EXECUTIONAL Company Credentials
- 1. EXECUTIONAL
- 2. ABOUT US EXECUTIONAL is a leading agency in organising, implementing and managing experiential and promotional campaigns. Trusted by the UK’s biggest brands since 2007, we pride ourselves on delivering amazing experiences and activations nationwide.
- 3. OUR SERVICES x Campaign Staffing Product Sampling Roadshows & Activations In-store & Retail Promotions 4,000 active promotional staff across 40 UK staffing hubs Creating and implementing amazing product sampling campaigns nationwide Drive sales and brand visibility to influence immediate and future buying decisions Create memorable, highly visible brand experiences – stimulating buzz, brand recall, social media engagement and driving reach beyond the activation
- 4. CAMPAIGN STAFFING • Over 4,000 engaging promotional staff across 40 staffing hubs for your next campaign or experiential brand activation • We provide specialist staff for a range of promotions and experiential activity - our selection is based on brand suitability, specific skill set and any required qualifications Brand AmbassadorsRetail & In-storeProduct SamplersEvent Managers Distribution Staff To oversee experiential activations, roadshows, tours and events. Distributing thousands of leaflets, samples and giveaways each year. Driving taste, trial and sales of your products in a range of locations. Proactive sales and demonstration staff to engage potential customers. The face of your campaign, driving engagement and visibility.
- 5. STAFFING PROCESS We select our staff members based on specific skill set, brand suitability and relevant qualifications. SUITABILITY We create bespoke briefing packs and host/organise training events for long-term campaigns. TRAINING Our event managers and head office teams provide 24/7 campaign support. MANAGEMENT Gauge consumer feedback and response using our bespoke reporting portal. REVIEW
- 6. PRODUCT SAMPLING Over 10 years experience sampling all manner of FMCG products, alcoholic beverages, fragrances, cosmetics and literature. Identify your audience and where to activate Location Disrupt the consumers ’ordinary’ day Engagement Incentivise purchase and impact future buying habits Trial Communicate key messaging and pique interest Method Create a brand experience to catalyse conversations Consideration 01 02 03 04 05
- 7. Reaching consumers at close proximity to point of purchase can create an influx of product sales. IN-STORE | RETAIL 04 Point of Purchase Retail Promotions Disruption Consideration Experience Trial Drive engagement through a creative activation and amazing brand experience Create Excitement 02 Drive Conversion 03 Encourage repeat purchase and build loyalty to drive word-of-mouth and social media recommendations Identify your audience and where to activate – at point of purchase, within stores, retail areas or shopping centres Location 01
- 8. ROADSHOWS & ACTIVATIONS Production In-house and using our trusted partners we can create amazing branded items and promotional vehicles Planning Identifying target audiences, corresponding activity locations, campaign visualisation and messaging Promotional Staffing A consistent event management team across all activations working alongside local brand ambassadors Logistics & Storage We can manage all campaign logistics and storage whether products are ambient, chilled or frozen with delivery at any time Training & Management Face-to-face training sessions supplemented with bespoke briefing packs to maintain consistency across activations
- 9. CASE STUDIES
- 10. Created a cohesive promotional campaign as part of a multi-agency process to consistently engage consumers both face-to-face and digitally Planning Organised two days face-to-face forecourt and vehicle safety training with both Shell & AA representatives Training Fully managed a nationwide team of 35 staff with activity running 5 days a week from July-November Management Engaging & sales uplifting campaign that operated within the safety confines of the forecourt – alongside helping thousands of Shell employees to communicate the new fuel formulation effectively Result CASE STUDY: SHELL PROJECT CHAMPIONS
- 11. Recruitment of a consistent event manager across 7 years of activity alongside a Food Hygiene Level 2 sampling team Planning Full 24/7 management of staff along with ground-level event managers. Reserve trained staff allocation for all events Management Bespoke reporting of staff and public feedback, sampling metrics and event photography for content creation Feedback An engaging sampling team to communicate the brand and their core values, sampling thousands of Yakult bottles each year nationwide Result CASE STUDY: YAKULT
- 12. CASE STUDY: RAF BENEVOLENT FUND Face-to-face training with the RAF Benevolent Fund, supplemented by EXECUTIONAL briefing packs Planning Full 24/7 management and on site event manager handling regular cash deposits Management Bespoke reporting of staff and public feedback with event photography for content creation Feedback A consistent, passionate event team across the month–long activity, raising thousands of pounds for the fund successfully Result
- 13. Designed and produced promotional stands and point of sale information alongside all campaign staffing Planning Full 24/7 management with a reserve allocation of staff with bespoke briefing packs created collaboratively with Hugo Boss Management Bespoke reporting of staff and public feedback, sampling metrics and event photography for content creation Feedback Full service experiential sampling campaign taking place in shopping centres nationwide - driving product sales and knowledge in a selection of key locations Result CASE STUDY: HUGO BOSS
- 14. Supplied all consumables, sampling equipment and promotional items along with providing full on site set up, storage and logistics Planning Full 24/7 management of staff aside booking and management of promotional space within centres nationwide Management Bespoke reporting of staff & public feedback with event photography for content creation Feedback Full service experiential campaign reaching thousands of consumers driving hundreds of sales nationwide - resulting in many retailers selling out of Breville Blend Active products consistently throughout the duration Result CASE STUDY: BREVILLE BLEND ACTIVE
- 15. Classroom and practical face-to-face training supplemented with briefing packs. Alongside all point of sale to add a retail element to the stand Planning Full 24/7 management and on site event managers, alongside coordinating all events, promotional space, chilled and ambient logistics Management Provided a detailed web-based reporting platform with sample and sales information, alongside collated staff and site feedback Feedback Provided a full service sampling campaign including all staffing, professional chefs and all sampling equipment at indoor and outdoor events Result CASE STUDY: DEBBIE & ANDREWS
- 16. Created a unique on-site driving simulator and training experience, coupled with sales coaching and an active selling campaign across the sales network Planning Full 24/7 management and all staff members safety trained by the AA face to face, along with completing online Forecourt Service Training Management Provided a detailed web-based reporting platform with collated staff and site feedback Feedback Reached petrol stations nationwide through a unique experiential pit crew experience to improve product awareness and sales uplift for both Shell staff members and consumers Result CASE STUDY: SHELL V-POWER NITRO +
- 17. Recruitment of two large sampling teams in London and Manchester to activate simultaneously Planning Full 24/7 management of staff along with ground-level event managers to control stock output and logistics Management Bespoke reporting of staff and public feedback with event photography for content creation Feedback Thousands of Müller products distributed across the Olympic Games supporting Team GB and driving product engagement Result CASE STUDY: MÜLLER
- 18. Remote training of 4 sampling teams working simultaneously across a nationwide tour Planning Full 24/7 management of teams along with ground-level event managers freshly bake products and control stock Management Bespoke reporting portal for staff metrics, feedback and public response with activity photography for content creation Feedback Live sampling of new Deli2Go pastry product range, freshly baked and sampled alongside key campaign communication Result CASE STUDY: SHELL FSC DELI2GO
- 19. Nationwide staffing team with fully trained and briefed staff reaching thousands of store across the UK Planning Full 24/7 management with a reserve allocation of staff, with store briefing calls and touch points during live days for feedback Management Bespoke reporting of staff and public feedback weekly and month, with event photography for content creation Feedback Thousands of activations across 3 years of activity reaching every store nationwide – with management of over 250+ same day activations Result CASE STUDY: SPECSAVERS
- 20. Recruitment of a team to deliver engaging activations at a range of locations along with production of branded clothing Planning Full 24/7 management of staff and event management team controlling set up and logistics Management Bespoke reporting of staff and public feedback, event photography for content creation Feedback Brand activations to engage consumers around a challenging subject enjoyably and with humour, in a unique experiential setting Result CASE STUDY: UNITED UTILITIES
- 21. Mapping and planning to match employee work schedule with visits from leading sales representatives in each region Planning Full 24/7 management of regional butler team along with campaign aspects such as storage, fulfilment logistics, vehicles and costume Management Bespoke reporting of staff and public feedback with event photography for content creation Feedback Created magical, surprise Celebrity Moments for hundreds of employees at their homes and workplaces to reward amazing employees and invigorate productivity Result CASE STUDY: CELEBRITY CRUISES
- 22. Booking of all promotional space nationwide and out of hours rigging & installation staff to create the experiential space at each location Planning Full 24/7 management of staff, and alongside out of hours rigging & installation staff to create the experiential space at each location Management Bespoke reporting of staff & public feedback with event photography for content creation Feedback Full service experiential campaign reaching thousands of consumers across its duration with full DBS checked staff Result CASE STUDY: LEGO
- 23. Acquisition of activity permissions for 9 major cities, alongside utilizing a logistics network with stock support vehicles delivering in to each location Planning Full 24/7 management of staff, and alongside event management on the ground - with fulfilment of storage vehicles and stock control Management Bespoke reporting of staff & public feedback with event photography for content creation Feedback High street and office sampling campaign reaching thousands of consumers with a fully controlled and managed by EXECUTIONAL Result CASE STUDY: GREEN GIANT
- 24. Face-to-face training day and creation of all branding, along with a trial activation approved by the Budgens network of retailers Planning Full 24/7 management of staff and trained staff allocation for all events. Logistics and storage of branding and sampling equipment Management Bespoke reporting of staff and public feedback, sampling metrics and event photography for content creation Feedback Engagement across the nationwide sales network, leading to a lasting working relationship with multiple brand activations Result CASE STUDY: BUDGENS
- 25. Acquisition of activity permissions for 7 major train stations with same day installation of branded flooring and event set up Planning Full 24/7 management of staff, alongside storage and logistics of all promotional materials and equipment Management Bespoke reporting of staff & public feedback with event photography for content creation Feedback Thousands of special edition Metro Game of Thrones newspapers distributed to commuters engaged by the creative experiential activation Result CASE STUDY: METRO