![House-‐Cleaning
Robot
Peter
Waters
Assignment
One,
Research
“[The
Robot]
divides
each
task
into
small
chunks,
compuRng
a
series
of
features
of
each
chunk.”](https://image.slidesharecdn.com/faslide1-130111091238-phpapp02/85/F-aslide1-5-320.jpg)
F aslide1
- 1. House-‐Cleaning Robot Peter Waters FA 102a, Research and Brand Development
- 2. House-‐Cleaning Robot Peter Waters Assignment One, Research “A Robot that Learns How to Tidy Up AIer You” hLp://www.kurzweilai.net/a-‐robot-‐that-‐learns-‐how-‐to-‐Rdy-‐up-‐aIer-‐you
- 3. House-‐Cleaning Robot Peter Waters Assignment One, Research
- 4. House-‐Cleaning Robot Peter Waters Assignment One, Research hLp://www.news.cornell.edu/stories/May12/ PlacingNewObjects.html hLp://geekdad.daddyforever.com/images/2010/ Kinect-‐sensor.jpg
- 5. House-‐Cleaning Robot Peter Waters Assignment One, Research “[The Robot] divides each task into small chunks, compuRng a series of features of each chunk.”
- 6. House-‐Cleaning Robot Peter Waters Assignment One, DescripRon of Future Product A House-‐Cleaning Robot
- 7. House-‐Cleaning Robot Peter Waters Assignment Two, Naming Process Key Words in Original Post: Robot, Tidy, Clean Generated Name PossibiliRes: Robo-‐Clean TidyBot Selected Name: TidyBot JusRficaRon: Simple, easy to remember name that clearly idenRfies the product’s funcRon. Takes a complex product and makes it user-‐ friendly.
- 8. House-‐Cleaning Robot Peter Waters Assignment Two, Brand Character Diagram Character/Persona Tone -‐ Professional -‐ ScienRfic -‐ Careful -‐ Personalized -‐ Friendly -‐ Methodical -‐ Honest -‐ MeRculous Language TidyBot Purpose -‐ Time-‐Saving -‐ Clean -‐ Sleek -‐ Order -‐ RevoluRonary -‐ Organize -‐ High-‐Tech -‐ Assist
- 9. House-‐Cleaning Robot Peter Waters Assignment Three, Logotype Research, Word from Diagram High-‐Tech
- 10. House-‐Cleaning Robot Peter Waters Assignment Three, Logotype Research hLp:// hLp://www.findthatlogo.com/wp-‐ hLp://upload.wikimedia.org/wikipedia/ keithsawyer.files.wordpress.com content/gallery/microsoI-‐logos/ commons/thumb/6/64/Cisco_logo.svg/800px-‐ /2008/09/apple-‐logo1.jpg microsoI-‐logo-‐icon.png Cisco_logo.svg.png
- 11. House-‐Cleaning Robot Peter Waters Assignment Three, Finished Logotype TB⌘
- 12. House-‐Cleaning Robot Peter Waters Assignment Four, Social Media Branding, Research iRobot Roomba: hLp://www.facebook.com/iRobotRoomba/info ASIMO: hLp://www.facebook.com/ASIMO/info?ref=ts NAO Aldebaran Robots hLp://www.facebook.com/Nao.Robot
- 13. House-‐Cleaning Robot Peter Waters Assignment Four, Social Media Branding, CreaRng Community To spread the word about TidyBot, I made a Facebook page and posted it to my wall, asking people to comment and like as they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reacRon from potenRal “buyers.”
- 14. House-‐Cleaning Robot Peter Waters
- 15. House-‐Cleaning Robot Peter Waters Assignment Four, Social Media Branding, Facebook Pages
- 16. House-‐Cleaning Robot Peter Waters Assignment Four, Social Media Branding, Facebook Pages
- 17. House-‐Cleaning Robot Peter Waters Assignment Five, Webpage Layout Research for Wireframes
- 18. House-‐Cleaning Robot Peter Waters Assignment Five, Webpage Layout Research for Wireframes
- 19. House-‐Cleaning Robot Peter Waters Assignment Five, Wireframe Logotype Buy Now Tech Specs FAQs RF News About Short DescripRon Social Media Photo with Tagline Text Links
- 20. House-‐Cleaning Robot Peter Waters Assignment Five, Tagline Research “Think Different” – Apple “SoluRons for a Small Planet” – IBM “The Miracles of Science” – DuPont “The Next Stage.” – Wells Fargo “Slightly Ahead of its Time” -‐ Panasonic hLp://www.forbes.com/sites/onmarkeRng/2011/12/14/the-‐real-‐story-‐ behind-‐apples-‐think-‐different-‐campaign/ hLp://www.nyRmes.com/1997/08/28/business/ibm-‐s-‐mulRmedia-‐ campaign-‐posits-‐that-‐small-‐is-‐beauRful.html hLp://www2.dupont.com/DuPont_Home/en_CA/ hLp://www.economist.com/node/14513894 hLp://www.namedevelopment.com/list-‐of-‐taglines.html
- 21. House-‐Cleaning Robot Peter Waters Assignment Five, Homepage Visual Design in a Browser hLp://invis.io/4NB03E2B