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The document discusses the development of a house cleaning robot called TidyBot. It describes how the robot is trained to survey a room using a Kinect camera, identify objects, and figure out where they belong. The robot divides cleaning tasks into small chunks and computes features of each chunk. The robot is given the name TidyBot to clearly identify its function of tidying up. Research is presented on logos incorporating the brand's focus on being high-tech.

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House-Cleaning Robot Peter Waters FA 102a, Research and Brand Development
House-Cleaning Robot Peter Waters Assignment One, Research “A Robot that Learns How to Tidy Up After You” http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
House-Cleaning Robot Peter Waters Assignment One, Research - Robot trained to survey room, identify objects, figure out where they belong http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after- you
House-Cleaning Robot Peter Waters Assignment One, Research “The robot begins surveying the room with a Microsoft 3-D Kinect Camera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNew ects.html http://geekdad.daddyforever.com/images/2010/ Kinect-sensor.jpg
House-Cleaning Robot Peter Waters Assignment One, Research “[The Robot] divides each task into small chunks, computing a series of features of each chunk.” http://www.kurzweilai.net/a-robot-that- learns-how-to-tidy-up-after-you
House-Cleaning Robot Peter Waters Assignment One, Description of Future Product A House-Cleaning Robot
House-Cleaning Robot Peter Waters Assignment Two, Naming Process Key Words in Original Post: Robot, Tidy, Clean Generated Name Possibilities: Robo-Clean TidyBot Selected Name: TidyBot Justification: Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user- friendly.
House-Cleaning Robot Peter Waters Assignment Two, Brand Character Diagram Character/Persona Tone - Professional - Scientific - Careful - Personalized - Friendly - Methodical - Honest - Meticulous Language TidyBot Purpose - Time-Saving - Clean - Sleek - Order - Revolutionary - Organize - High-Tech - Assist
House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research, Word from Diagram High-Tech
House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research http://itechbook.net/wp- http://www.findthatlogo.com/wp- http://upload.wikimedia.org/wikipedia/commons content/uploads/2012/10/A content/gallery/microsoft- /thumb/6/64/Cisco_logo.svg/800px- pple-Logo.gif logos/microsoft-logo-icon.png Cisco_logo.svg.png
House-Cleaning Robot Peter Waters AssignmentThree, Finished Logotype

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F aslide1

  • 1. House-Cleaning Robot Peter Waters FA 102a, Research and Brand Development
  • 2. House-Cleaning Robot Peter Waters Assignment One, Research “A Robot that Learns How to Tidy Up After You” http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you
  • 3. House-Cleaning Robot Peter Waters Assignment One, Research - Robot trained to survey room, identify objects, figure out where they belong http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after- you
  • 4. House-Cleaning Robot Peter Waters Assignment One, Research “The robot begins surveying the room with a Microsoft 3-D Kinect Camera, originally made for video gaming.” http://www.news.cornell.edu/stories/May12/PlacingNew ects.html http://geekdad.daddyforever.com/images/2010/ Kinect-sensor.jpg
  • 5. House-Cleaning Robot Peter Waters Assignment One, Research “[The Robot] divides each task into small chunks, computing a series of features of each chunk.” http://www.kurzweilai.net/a-robot-that- learns-how-to-tidy-up-after-you
  • 6. House-Cleaning Robot Peter Waters Assignment One, Description of Future Product A House-Cleaning Robot
  • 7. House-Cleaning Robot Peter Waters Assignment Two, Naming Process Key Words in Original Post: Robot, Tidy, Clean Generated Name Possibilities: Robo-Clean TidyBot Selected Name: TidyBot Justification: Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user- friendly.
  • 8. House-Cleaning Robot Peter Waters Assignment Two, Brand Character Diagram Character/Persona Tone - Professional - Scientific - Careful - Personalized - Friendly - Methodical - Honest - Meticulous Language TidyBot Purpose - Time-Saving - Clean - Sleek - Order - Revolutionary - Organize - High-Tech - Assist
  • 9. House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research, Word from Diagram High-Tech
  • 10. House-Cleaning Robot Peter Waters AssignmentThree, Logotype Research http://itechbook.net/wp- http://www.findthatlogo.com/wp- http://upload.wikimedia.org/wikipedia/commons content/uploads/2012/10/A content/gallery/microsoft- /thumb/6/64/Cisco_logo.svg/800px- pple-Logo.gif logos/microsoft-logo-icon.png Cisco_logo.svg.png
  • 11. House-Cleaning Robot Peter Waters AssignmentThree, Finished Logotype