Exploring the Design and Effectiveness of Social Media Learning
Activities
Abstract
This study explored how experienced faculty are using social media to support student learning. More specifically it analyzed the types of social
media learning activities (SMLAs), their design, the cognitive processes that they support, and the types of knowledge that students engage in when
completing SMLAs. A multiple case-study design was conducted in Fall 2013, and data was gathered from five different cases of six faculty using
social media in their courses. The analysis of the SMLAs and students’ posts in SMLAs revealed that social media has the potential to support
student learning and promote different levels of cognitive processes and types of knowledge despite the lack of use of the social feature in social
media. The analysis also suggested that faculty used social media to replace Learning Management Systems.
Research Questions
1.  What types of learning activities
are designed through social
media?
a)  What cognitive processes do
SMLAs promote?
b)  What types of knowledge do
SMLAs promote?
2. What strategies do experienced
faculty use to design SMLAs?
Methodology
•  Multiple Case-Study
•  5 Faculty members at a higher
education institute
•  6 courses
•  Data Sources:
•  Course Documents
and Syllabi
•  Students’ Posts in
SMLAs
•  Faculty Interviews
(Initial & Follow-up)
•  Data Analysis:
•  Content Analysis
(Miles & Hubberman,
1994)
•  Deductive Analysis of
Interviews (Glesne,
2011; Miles &
Hubberman, 1994)
•  Open-coding of
Interviews (Glesne,
2011; Miles &
Hubberman, 1994)
Problem
•  There is little research on the
relationship between social media,
students’ learning and effective
pedagogical use (Rambe, 2012).
•  There are several conceptual
frameworks that support social
media implementation in the
classroom, but they are not based
on empirical research.
•  Few studies on social media have
focused on the design of social
media learning activities
•  More qualitative research is needed
to advance our understanding of
social media impact on students’
learning (Hung & Yuen, 2010).
•  There is a need to explore how
faculty are using social media in
higher education in order to inform
best practices
•  Writing essays
•  -Commenting on each other’s blogs
•  Accessing course material
•  Posting course artifacts
•  Reflection journal
Blogs
•  Collaborating to complete a task
•  Peer reviewing and editing
•  Sharing resources
•  Asking questions
•  Commenting on peer work
•  Reflecting on readings
Wikis
•  Asking and answering questions
•  Participating in discussion forums
•  Creating profiles
•  Sharing resources
•  Inviting guest experts
•  Posting notifications
Social
Networks
•  Posting tweets about a course topic
•  Tweeting class announcements and
reminders
•  Discussing a topic
•  Asking and answering questions
•  Voting on answers
Microblogs
•  Sharing a video
•  Uploading photos
•  Tagging photos
•  Commenting on photos
•  Summarizing important lecture points
•  Creating a video, recording
demonstrations
Media Sharing
Tools
Learning Activities in the
Literature
Findings
12 SMLAs:
4 Microblogging
3 Wiki
2 Blogging
1 podcasting
1 Infographic
1 YouTube
9/12 Public 10/12 Structured 8/12 Mandatory
Analysis of SMLAs Based on Bloom’s Taxonomy
Cognitive Processes
Social Media
Activities
Remember Understand Apply Analyze Evaluate Create
Twitter:
Personal
Transformation
Experiment
(PTE)
X
37.2%
X
95% 8.13%
X
X
12.8% 33.7%
Twitter: Online
Course
Participation
(and sharing
resources)
X
50%
X
X
22%
X
X X
12.9% 1.2%
Digital activism
Twitter projects
X X
X
X
X
X
Language Blog X
X
66.6%
X
X
40%
X
X
20%
X
13.3%
X
X
13.3%
X
X
100%
Digital Studies
Course Blog X
55.8%
X
X
86%
X
X
67%
X
X
58%
X
100%
Collaborative
Note-taking X
100%
X
100%
X
50%
X
X
33%
X
83%
X
100%
Podcasting X
X
100%
X
X
100%
X X
X
100%
Creating
Infographics
X
X
100%
X
X
100%
X
X
100%
Participatory
action video X X X
X
X
Analysis of Social Media
Learning Activities Based on
Bloom’s Taxonomy
•  “Remembering” and “Understanding” as
basic cognitive processes promoted in
SMLAs
•  Blogs and wiki SMLAs may promote several
cognitive processes
•  Blogs, wikis, and media creation tools may
promote the higher level cognitive process of
“Creating”
•  “Applying” portrayed in executing and
uploading in SMLAs
•  SMLAs may promote “Analyzing” through
linking and “Evaluating” through judging and
critiquing
•  Factual knowledge, a common outcome in
SMLAs;
•  Conceptual knowledge supported by linking
and tagging;
•  Procedural knowledge at the Creating level of
cognitive processes; and
•  Metacognitive knowledge through revisions
and self-knowledge.
Analysis of the SMLAs Based on Krathwohl’s (2002) Knowledge Dimensions
Knowledge Domain
Social Media Activities Factual Conceptual Procedural Metacognitive
Twitter: Personal
Transformation Experiment
(PTE)
X
44%
X
65% 1%
X
X
60%
Twitter: Online course
participation
X
X
68%
X
54%
Digital activism Twitter
projects
X
X
X
X
Language Blog
X
X
93%
X
X
40%
X
X
53%
X
X
13%
Digital Studies Course Blog X
X
65%
X
X
95%
X
30%
Collaborative Note-taking
X
100%
X
100%
X
X
22%
Podcasting X X X
X
100%
X
X
100%
Creating Infographics X
X
100%
X X
X
100%
Participatory action video X
X
X
X X
Analysis of Social Media
Learning Activities Based on
Krathwohl’s Knowledge
Dimensions
•  Matching the discipline with the social
media,
•  Selecting social media based on
affordances,
•  Taking advantage of the affordances of
social media,
•  Including media (website, video, audio)
sharing in the SMLA,
•  Integrating tools or social media affordances
that support dialogue, and
•  Other finding: making the SMLA mandatory
and not optional.
Strategies Used by
Experienced Faculty to Design
SMLAs
Ghania Zgheib, PhD
George Mason University
email: gzgheib@gmu.edu Twitter: @gueniazgheib

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Exploring the Design and Effectiveness of Social Media Learning Activities

  • 1. Exploring the Design and Effectiveness of Social Media Learning Activities Abstract This study explored how experienced faculty are using social media to support student learning. More specifically it analyzed the types of social media learning activities (SMLAs), their design, the cognitive processes that they support, and the types of knowledge that students engage in when completing SMLAs. A multiple case-study design was conducted in Fall 2013, and data was gathered from five different cases of six faculty using social media in their courses. The analysis of the SMLAs and students’ posts in SMLAs revealed that social media has the potential to support student learning and promote different levels of cognitive processes and types of knowledge despite the lack of use of the social feature in social media. The analysis also suggested that faculty used social media to replace Learning Management Systems. Research Questions 1.  What types of learning activities are designed through social media? a)  What cognitive processes do SMLAs promote? b)  What types of knowledge do SMLAs promote? 2. What strategies do experienced faculty use to design SMLAs? Methodology •  Multiple Case-Study •  5 Faculty members at a higher education institute •  6 courses •  Data Sources: •  Course Documents and Syllabi •  Students’ Posts in SMLAs •  Faculty Interviews (Initial & Follow-up) •  Data Analysis: •  Content Analysis (Miles & Hubberman, 1994) •  Deductive Analysis of Interviews (Glesne, 2011; Miles & Hubberman, 1994) •  Open-coding of Interviews (Glesne, 2011; Miles & Hubberman, 1994) Problem •  There is little research on the relationship between social media, students’ learning and effective pedagogical use (Rambe, 2012). •  There are several conceptual frameworks that support social media implementation in the classroom, but they are not based on empirical research. •  Few studies on social media have focused on the design of social media learning activities •  More qualitative research is needed to advance our understanding of social media impact on students’ learning (Hung & Yuen, 2010). •  There is a need to explore how faculty are using social media in higher education in order to inform best practices •  Writing essays •  -Commenting on each other’s blogs •  Accessing course material •  Posting course artifacts •  Reflection journal Blogs •  Collaborating to complete a task •  Peer reviewing and editing •  Sharing resources •  Asking questions •  Commenting on peer work •  Reflecting on readings Wikis •  Asking and answering questions •  Participating in discussion forums •  Creating profiles •  Sharing resources •  Inviting guest experts •  Posting notifications Social Networks •  Posting tweets about a course topic •  Tweeting class announcements and reminders •  Discussing a topic •  Asking and answering questions •  Voting on answers Microblogs •  Sharing a video •  Uploading photos •  Tagging photos •  Commenting on photos •  Summarizing important lecture points •  Creating a video, recording demonstrations Media Sharing Tools Learning Activities in the Literature Findings 12 SMLAs: 4 Microblogging 3 Wiki 2 Blogging 1 podcasting 1 Infographic 1 YouTube 9/12 Public 10/12 Structured 8/12 Mandatory Analysis of SMLAs Based on Bloom’s Taxonomy Cognitive Processes Social Media Activities Remember Understand Apply Analyze Evaluate Create Twitter: Personal Transformation Experiment (PTE) X 37.2% X 95% 8.13% X X 12.8% 33.7% Twitter: Online Course Participation (and sharing resources) X 50% X X 22% X X X 12.9% 1.2% Digital activism Twitter projects X X X X X X Language Blog X X 66.6% X X 40% X X 20% X 13.3% X X 13.3% X X 100% Digital Studies Course Blog X 55.8% X X 86% X X 67% X X 58% X 100% Collaborative Note-taking X 100% X 100% X 50% X X 33% X 83% X 100% Podcasting X X 100% X X 100% X X X 100% Creating Infographics X X 100% X X 100% X X 100% Participatory action video X X X X X Analysis of Social Media Learning Activities Based on Bloom’s Taxonomy •  “Remembering” and “Understanding” as basic cognitive processes promoted in SMLAs •  Blogs and wiki SMLAs may promote several cognitive processes •  Blogs, wikis, and media creation tools may promote the higher level cognitive process of “Creating” •  “Applying” portrayed in executing and uploading in SMLAs •  SMLAs may promote “Analyzing” through linking and “Evaluating” through judging and critiquing •  Factual knowledge, a common outcome in SMLAs; •  Conceptual knowledge supported by linking and tagging; •  Procedural knowledge at the Creating level of cognitive processes; and •  Metacognitive knowledge through revisions and self-knowledge. Analysis of the SMLAs Based on Krathwohl’s (2002) Knowledge Dimensions Knowledge Domain Social Media Activities Factual Conceptual Procedural Metacognitive Twitter: Personal Transformation Experiment (PTE) X 44% X 65% 1% X X 60% Twitter: Online course participation X X 68% X 54% Digital activism Twitter projects X X X X Language Blog X X 93% X X 40% X X 53% X X 13% Digital Studies Course Blog X X 65% X X 95% X 30% Collaborative Note-taking X 100% X 100% X X 22% Podcasting X X X X 100% X X 100% Creating Infographics X X 100% X X X 100% Participatory action video X X X X X Analysis of Social Media Learning Activities Based on Krathwohl’s Knowledge Dimensions •  Matching the discipline with the social media, •  Selecting social media based on affordances, •  Taking advantage of the affordances of social media, •  Including media (website, video, audio) sharing in the SMLA, •  Integrating tools or social media affordances that support dialogue, and •  Other finding: making the SMLA mandatory and not optional. Strategies Used by Experienced Faculty to Design SMLAs Ghania Zgheib, PhD George Mason University email: gzgheib@gmu.edu Twitter: @gueniazgheib