The document summarizes research from a book about effective managers. It presents 12 questions that were found to capture the most important factors for attracting, focusing, and retaining talented employees. These questions measure whether employees understand expectations, have support to do their work, can utilize their strengths, receive recognition, feel cared for, have opportunities to grow, and feel their work is important. While pay is a consideration, the research found the relationship with one's direct manager is the most critical factor in building a strong workplace.