SlideShare a Scribd company logo
House-Cleaning Robot                 Peter Waters
                                      Peter Waters




           FA 102a, Research and Brand
                  Development
House-Cleaning Robot                                                       Peter Waters
                                                                            Peter Waters


       Assignment One, Research


 “A Robot that Learns How to
 Tidy Up After You”
  http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
House-Cleaning Robot                                                     Peter Waters
                                                                          Peter Waters


          Assignment One, Research

 - Robot trained to survey room,
 identify objects, figure out where
 they belong
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
House-Cleaning Robot                                                 Peter Waters
                                                                      Peter Waters


      Assignment One, Research

“The robot begins surveying the room
with a Microsoft 3-D Kinect Camera,
originally made for video gaming.”
                                    http://www.news.cornell.edu/stories/May12/PlacingNew




                                 http://geekdad.daddyforever.com/images/2010/Kinect-senso
House-Cleaning Robot                                                     Peter Waters
                                                                          Peter Waters


          Assignment One, Research

“[The Robot] divides each task into
small chunks, computing a series of
features of each chunk.”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
House-Cleaning Robot                             Peter Waters
                                                  Peter Waters


 Assignment One, Description of Future Product




                 A House-Cleaning Robot
House-Cleaning Robot                                                     Peter Waters
                                                                          Peter Waters


 Assignment Two, Naming Process

        Key Words in Original Post:
        Robot, Tidy, Clean

        Generated Name Possibilities:
        Robo-Clean
        TidyBot

        Selected Name: TidyBot

        Justification:
        Simple, easy to remember name that clearly identifies the
        product’s function. Takes a complex product and makes it user-
        friendly.
House-Cleaning Robot                                Peter Waters
                                                     Peter Waters


 Assignment Two, Brand Character Diagram
         Character/Persona            Tone
           - Professional             - Scientific
           - Careful                  - Personalized
           - Friendly                 - Methodical
           - Honest                   - Meticulous

           Language         TidyBot
                            TidyBot   Purpose
         - Time-Saving                 - Clean
         - Sleek                       - Order
         - Revolutionary               - Organize
         - High-Tech                   - Assist
House-Cleaning Robot                        Peter Waters
                                             Peter Waters


     Assignment Three, Logotype Research,
     Word from Diagram




                   High-Tech
House-Cleaning Robot                                                                                            Peter Waters
                                                                                                                 Peter Waters


      Assignment Three, Logotype Research




 http://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg
                                         http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png
                                                                                   http://upload.wikimedia.org/wikipedia/commons/thum
House-Cleaning Robot                       Peter Waters
                                            Peter Waters


     Assignment Three, Finished Logotype




             TB⌘
House-Cleaning Robot                                     Peter Waters
                                                          Peter Waters


     Assignment Four, Social Media Branding,
     Research


           iRobot Roomba:
             http://www.facebook.com/iRobotRoomba/info


            ASIMO:
             http://www.facebook.com/ASIMO/info?
             ref=ts

            NAO Aldebaran Robots
             http://www.facebook.com/Nao.Robot
House-Cleaning Robot                                         Peter Waters
                                                              Peter Waters


     Assignment Four, Social Media Branding,
     Creating Community
  To spread the word about TidyBot, I made a Facebook page
  and posted it to my wall, asking people to comment and like
  as they pleased. I also told my mom about it and she told some
  of her friends about it. The response mostly had to do with word
  of mouth and a pleasant reaction from potential “buyers.”
House-Cleaning Robot                           Peter Waters
                                                Peter Waters


     Assignment Four, Social Media Branding,
     Facebook Pages
House-Cleaning Robot                           Peter Waters
                                                Peter Waters


     Assignment Four, Social Media Branding,
     Facebook Pages
House-Cleaning Robot                           Peter Waters
                                                Peter Waters


     Assignment Four, Social Media Branding,
     Facebook Pages
House-Cleaning Robot                   Peter Waters
                                        Peter Waters


     Assignment Five, Webpage Layout
     Research for Wireframes
House-Cleaning Robot                   Peter Waters
                                        Peter Waters


     Assignment Five, Webpage Layout
     Research for Wireframes
House-Cleaning Robot                                                    Peter Waters
                                                                         Peter Waters



     Assignment Five, Wireframe


     Logotype
                       Buy Now   Tech Specs      FAQs        RF News   About

      Short
    Description



    Social Media                       Photo with Tagline Text
        Links
House-Cleaning Robot                                                Peter Waters
                                                                     Peter Waters



     Assignment Five, Tagline Research

     “Think Different” – Apple
     “Solutions for a Small Planet” – IBM
     “The Miracles of Science” – DuPont
     “The Next Stage.” – Wells Fargo
     “Slightly Ahead of its Time” - Panasonic

     http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-
     story-behind-apples-think-different-campaign/

     http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia-
     campaign-posits-that-small-is-beautiful.html

     http://www2.dupont.com/DuPont_Home/en_CA/
     http://www.economist.com/node/14513894
     http://www.namedevelopment.com/list-of-taglines.html
House-Cleaning Robot                              Peter Waters
                                                   Peter Waters



     Assignment Five, Homepage Visual Design
     in a Browser




                       http://invis.io/XJB1MJYF
House-Cleaning Robot                              Peter Waters
                                                   Peter Waters



     Assignment Five, Lower Level Visual Design
     in a Browser




                       http://invis.io/2DB1UQKU
House-Cleaning Robot                              Peter Waters
                                                   Peter Waters




     Assignment Five, Linked Prototype URL



                       http://invis.io/XJB1MJYF

More Related Content

PPT
F aslide1
PPTX
F aslide1
PPTX
F aslide1
PDF
A ssignfive
PDF
F aslide1
PDF
F aslide1
PDF
F aslide1
PDF
Assignment4
F aslide1
F aslide1
F aslide1
A ssignfive
F aslide1
F aslide1
F aslide1
Assignment4

Viewers also liked (14)

PPTX
ANSHUL WITRICITY SEMINAR
PPTX
Milagrow Robocop2.0 - Robotic Floor Cleaner
PPTX
Alex - WPTC 2015 - Capacitive WPT - Final
PDF
Cleaning Robot
PDF
India's No.1 selling floor cleaning robot
PPTX
Analysis on efficiency of wireless power transfer using HTS coil
PPTX
Milagrow Blackcat 3.0 - India's Number 1 Floor Cleaning Robot
PDF
Analysis and optimization of wireless power transfer link
PDF
Design of wireless power transfer system via magnetic resonant coupling at 13...
PPTX
Design of wireless power transfer system via magnetic resonant coupling at 13...
PDF
India vacuum cleaner market supply chain analysis |Robotic Vacuum Cleaner Mar...
PDF
Bachelor- thesis, optimization of wireless power transfer coils using finite ...
PPTX
Analysis and optimization of wireless power transfer link
DOC
Wireless energy transmission final copy
ANSHUL WITRICITY SEMINAR
Milagrow Robocop2.0 - Robotic Floor Cleaner
Alex - WPTC 2015 - Capacitive WPT - Final
Cleaning Robot
India's No.1 selling floor cleaning robot
Analysis on efficiency of wireless power transfer using HTS coil
Milagrow Blackcat 3.0 - India's Number 1 Floor Cleaning Robot
Analysis and optimization of wireless power transfer link
Design of wireless power transfer system via magnetic resonant coupling at 13...
Design of wireless power transfer system via magnetic resonant coupling at 13...
India vacuum cleaner market supply chain analysis |Robotic Vacuum Cleaner Mar...
Bachelor- thesis, optimization of wireless power transfer coils using finite ...
Analysis and optimization of wireless power transfer link
Wireless energy transmission final copy
Ad

Similar to F aslide1 (20)

PPTX
F aslide1
PPTX
F aslide1
PPTX
F aslide1
PPTX
F aslide1
PPTX
F aslide1
PPTX
Assignment 2
PDF
11 slides
PDF
Slides
PPTX
FA102 - Assignment 1
PPTX
Brianna roberti fa102a, research and brand development
PDF
Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)
PPT
FA102a, Assignments Four and Five
PDF
Podcast & Screencasting On Rails
PDF
121105MADE IN MY BACKYARD
PDF
Full Keynote
PDF
Fa102 a keynote
PDF
Assignment 5
PPTX
Fa102
PPTX
Fa102
PDF
Assignment 6
F aslide1
F aslide1
F aslide1
F aslide1
F aslide1
Assignment 2
11 slides
Slides
FA102 - Assignment 1
Brianna roberti fa102a, research and brand development
Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)
FA102a, Assignments Four and Five
Podcast & Screencasting On Rails
121105MADE IN MY BACKYARD
Full Keynote
Fa102 a keynote
Assignment 5
Fa102
Fa102
Assignment 6
Ad

F aslide1

  • 1. House-Cleaning Robot Peter Waters Peter Waters FA 102a, Research and Brand Development
  • 2. House-Cleaning Robot Peter Waters Peter Waters Assignment One, Research “A Robot that Learns How to Tidy Up After You” http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
  • 3. House-Cleaning Robot Peter Waters Peter Waters Assignment One, Research - Robot trained to survey room, identify objects, figure out where they belong http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
  • 4. House-Cleaning Robot Peter Waters Peter Waters Assignment One, Research “The robot begins surveying the room with a Microsoft 3-D Kinect Camera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNew http://geekdad.daddyforever.com/images/2010/Kinect-senso
  • 5. House-Cleaning Robot Peter Waters Peter Waters Assignment One, Research “[The Robot] divides each task into small chunks, computing a series of features of each chunk.” http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
  • 6. House-Cleaning Robot Peter Waters Peter Waters Assignment One, Description of Future Product A House-Cleaning Robot
  • 7. House-Cleaning Robot Peter Waters Peter Waters Assignment Two, Naming Process Key Words in Original Post: Robot, Tidy, Clean Generated Name Possibilities: Robo-Clean TidyBot Selected Name: TidyBot Justification: Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user- friendly.
  • 8. House-Cleaning Robot Peter Waters Peter Waters Assignment Two, Brand Character Diagram Character/Persona Tone - Professional - Scientific - Careful - Personalized - Friendly - Methodical - Honest - Meticulous Language TidyBot TidyBot Purpose - Time-Saving - Clean - Sleek - Order - Revolutionary - Organize - High-Tech - Assist
  • 9. House-Cleaning Robot Peter Waters Peter Waters Assignment Three, Logotype Research, Word from Diagram High-Tech
  • 10. House-Cleaning Robot Peter Waters Peter Waters Assignment Three, Logotype Research http://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png http://upload.wikimedia.org/wikipedia/commons/thum
  • 11. House-Cleaning Robot Peter Waters Peter Waters Assignment Three, Finished Logotype TB⌘
  • 12. House-Cleaning Robot Peter Waters Peter Waters Assignment Four, Social Media Branding, Research iRobot Roomba: http://www.facebook.com/iRobotRoomba/info ASIMO: http://www.facebook.com/ASIMO/info? ref=ts NAO Aldebaran Robots http://www.facebook.com/Nao.Robot
  • 13. House-Cleaning Robot Peter Waters Peter Waters Assignment Four, Social Media Branding, Creating Community To spread the word about TidyBot, I made a Facebook page and posted it to my wall, asking people to comment and like as they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reaction from potential “buyers.”
  • 14. House-Cleaning Robot Peter Waters Peter Waters Assignment Four, Social Media Branding, Facebook Pages
  • 15. House-Cleaning Robot Peter Waters Peter Waters Assignment Four, Social Media Branding, Facebook Pages
  • 16. House-Cleaning Robot Peter Waters Peter Waters Assignment Four, Social Media Branding, Facebook Pages
  • 17. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Webpage Layout Research for Wireframes
  • 18. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Webpage Layout Research for Wireframes
  • 19. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Wireframe Logotype Buy Now Tech Specs FAQs RF News About Short Description Social Media Photo with Tagline Text Links
  • 20. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Tagline Research “Think Different” – Apple “Solutions for a Small Planet” – IBM “The Miracles of Science” – DuPont “The Next Stage.” – Wells Fargo “Slightly Ahead of its Time” - Panasonic http://www.forbes.com/sites/onmarketing/2011/12/14/the-real- story-behind-apples-think-different-campaign/ http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia- campaign-posits-that-small-is-beautiful.html http://www2.dupont.com/DuPont_Home/en_CA/ http://www.economist.com/node/14513894 http://www.namedevelopment.com/list-of-taglines.html
  • 21. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Homepage Visual Design in a Browser http://invis.io/XJB1MJYF
  • 22. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Lower Level Visual Design in a Browser http://invis.io/2DB1UQKU
  • 23. House-Cleaning Robot Peter Waters Peter Waters Assignment Five, Linked Prototype URL http://invis.io/XJB1MJYF