workflow - service based offerings for managing workflow and
process
• Platform as a Service - incarnations of the PaaS concept
Legend of Right sideLegend of Right side
• Cloud Providers
– Amazon EC2
– IBM Blue Cloud
– Joyent
– GoGrid
– SunGrid
• On Demand Apps
– Oracle On Demand Apps
– Salesforce SFA
– Netsuite ERP
– Google Apps
• Integration as a Service
– Boomi
– Mule OnDemand
– OpSource Connect (OSB)
– Amazon SQS
– Microsoft BizTalk Services
• Content as a Service
– SpringCM
– Clickability
– Xythos OnDemand
– GoogleBase
• BPM and Workflow
– ProcessMaker
– BPM as a Service
– Appian Anywhere
– Skemma
– Intensil
• Platform as a Service
(PaaS)
– Bungee Labs Connect
– Etelos
– Coghead
– Google App Engine
– Intuit QuickBase
– Salesforce force.com
– LongJump
– Apprenda SaaSGrid
– Oracle SaaS Platform
• Cloud Deployment
– Virtual Appliances
• Packaging
– rPath
– CohesiveFT
• Formats
– VMWare
– Xen
– Parallels
– BEA Weblogic Server VE
– Topology Management
– 3Tera AppLogic
– Elastra Cloud Server
• Billing, Contract Mgmt
– OpSource/LeCayla
– Aria
– eVapt
– Amazon DevPay
– Zuora
• Security
– OpenID
– OAuth
– Security as a Service
– Ping Identity
• Data
– Storage as a Service
– Amazon S3
– Box.net
– Google Base
– Database as a Service
– Amazon SimpleDB
– Trackvia
– Microsoft SSDS
• Hosters 2.0
– OpSource
– Jamcracker
– Rackspace
• Nerd Stuff
– MapReduce
– Apache Hadoop
– Google MapReduce
Cloud Computing Success Stories
Cloud success storiesCloud success stories
Cloud Success stories -2
Cloud success storiesCloud success stories
Cloud Brokers
Cloud BrokersCloud Brokers
"The future of cloud computing will be permeated with the
notion of brokers negotiating relationships between providers
of cloud services and the service customers. [...]
Enhancement will include managing access to these
services, providing greater security or even creating
completely new services."
— Frank Kenney
Cloud BrokersCloud Brokers
• With a plethora of cloud providers, each with a their own
API/set of services/pricing model/etc it would be quite
cumbersome for the end-user to programmatically
access each service
• The cloud broker creates the layer of abstraction
between the user and providers so that the end users
can see one cohesive view of all of the services
Need for Cloud BrokersNeed for Cloud Brokers
• Cloud Service Intermediation: Building services atop
an existing cloud platform, such as additional security or
management capabilities.
• Aggregation: Deploying customer services over multiple
cloud platforms.
• Cloud Service Arbitrage: Brokers supply flexibility and
“opportunistic choices” – and foster competition between
clouds.
Types of Cloud BrokersTypes of Cloud Brokers
A cloud broker provides a single interface through which
you can manage multiple clouds and share resources
across clouds.
A cloud broker provides the following capabilities:
– Single interface for interacting with multiple clouds
– It operates outside of the clouds it controls and monitors those
clouds
– It detects cloud failures and reacts in some appropriate way to
those failures
– It can move infrastructure elements from one cloud (public or
private) to another
Functions of Cloud BrokersFunctions of Cloud Brokers
Company Specializes In
A Cloud solution provider offering solutions using
SalesForce.com, Amazon, Google
Offers Cloud based technology solutions to Mid-
sized and Enterprise companies
Provides solutions for Salesforce, Netsuite,Taleo,
Quickbooks, Microsoft Dynamics, Zuora,
EDI/Supply chain, Peachtree, Rightnow users
delivers global B2B e-commerce integration
solutions
Cloud Brokers – SampleCloud Brokers – Sample
ConclusionConclusion

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Evolution of the cloud

  • 2. • Perception about Cloud • Evolution of Computing • Could Computing Views & Definition • Cloud Services • Types of Clouds • Cloud Success Stories • Cloud Brokers & Types • Functions of Cloud Brokers AgendaAgenda
  • 3. Cloud computing is simply a buzzword used to repackage grid computing and utility computing, both of which have existed for decades.” Cloud Computing – Whatis.comCloud Computing – Whatis.com
  • 4. Applying the resources of many computers in a network to a single problem at the same time - usually to a scientific or technical problem that requires a great number of computer processing cycles or access to large amounts of data SETI (Search for Extraterrestrial Intelligence) Over view of Grid ComputingOver view of Grid Computing
  • 5. Grid Cloud Underlying concept Utility Computing Utility Computing Main benefit Solve computationally complex problems Provide a scalable standard environment for network-centric application development, testing and deployment Resource distribution / allocation Negotiate and manage resource sharing; schedulers Simple user <-> provider model; pay-per-use Domains Multiple domains Single domain Character / history Non-commercial, publicly funded Commercial Utility computing is the packaging of computing resources, such as computation and storage, as a metered service similar to a traditional public utility (such as electricity, water, natural gas, or telephone network) Grid, Utility, Cloud Computing,Grid, Utility, Cloud Computing,
  • 6. Evolution from Grid to Cloud ComputingEvolution from Grid to Cloud Computing
  • 7. 1980s1980s 1990s1990s 20092009 TodayToday1970s1970s 5th Generation Of Computing Evolution of Computing,Evolution of Computing,
  • 8. Cloud Computing DefinitionCloud Computing Definition
  • 9. Executive “A buyer centric view of technology where applications are available, through purchase, rental or even development, wherever and whenever” ----------------------------------------------------------------------------------- CFO “An approach to consume technology in a pay-as-you- go model where consumers only pay for what they use” ----------------------------------------------------------------------------------- CIO “A comprehensive virtualization model for technology from infrastructure through application delivery” Cloud computing is all of these things! Perception of Cloud Computing,Perception of Cloud Computing,
  • 10. Cloud computing is Internet-based computing, whereby shared resources, software and information, are provided to computers and other devices on- demand, like the electricity grid. --- Wikipedia Definition of Cloud Computing,Definition of Cloud Computing,
  • 11. • On demand self service • Ubiquitous network access • Location independent • Resource pooling • Rapid Elasticity • Pay per use Features of Cloud Computing,Features of Cloud Computing,
  • 12. Cloud Services Definitions (XAAS) Cloud ServicesCloud Services
  • 13. • Everything as a Service (EaaS, Xaas, *aaS) is a concept of Software components across the network • It is a sub sect of Cloud computing • Most popular being SaaS • Many service types try to re use cloud computing XAASXAAS
  • 14. • Most common types are: – IAAS – PAAS – SAAS • Other Services are: – DAAS – NAAS – CAAS Cloud ServicesCloud Services
  • 15. Major Cloud Computing Services Major cloud computing servicesMajor cloud computing services
  • 16. • SAAS – Software as a service • The application itself is provided by service provider Examples: – ENTERPRISE: SalesForce.com, WebEx, Officelive – USER MAIL: gmail, Hotmail, Yahoo – USER PICS: flickr, picasa SAASSAAS
  • 17. IAAS (Infrastructure as a service) • Offers capacity for rent, basically hosted data centers and Servers • An evolution of web site and server hosting services provided by VPS Examples: – Verizon's CAAS (Computing as a service) – AT&T (Hosting & Storage) IAASIAAS
  • 18. PAAS (Platform as a service) • Platforms enable application developers to host their services Example: – Google’s AppEngine PAASPAAS
  • 19. A Simple Service Map A simple service mapA simple service map
  • 20. NAAS – Network as a service • Provides global network capacity like CDN’s ( Content Delivery Network) Example, known video CDN’s like – Akamai – Limelight – L3 – Amazon CloudFront CDN: Usually a hosting service who has multiple servers that can provide the endpoint connection for your stream users NAASNAAS
  • 21. DAAS: Data as a Service • A service or web service provides access and analytics around a set of propriety set of aggregated data Example: – Salary.com – Collects data from users and sells the same to companies DAASDAAS
  • 22. CAAS (Communication as a service) • Is a type of enterprise communications where third party vendor manages Hardware and Software required for VOIP Example: – IP-Centrax a remote PBX CAASCAAS
  • 24. Cloud TypesCloud Types • Private • Public • Hybrid
  • 25. Services are delivered to the client via internet from third party service provider Example: – Amazon Public cloudPublic cloud
  • 26. These services are managed and provided with in an organization characterized by less restriction on bandwidth fewer security restrictions and legal requirements compared to public cloud Example: – HP Data centers Private cloudPrivate cloud
  • 28. It is a combination of services provided by the Private and public cloud Example: – ERP in private cloud – Sales & Email in public Hybrid CloudsHybrid Clouds
  • 29. Map of Players in the IndustryMap of Players in the Industry
  • 30. Left Side • Cloud Providers - vendors who provide server hardware in commodity form, as a virtualized cloud • Cloud Deployment - solutions surrounding the deployment of applications to a virtualized cloud • Virtual Appliances - packaging and virtualization format solutions for provisioning applications into a cloud • Topology Management - solutions focused on the coordination of many virtual appliances (app, DB, network) in the cloud to form a full deployment • Billing, Contract Management - solutions that provide metering, billing, pricing, and contract management to help charge for use of a system • Security - solutions focused on solving security requirements in these markets • Data - services that deliver/retain data for applications • Hosters 2.0 - Hosting Service Providers with SaaS focus. Perhaps a controversial grouping and impossible to define, these hosters tend to appear over and over in these markets • Nerd Stuff - geeky topics fall into this category. MapReduce is mechanism for solving large computing tasks, like Google Search indexing Legend of left sideLegend of left side
  • 31. Right Side • On Demand Apps - the heart of the SaaS market, only a few depicted here but we could add "...and a cast of thousands". These are the end application products offered for consumption in a SaaS model • Integration as a Service - service solutions that help in integrating multiple systems, possibly multiple SaaS systems • Content as a Service - hosted content repositories • BPM and Workflow - service based offerings for managing workflow and process • Platform as a Service - incarnations of the PaaS concept Legend of Right sideLegend of Right side
  • 32. • Cloud Providers – Amazon EC2 – IBM Blue Cloud – Joyent – GoGrid – SunGrid • On Demand Apps – Oracle On Demand Apps – Salesforce SFA – Netsuite ERP – Google Apps • Integration as a Service – Boomi – Mule OnDemand – OpSource Connect (OSB) – Amazon SQS – Microsoft BizTalk Services • Content as a Service – SpringCM – Clickability – Xythos OnDemand – GoogleBase • BPM and Workflow – ProcessMaker – BPM as a Service – Appian Anywhere – Skemma – Intensil • Platform as a Service (PaaS) – Bungee Labs Connect – Etelos – Coghead – Google App Engine – Intuit QuickBase – Salesforce force.com – LongJump – Apprenda SaaSGrid – Oracle SaaS Platform • Cloud Deployment – Virtual Appliances • Packaging – rPath – CohesiveFT • Formats – VMWare – Xen – Parallels – BEA Weblogic Server VE – Topology Management – 3Tera AppLogic – Elastra Cloud Server • Billing, Contract Mgmt – OpSource/LeCayla – Aria – eVapt – Amazon DevPay – Zuora • Security – OpenID – OAuth – Security as a Service – Ping Identity • Data – Storage as a Service – Amazon S3 – Box.net – Google Base – Database as a Service – Amazon SimpleDB – Trackvia – Microsoft SSDS • Hosters 2.0 – OpSource – Jamcracker – Rackspace • Nerd Stuff – MapReduce – Apache Hadoop – Google MapReduce
  • 33. Cloud Computing Success Stories Cloud success storiesCloud success stories
  • 34. Cloud Success stories -2 Cloud success storiesCloud success stories
  • 36. "The future of cloud computing will be permeated with the notion of brokers negotiating relationships between providers of cloud services and the service customers. [...] Enhancement will include managing access to these services, providing greater security or even creating completely new services." — Frank Kenney Cloud BrokersCloud Brokers
  • 37. • With a plethora of cloud providers, each with a their own API/set of services/pricing model/etc it would be quite cumbersome for the end-user to programmatically access each service • The cloud broker creates the layer of abstraction between the user and providers so that the end users can see one cohesive view of all of the services Need for Cloud BrokersNeed for Cloud Brokers
  • 38. • Cloud Service Intermediation: Building services atop an existing cloud platform, such as additional security or management capabilities. • Aggregation: Deploying customer services over multiple cloud platforms. • Cloud Service Arbitrage: Brokers supply flexibility and “opportunistic choices” – and foster competition between clouds. Types of Cloud BrokersTypes of Cloud Brokers
  • 39. A cloud broker provides a single interface through which you can manage multiple clouds and share resources across clouds. A cloud broker provides the following capabilities: – Single interface for interacting with multiple clouds – It operates outside of the clouds it controls and monitors those clouds – It detects cloud failures and reacts in some appropriate way to those failures – It can move infrastructure elements from one cloud (public or private) to another Functions of Cloud BrokersFunctions of Cloud Brokers
  • 40. Company Specializes In A Cloud solution provider offering solutions using SalesForce.com, Amazon, Google Offers Cloud based technology solutions to Mid- sized and Enterprise companies Provides solutions for Salesforce, Netsuite,Taleo, Quickbooks, Microsoft Dynamics, Zuora, EDI/Supply chain, Peachtree, Rightnow users delivers global B2B e-commerce integration solutions Cloud Brokers – SampleCloud Brokers – Sample